Search Engine Marketing www.madamseo.com

What is SEM ?

• SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”

• SEM is an umbrella term that covers two broad areas:

• Gaining traffic through free SEO efforts

• Gaining traffic through paid search advertising

• Source: Search Engine Land

and even more ...

• Search Engine Marketing is a type of online marketing service for any web site with the aim of increasing its visibility in SERP’s (Search Engine Result Pages).

• SEM involves online promotion of a web site through SEO (Search Engine Optimization), pay per click campaigns, paid inclusion, and appropriate advertising on relevant internet portals.

• Apart from the above-mentioned, banner advertising, viral marketing, social media marketing campaigns and similar marketing techniques can be made part of an effective SEM program.

Area 1: SEO Techniques • Extensive keyword research and sorting

is one of the major technique required for any business promotion. By doing deep keyword research, one can achieve better results in terms of website visibility in topmost search engines.

• Some of the common and widely used tools used for this purpose include Google Insight, Google Keyword Tool, and Google Suggestions. The steps for using these tools include:

• a) Downloading them in an excel sheet.

• b) Finding out keywords.

• c) Last method includes sorting them by every day searches.

Web Page Optimization

• Search Engine Crawler is capable of reading only the HTML of the web-page. So, it should be correctly optimized for guiding the crawlers to the correct areas and content of the website.

• It is very important to place the keywords in Title, Description. Adding more keywords in the keywords area is also good.

• Another important thing is placing H1 to H6 by using the keywords. On the images, Alt Tags must be put, if required.

Innovative & Optimized Content

• One of the best elements on a live web page is SEO based content.

• Only the effective content provided with useful information is welcomed by search engines.

• A neat and optimized content means it should have a balanced amount of keywords used throughout the content which should be 5% to 6%.

• It is important to start the content with the most significant keyword and it should be ended with the same.

More SEO Techniques..

• Domain name

• Meta descriptions

• Geolocation

• URL Submission

• Source: www.bgludost.com

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