principles and best practice

SOCIAL MEDIA 101

a brief agenda…

• us. just so you know• goals for the day• state of the internet• principles of social media

• what networks doyou use• myth busting• social platforms • pub.

account director @ brandwatchbike lovercomic book nerd@andykeetchflavors.me/special_noodles

senior account manager @iCrossinggirl geekcat lover@dweezil1968flavors.me/rae_lovejoy

consultant & trainer @nixonmcinnesbikes,travel & aleNOT a railway nerd@cliveandrews cliveandrews.com

what do you want to get out of today?

GOALS

Making your way online today takes everything you’ve got

THE INTERNET

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http://www.netvibes.com/privatepage/1

http://listorious.com/search?q=artist

Get Connected

PRINCIPLES OF SOCIAL MEDIA

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is it safe?

MYTH BUSTING

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the internet is full of danger

FEAR

I don’t have time/ it’s full of nonsense

TIME

it’s just people showing off

CELEBRITY

social media is for kids

KIDS

cats cats cats

CATS

Get Connected

SOCIAL NETWORKS

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http://klout.com/

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BHT Sanctuary GroupFamily MosaicSussex OakleafHome Group

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http://wefollow.com/

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networks to watch

THE FUTURE

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http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay

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FINAL THOUGHTS

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andy.keetch@brandwatch.com

rae.lovejoy@icrossing.co.uk

clive.andrews@nixonmcinnes.co.uk

• Remembrance of links past

• Internet as cure for boredom

• You just shared a link: how long will people pay attention?

• Linked by Alberto Barabasi

• The starfish and the long tail have trouble getting along

• Nerd talk: the tale of the life of a link on reddit

• Top UK websites (via Quantcast)

• ‘Engagement’: fashionable yet bankrupt

• Debunking the unique visitor: finding your real visitors

• The social graph is neither

• Exploding the ‘influentials’ myth

• Why Instagram is so popular: quality, audience and constraints

• Why Gawker is moving beyond the blog

• How the Boston Globe pulled off HTML5 responsive design

• Three lessons news sites can take from the launch of The Verge

• Nowness

• http://techcrunch.com/2012/03/06/comscore-more-than-100m-u-s-mobile-subscribers-now-use-smartphones-android-and-ios-market-share-up/

References / Further reading