Post on 21-Mar-2020
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Search Engine Marketing By @goople
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Search Engine Marketing
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Online marketing
SEM
Target Group > Searching > Found your Website > Customer
simple formula of SEM
Search Engine Optimization (SEO)
Pay per Click Advertising (PPC)
Search Engine Marketing (SEM)
SEM = SEO + PPC
Source: http://en.wikipedia.org/wiki/Search_engine_marketing
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Pay Per Click
PPC
SEO
Search Engine Marketing
SEO = Organic - Natural Results / PPC = Paid - Sponsored Results
Truehits.net
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search statistic in thailand
Google : 79%e: Baidu : 11% Yahoo : 6%
search engine world market share
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The best of Google
TOP 10 Position
Highly Competition Area
in First Page Results
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Step of Search Engine
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Step of Search Engine
Keywords
Just like you are
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Find Keywords
• Good Keywords
• High Traffic
• Low Competition
• Specific to your product
Good Keywords
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Good Keywords
Formula of SEO (Search Engine Optimization)
On-page Factor
Off-page Factor
SEO
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• On-page factor
– Title
– Domain Name
– Keywords in body
– Meta tag
– Image tag
– Template
Search Engine Optimization
Page title
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� On-page factor
� Domain name
� Domain name Register for long times
�www.checkdomain.com
�www.dotarai.com
� Domain name = keywords
Search Engine Optimization
Search Engine Optimization
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• On-page factor
– Don’t frame
– Don’t flash
– Unique template
Search Engine Optimization
• Off-page factor
– Link Link Link
– Link Chart
Search Engine Marketing
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3
2
1
4
Simple Link Chart
5
Off-page Factor
• Link exchange
– Link exchange page
Off-page Factor
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Off-page Factor
5555 STEP STEP STEP STEP SEOSEOSEOSEO
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SEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATION
1. Content is King!
Do's to Content is King Unique content
• Fresh Content
• Relevant content, which is different from the content on other sites both in wording and topics
• Your own content
• Encoding UTF-8
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Do's to Content is King
Frequency of content change
Frequent add new content but it is not so great when you only make small updates to existing content
SEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATION
2. Joomla!’s friendly content
management interface
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Always add unique META descriptions to your pages.
descriptions should not exceed 130 characters
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Do make sure every image on your page has a keyword-rich alternate text (short description) and title
SEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATION
3. Joomla!’s built-in SEO
or a third-party extension
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SEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATION
SEO Pagination
SEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATION
Smart SEO
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SEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATION
Joom SEO
Search Engine Optimizing bot making Joomla content more Search
Engine Friendly.” It does many key things automatically like creating Meta keywords, descriptions, and titles as well as header tags all on the fly
SEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATION
4. Add website indexed
by Google
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Google webmaster tools
www.google.co.th/addurl
SEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATION
5. Promote your site
via Social Media
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website Social Media
Thank You
Redrank.r2@gmail.com
www.Goople-Sem.com
www.Goople-AdSense.com
@goople