Web 2.0 for Business

Presented by

Rhonda KleimanEconomic Development Manager

Stephanie ZimmermanTraining Coordinator

and

Today’s presentationToday’s presentation

• What is Web 2.0?

• What are some of the most relevant implementations of Web 2.0 technology for business?

• Examples of each technology

Web 2.0 is an attitude, not a technology.-Ian Davis

Rich user interface (not!)Rich user interface (not!)

Rich user interfaceRich user interface

Rich user interfaceRich user interface

The software tries to figure out what I want

Show me the Web2.0!Show me the Web2.0!

WOW!

Web 2.0Web 2.0

• Includes but is not limited to:– Blogs– Wikis– RSS / Newsreaders– Social Bookmarking & Tags– Podcasts– Video Blogs / Video Sharing– Social Networking Sites (Facebook / MySpace)– Twitter

BlogsBlogs

• Short for “web log”

• An easy to use online publishing tool

• Lists content in reverse date order

• A great way to engage company staff (internal blog) & customers (external blog) in conversation– Interactive when comments enabled

Blog SoftwareBlog Software

• Can be locally or remotely hosted

Blogs - InternalBlogs - Internal

• Alerts

• Projects

• Departmental

• News

• Brainstorming

• Customers

• Personal

• CEO

The Corporate Blogging Book by Debbie Weil, Portfolio, c. 2006

IBM Internal BlogsIBM Internal Blogs

http://www.ibm.com/developerworks/blogs/page/jasnell?entry=blogging_ibm

Monday May 16, 2005

IBM today is publishing an announcement on its Intranet site

encouraging all 320,000+ employees world wide to consider engaging

actively in the practice of "blogging"

IBM’s Main Blog PageIBM’s Main Blog Page

http://www.ibm.com/blogs/zz/en/

Blogs - ExternalBlogs - External

• Communicate with customers• Develop ongoing relationships with your

customers• Generate traffic to your website• Public relations/marketing vehicle• Thought leadership• E-commerce• Customer evangelists• Viral marketing

Directory of small business blogsDirectory of small business blogs

http://www.blogged.com/directory/business/small-business

Small business blogs on BloglinesSmall business blogs on Bloglines

http://www.bloglines.com

Fortune 500 company blogsFortune 500 company blogs

http://www.socialtext.net/bizblogs/index.cgi

Sun blog guidelines pageSun blog guidelines page

http://www.sun.com/aboutsun/media/blogs/policy.html

Starbuck’s Idea Blog-Internal and External

Starbuck’s Idea Blog-Internal and External

http://mystarbucksidea.force.com/home/home.jsp

Local artist blogLocal artist blog

http://andysmithartist.blogspot.com/

Kodak blogKodak blog

http://1000words.kodak.com/

Dell blogDell blog

http://direct2dell.com

Domaine547 blog & social networkDomaine547 blog & social network

http://domaine547.com/

WikisWikis

• A Hawaiian word meaning “quick”• A collaborative web space that anyone* can edit• A useful tool for sharing knowledge or engaging

users• Brainstorming for new products and services• Centralize corporate data• Searchable – becomes a Knowledgebase• Stop all that email!• Stop the attachments!

Wiki SoftwareWiki Software

• Can be locally or remotely hosted

PhpWiki – what Wikipedia uses

Produces Deki Wiki

WikipediaWikipedia

http://en.wikipedia.org/wiki/Main_Page

HP Small & Medium Business Printing Wiki

HP Small & Medium Business Printing Wiki

http://expressioncentersmb.wetpaint.com/?t=anon

Library System of Lancaster County Internal Wiki

Library System of Lancaster County Internal Wiki

RSSRSS

• Short for Really Simple Syndication

• Content from Web Sites published as “feeds”– Don’t check multiple Web Sites each day– Subscribe to the “feeds”

• An effective tool for keeping up on news and trends

• Great way to find out what people are saying about your business

RSS IconsRSS Icons

• Think orange…

• But not always…

NewsreadersNewsreaders

• Need to use Newsreader with RSS feeds– Aka RSS Reader, Feed Reader or Aggregator

• Acts like a customizable newspaper– Pull content from a variety of sources into one

place

RSS ExamplesRSS Examples

http://www.bloglines.com

Jerimiah Owyang of Forrester Research

RSS Examples – Entrepreneur.comRSS Examples – Entrepreneur.com

http://www.entrepreneur.com/feeds/index.html

RSS Examples – McKinsey QuarterlyRSS Examples – McKinsey Quarterly

http://www.mckinseyquarterly.com/rss

PodcastsPodcasts

• 2005 word of the year– Combines the word “iPod” with “broadcast”

• An audio file that is available through RSS– Audio on demand (mp3 popular format)– Usually have option to play file without

subscribing

• Play back on computer or portable media players

http://en.wikipedia.org/wiki/Podcast

Business uses for podcastsBusiness uses for podcasts

• Medium for news, entertainment and sports broadcasts

• New venue for advertisers, primarily as a sponsorship vehicle

• B-to-B podcasts connect a company to its customers

Podcatching SoftwarePodcatching Software

Podcast DirectoriesPodcast Directories

Small Business Administration Podcasts

Small Business Administration Podcasts

http://www.sba.gov/tools/audiovideo/Podcasts/index.html

Dixie Products MommyCast Podcast

Dixie Products MommyCast Podcast

http://www.makeitadixieday.com/mommy.asp

Podcasts available through Business & Company Resource

Center database

Podcasts available through Business & Company Resource

Center database

Business & Company Resource Center

Business & Company Resource Center

Video BlogsVideo Blogs

• Sometimes shortened to vlog

• A blog whose medium is video

• Use RSS for syndication

• Subscribe with aggregator

• Fastest growing communication channel on the Web

http://en.wikipedia.org/wiki/Video_blog

Video Hosting ServicesVideo Hosting Services

Video AdvertisingVideo Advertising

• Cheap and easy to produce• Unlike banner ads, can use evocative

music or comic timing to convey message• Ads featuring videos garner much higher

click-through rates than ads with text or graphics, according to Double-Click

• 19 % of Internet users watch videos online every day, according to Pew’s Internet & American Life Project.

- Get Ready for Your Close-Up, Inc. Magazine, Feb. 2008

Toyota Corolla Advertising on YouTube

Toyota Corolla Advertising on YouTube

http://www.youtube.com/results?search_query=toyota+sketchies&search_type=

Toyota Corolla CommercialToyota Corolla Commercial

http://www.youtube.com/watch?v=ITiKSjdK-lg

Furniture Showroom Virtual TourFurniture Showroom Virtual Tour

http://www.furnituretoday.com/info/CA6490793.html

Levi’s 501 Jeans – Stealth VideoLevi’s 501 Jeans – Stealth Video

http://www.youtube.com/watch?v=pShf2VuAu_Q

Johnson & Johnson Baby Products Division

Johnson & Johnson Baby Products Division

http://www.touchingbond.com/

Viral VideoViral Video

http://www.willitblend.com/

Viral VideoViral Video

http://www.rjefurn.com/

WebcastsWebcasts

• Broadcasting over the Internet

• Uses streaming media technology

• Can be live or recorded

• Useful for investor relations

• E-learning – to transmit seminars

http://en.wikipedia.org/wiki/Webcast

Investor RelationsInvestor Relations

http://investor.dardenrestaurants.com/ir_ReleaseDetail.cfm?ReleaseID=292030

Seth Godin Marketing WebinarSeth Godin Marketing Webinar

Seth Godin Marketing WebinarSeth Godin Marketing Webinar

Seth Godin Marketing WebinarSeth Godin Marketing Webinar

Social Networking ServicesSocial Networking Services• Communities of people who share

interests and activities• Allow you to create a profile

– Picture– Description

• Uses:– Making “friends” – keeping in touch– Making business contacts/networking– Generate leads and sales

• Allow you to create groups• Upload videos, pictures, etc.

http://en.wikipedia.org/wiki/Social_network_service

3 Big Players3 Big Players

Jeremiah Owyang Jeremiah Owyang

http://www.web-strategist.com/blog/

My LinkedInMy LinkedIn

http://www.linkedin.com

LinkedIn Feature on OneSourceLinkedIn Feature on OneSource

Hoover’s Connect – Isaac’s DeliHoover’s Connect – Isaac’s Deli

Sales professionals social networkSales professionals social network

http://www.salesconx.com/

Business Use of FacebookBusiness Use of Facebook

• People research• Networking research• Find interest groups• Create a group• Conduct a survey• Online focus groups• Perform strategic listening• Find further resources in your field• Find conferences & events

Duke Street Business Center Facebook Profile

Duke Street Business Center Facebook Profile

http://www.facebook.com/profile.php?id=6088http://www.facebook.com/pages/Lancaster-PA/

Duke-Street-Business-Center-at-Lancaster-Public-Library/1028791399842054

Shopping social networkShopping social network

http://www.slickdeals.net/

Get Buttoned UpGet Buttoned Up

http://www.getbuttonedup.com/

Get Buttoned Up on FacebookGet Buttoned Up on Facebook

http://www.getbuttonedup.com/

Cartier MySpace pageCartier MySpace page

http://www.myspace.com/lovebycartier

Internal Social NetworkInternal Social Network

http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9030719

• Dow Chemical launches social networking project

• Provides online arena to get jobs data to former, current employees

• Connect global sales teams

• Share new product information

IBM’s BeehiveIBM’s Beehive

http://domino.research.ibm.com/cambridge/research.nsf/

99751d8eb5a20c1f852568db004efc90/8b6d4cd68fc12b52852573d1005cc0fc?OpenDocument

twittertwitter

• A form of IM

• The site states:– “Twitter is a service for friends, family, and

co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? “

• Micro-blogging

http://twitter.com/

twitter Updatestwitter Updates

• Received in the following ways:– On twitter Website– IM– SMS (text messages on cell phone)– RSS– Email

http://twitter.com/

Possible uses of twitter for early business adopters

Possible uses of twitter for early business adopters

•Breaking news

•Instantly keeping up with company press releases and announcements,

•Promotions and marketing

•Quick and dirty market research & instant surveys

•Understand key industry influencers

•Get instant answers through network of professional colleagues

•Takes place of office water cooler

Social Bookmarking/TagsSocial Bookmarking/Tags

• Access your bookmarks from ANY computer with an Internet connection– Not tied to Internet Explorer Favorites, Firefox

Bookmarks, or other browsers

• Get out of “Folder” mentality

• Categorize sites with TAGS– Tags are a way to label data with your own

words or popular words others have used

• Share with others

Social Bookmark NetworksSocial Bookmark Networks

Stephanie’s deliciousStephanie’s delicious

http://delicious.com/Slzimm1/bus2.0pres

Rhonda’s Tags in deliciousRhonda’s Tags in delicious

http://delicious.com/tags/rhkbiz

Subscribe to TagsSubscribe to Tags

Read in AggregatorRead in Aggregator

Business Week – Business Exchange

Business Week – Business Exchange

http://bx.businessweek.com/

Business Week – Business Exchange

Business Week – Business Exchange

http://bx.businessweek.com/web-20/

Find it ALL on deliciousFind it ALL on delicious

• All links in this presentation can be found at:– http://delicious.com/Slzimm1/bus2.0pres

• The presentation can be found at:– http://www.slideshare.net/Slzimm1

Find it ALL on deliciousFind it ALL on delicioushttp://delicious.com/Slzimm1/bus2.0pres

So what?So what?

“Web 1.0 was all about connecting people…” -Sir Tim Berners-Lee, creator of the Web

So what?So what?

EMarketer forecasts that podcasts will be a $400 million advertising market by 2011

- Podcasting, Blogs Cause Major Boost, B to B, 4/23/2007, p.32-34

Gartner forecasts that 50% of US corporations will have implemented wikis by 2009

- Wikis at Work: Benefits and Practices, Chief Learning Officer, Feb. 2008, p. 58

In the last 2 years, the number of blogs has increased nearly 15-fold to 113 million up from 7.8million in March 2005, according to Technorati

- Be Sociable, Marketing News, 1/15/2008, p. 12-16

So what?So what?

Web 2.0 technologies allow us to have a conversation with our customers

• Passionate customers want to know more• Passionate customers want to be involved• Ambivalent customers can tell us why

What does it take?What does it take?

You don’t

have to

break the

bank!

What does it take?What does it take?

A great team!

What does it take?What does it take?

Employees willing to try new things

What does it take?What does it take?

And yes, a curiosity

about technology

What does it take?What does it take?

An organizational culture willing to embrace constant change

Thank you!