Establishing National Accounts

Business Performance Strategy

Direct Marketing Strategy (Mail, email, web, in-store)

National Retail Account Management

Channel Strategy

Market Demand Modelling

Product & range Forecasting

Communications Strategy

Channel Strategy

Wholesale network development

Forecasting

Retail Site Selection & Local Area Marketing

National Wholesale Management

Field sales strategy

Consumer Segmentation

Competitive Brand Positioning

Field sales strategyAdvertising &

Sponsorship effectivenessNew Product DevelopmentNew Product Testing

Product Launch Strategy & Tracking

TV R di & P i t C ti

New Product Launch Strategy

Cross Media SellingTV , Radio & Print Sales & Prod’n

Cooperative Advertising Sales

Scott McLaughlinCareer Mud Map 2009