SE2016 BigData Volodymyr Getmanskyi "How to build a dynamic pricing model using Big Data"

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Transcript of SE2016 BigData Volodymyr Getmanskyi "How to build a dynamic pricing model using Big Data"

Dynamic ticket pricing model: increasing revenue with

satisfied customers

Price Elasticity of Demand and Total Revenue

Customer

Challenge

Demand features

First naïve pricing model

Business Benefits

Q&A