Your Complete Control Over Content

cripton

Business Assumption This product will gain interest of Web designers and PR agencies.

Web designers want to break free from technology architecture constraints and focus more on the creative aspect of the design.

Designers will be willing to pay $9.99 per Static to Dynamic Conversion.

Average designer makes 100 design applications per year. With 1000 designers using our product, our yearly estimated revenues we will be almost a million dollars (100*1000*9.99)

PR Agencies would want to objectively evaluate their campaigns

Finding contact information of the right target audience is the biggest challenge faced by PR agencies.

PR agencies will be willing to use the application and develop their own campaigns through Scripton

As part of the support agreement, PR agencies will be willing to pay a minimum of $250 per digital campaign per month. Per campaign support earnings will be $3000.

Market Feedback We interviewed 20 designers and 3 PR agencies.

Designers’ Response

10% were highly exited and willing to pay $10 or even more

80% designers were willing to use the application but not pay.

10% were confused whether it will be possible to develop such a solution

PR Agencies Response

66% responded very positively and agreed to pay $5000 per campaign or even more for Scripton enabled service.

33% did not respond well to the product idea pitch

Refined Business Assumptions Scripton as a product will gain interest of designers specially freelancers.

Not all Web designers will be willing to pay for the product, but will be willing

to use the free limited version with content storage space constraint of 10 MB.

PR agencies will be interested in Social Media Services for their campaigns

powered by Scripton

PR agencies will be willing to pay minimum of $5000 per digital campaign

powered by Scripton.

PR agencies will be willing to use the application and develop their own

campaigns through Scripton

The PR campaigns are generally short lived, so there is not much support

needed

Valid Assumptions Web designers want to break free from technology architecture constraints and

focus more on the creative aspect of the design.

PR Agencies would want to objectively evaluate their campaigns

Finding contact information of the right target audience is the biggest challenge

faced by PR agencies

Minimal Viable Product

Our minimal viable product will have the following features:

HTML to PHP Converter

Automatic generator of requirements specific Content

Management System

User Management System

Cloud based Storage Mechanism