“You Only Fail When You Miss the Opportunity to Learn” – Danielle Brigida (maybe)

So How Do We Use Social

Media?

br3akthru

Like (Mad) Scientists!

Turn Failure…

Into Success!

We Can Be An Educational Resource

#speciesday

Help Programs Evolve

Wildlife Watch on Foursquarewww.nwf.org/foursquare

“Crowdsourcing” Data

Learn from the Community

@klsnature

Improve Internal Communication

Use Social Media to Improve Your Current Job

• Listen and observe for trends and mentions• Communicate with colleagues• Serve as a resource• Experiment! • Measure what matters, not what’s easy• Identify leaders• Respond quickly to issues

Questions?

National Wildlife Federationwww.twitter.com/nwf

www.facebook.com/nationalwildlife www.nwf.org/socialmedia

Danielle Brigidabrigidad@nwf.org

www.twitter.com/starfocus