Master in Translational Medicine-MSc Cellex University of Barcelona, 17 June 2014

Science dissemination 2.0 Social media for researchers

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Xavier Lasauca i Cisa @xavierlasauca

• To get new information • To increase the impact and visibility of research

papers • To engage with fellow researchers and meet new

collaborators • To improve a researcher's public profile, build your on

line reputation and thus competitiveness • As part of the research process

Using social media can be really beneficial:

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• I will summarise the benefits which can be gained from use of social media (specially blogs, Twitter and other socialnetwork sites) to support research activities

• I will provide examples of these innovative emerging resources as tools for scientific communication

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So in this workshop … #MTMUB20

http://commons.wikimedia.org/wiki/File:Introduction_%28Punch,_volume_1,_1841%29.png

Introduce yourself and say: Who you are and where you

work/study What your research interests

are What you hope to gain from

the session

About you

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From the kingdom of the Apes…

…to the supremacy of the homo digitalis…

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CINDY CHEW/2010 S.F. EXAMINER FILE PHOTO

…and the homo mobilis!

http://injuryprevention.bmj.com/content/19/4/232.abstract

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© R

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Monthly audience by communication methodology shown on A) log scale and B) linear scale.

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Source: Altmetrics: noves formes de mesurar l’impacte de la informació científica. Ángel Borrego

Alternative metrics (Altmetrics)

http://article-level-metrics.plos.org/

http://altmetrics.org/manifesto/

Source: Altmetrics: noves formes de mesurar l’impacte de la informació científica. Ángel Borrego

This is me and my digital circumstances

@miquelduran

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#Create #Communicate #Connect Share!

#Listen

#Create

To blog or not to blog?

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Motive A: Visibility Motive B: Networking Motive C: Information

increase own impact connect with peers be up to date

be found by peers and other stakeholders

stay in touch with colleagues

be part of a conversation

present self/own work be(come) part of a community

anticipate trends

Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius Puschmann

Example motives of science bloggers

http://sociologicalimagination.org/archives/13910

http://www.flickr.com/photos/nauright

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http://rrresearch.fieldofscience.com/

The purpose of keeping the blog is to give me a semi-public place to describe the ongoing process of doing

and thinking about my lab’s research. I hope I’ll use it to describe/explain (mainly to myself) the scientific issues I'm thinking about:

- what experiments we’ve done

- what the results were if they worked (or possible

explanations for why they didn’t work)

- what experiments I think we might do or should

do when time and resources permit.

http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria-nasas.html

Sabine Hossenfelder Jester Luboš Motl Matt Strassler Matti Pitkanen Peter Woit Philip Gibbs T. Dorigo ZapperZ

http://presence-thoughts.blogspot.com.es/

http://directorsblog.nih.gov/

http://cirmresearch.blogspot.com.es/

http://thebigredbiotechblog.typepad.com/the-big-red-biotech-blog/translational-medicine/

http://harrisonhayes.com/blog/52/Future-of-Medicine-Blog-Series---Part-IV-Translational-Medicine/

http://medicina-genomica.blogspot.com.es/

http://www.udgmedicina.org/web/blog

http://www.udgmedicina.org/web/blog/group/4/idb/4/idh/2

http://www.udgmedicina.org/web/pagina/46/fes-te-un-blog

http://blogs.nature.com/spoonful/

http://www.theguardian.com/science/neurophilosophy

http://microtwjc.wordpress.com/

http://encuentrosteibio.blogspot.com.es/

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Collective blogging (1)

Collective blogging (and 2)

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http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/

What are your short but sure-fire tips for academic bloggers working to improve their craft? 1) Remember the Web is a network, not a single-track railway line – and not everyone

uses the web in the same way. So once you have a blog post, do everything you can to get the key content out to diverse readerships who want to see it. Post your links to Twitter (several times,

at different times of the day) and Facebook. Let people subscribe by RSS or email.

2) Talk to your readers. Encourage people to comment (but only

post their comments after moderation) and respond to comments and to Tweets. Talk to people on Twitter and Facebook when they discuss

your work. And be reciprocal, open-minded and fair in sharing your content with others and linking to their work – improving the public understanding of social science is a huge collective good for all social scientists. We can all flourish together in the new paradigm for academic work.

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El blog referent

http://blogs.lse.ac.uk/impactofsocialsciences/

#Mu

stFo

llow

LSE Impact blog

54

Publicacions recerca en accés obert

Ús de Twitter

Xarxes socials (Twitter &

Facebook)

Sindicació continguts RSS

Llicències Creative Commons

Com un tuit pot acabar esdevenint un article científic!

Mètriques Twitter/ altmetrics

Post: http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/

Source: Using Social Media to Enhance Your Research Activities , de Brian Kelly

New Scholarship?

“Except for the very end of this process s submitting the paper to the journal for peer-review – none of this way of working bares the least bit of resemblance to how I was trained to be a scholar.”

Font: Using Social Media to Enhance Your Research Activities , de Brian Kelly

#Listen

http://feedly.com

PRÀCTICA 1: Entrar a feedly.com i crear un compte personal amb l’usuari de gmail. Afegir-hi els següents fils agrupats per categories: Blogs: Blog director of NIH + The California Stem Cell Agency blog Universitats: Facultat Medicina UdG + Institute for Translational Medicine Univ. Chicago Publicacions: Journal of Translational Medicine + revista Science Centres de recerca: IDIBAPS + IMPPC

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3

4

3

2

5

1. Nom blog

2. Imatge portada

3. Identificació autor

4. Identitats digitals

5. Blogroll

ESSENTIAL!

PRÀCTICA 2: Donar d’alta un blog a Wordpress.com: 1. Escollir una imatge (Aparença ->

Customize).

2. Editar la pàgina de l’autor/a (Pàgines -> Acerca de).

3. Blogroll: crear dues categories d’enllaços (blogs i publicacions) i afegir-hi dos enllaços a cadascuna.

4. Editar la primera entrada i etiquetar-la adequadament.

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Alguns consells…

1) Actualitzar el blog periòdicament (un article cada quinze dies)

2) No esdevenir esclau del teu blog (si no estàs inspirat, no escriguis)

3) Acompanyar l’article amb una imatge impactant (Creative Commons)

4) Incloure-hi enllaços a d’altres fonts per tal que el lector contrasti i n’ampliï la informació

5) Agrair i respondre els comentaris

6) Guardar unas normes de cortesia i respecte tant en el text de l’article com en els comentaris

7) Fer difusió a les xarxes socials cada cop que hi publiquem

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#Communicate

The uses of Twitter for Science

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http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/

Anatomia d’un tuit

# (hashtag) emprat per categoritzar tuits. Etiqueta.

Menció a un altre compte de Twitter (@)

URL (enllaç)

1

3

2

@C

MSe

xpe

rim

en

t

CMRB CRG IMIM IMPPC IDIBAPS IRB VHIR ISGlobal Alba Mare Nostrum

http://cerca.cat/alfabetic/a-la-xarxa/

A researcher’s Twitter profile

@nlbigas

Timeline (TL)

A

B

C

D

An influencer

Persones que han repiulat o “favorititzat” el tuit

Nombre de vegades que el tuit ha estat repiulat

Source: Altmetrics: noves formes de mesurar l’impacte de la informació científica. Ángel Borrego

http://library.queensu.ca/ojs/index.php/IEE/article/view/4625/4830

• Connect • Develop ideas • Disseminate

The role of Twitter in the life cycle of a scientific publication

• Start: to generate new ideas

• Manuscript: pre-review of works in

progress.

• Published: communicate research to

a broad audience that can amplify the scientific and social impact of publications.

• Major funding boards are starting

to value the social media impact of the research values.

http://blogs.plos.org/scied/2013/08/19/twitter-for-sci-ed-part-1-teaching-in-140-characters-or-less/

Reason #1: Twitter has very direct, and very relevant implications for those in Public Health 1

2

Reason #2: It’s a great way to get information you otherwise wouldn’t

Reason #3: At conferences, Twitter is invaluable for stimulating discussion and finding out what is happening in other sessions

Reason #4: For lecturers, Twitter can contribute to discussions and deepen understanding Reason #5: The way we translate information is changing

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The Importance of Being Hashtag

Using hashtags in conferences

#EPSHEP

#JM

UV

ic

https://docs.google.com/spreadsheet/ccc?key=0AiftIdjCeWSXdDRLRzNsVktUUGJpRWJhdUlWLS1Genc#gid=0

Twitter chats

Learning with Twitter

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https://www.youtube.com/watch?feature=player_embedded&v=6WPVWDkF7U8

The “Twitter Experiment” by Monica Rankin (UT Dallas)

http://www.utdallas.edu/~mrankin/usweb/twitterconclusions.htm

http://chronicle.com/blogs/profhacker/a-framework-for-teaching-with-twitter/26223

http://www.jordipujol.cat/ca/butllet/articles/15403

http://www.flickr.com/photos/jasonahowie/

A través de les xarxes socials em comunico amb molts dels meus estudiants. Twitter representa per a mi un mitjà privilegiat d’adquisició de coneixement, especialment d’àmbits de recerca especialitzada. Els modes de sociabilitat online basats en la generositat del compartir m’han permès conèixer persones que avui formen part del meu cercle d’amistats més proper. A la xarxa he dut a terme experiències d’aprenentatge que ha motivat i capacitat l’alumnat d’una manera extraordinàriament productiva en termes de rendiment acadèmic. Des de la xarxa comparteixo lectures, recomanacions i citacions literàries que funcionen com a màximes o epifanies i que generen una cascada de reverberacions impossibles d’imaginar en altres suports.

1

2

3

4

@JosepMVilalta

#Tw

itte

rIsB

lock

ed

InTu

rkey

@eurostemcell

@CIRMnews

@ncats_nih_govepVilalta

@CTSIatUCSF

@UChicagoITM

@StemCellsTM

@idibaps

@cmrb

@NIHDirector

http://www.flickr.com/photos/72211347@N00/327122302#

I am a researcher and I am on Twitter… Now what?

http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/

http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf

7 top twitter tips for academics

All tweets (from the 2,800 people I follow)

Tweets to me (or about me)

Tweets related to the word “recercat”

Tweets to @LaMaDeFatima (or about it)

Manual curation of tweets

To archive tweets about one’s own talks, workshop sessions… (Archive of realtime user feedback, areas of interest and concerns)

To prepare conference reports, based on collective insights

An example

Bio (biografia) Timeline (cronologia) Follower (seguidor) Following (a qui segueixo) Tweet (tuit, piulada) Mention (menció) Retweet (RT) (retuit, repiulada) Fav (preferit) DM (missatge directe) Hashtag (#) (etiqueta) #FF (Follow Friday) (recomanació per

seguir) Trending Topic (TT) (Tema del moment) List (llista) Unfollow(deixar de seguir)

#Tw

itte

rVo

cab

ula

ry

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The Bio

The Timeline

RT

Mention

DM

TT

Favs

The lists

Alguns consells…

• No sobrepassar els 120 caràcters

• Estructura del tuit: literal descriptiu + URL + etiquetes

• Incloure alguna consideració personal

• Ser molt curosos amb la forma (ortografia, abreviacions)

• Incloure alguna imatge

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1/

PRÀCTICA 3: Donar d’alta un compte de Twitter des de twitter.com 1. Seguir 5-15 comptes

2. Afegir-hi una imatge i la bio

3. Entrar a @idibaps @recercat @imimcat i

fer dos RT d’algun contingut i dues favorititzacions

4. Enviar dos DM a companys/anyes

5. Escriure el teu primer tuit!

6. Subscriu-re’s a una llista de @xavierlasauca

7. Crear la teva pròpia llista i afegir-hi cinc comptes

#Connect

• Linkedin

• Google +

• Facebook

• Researchgate

• Academia.edu

General networks Specific networks

Facebook

Create a personal profile. Create a conference or

workshop page . Create private or public

spaces for themed discussions.

Promote your research to a wider audience and receive early feedback for research ideas.

Recruit research participants.

Publish research news as they happen.

https://www.facebook.com

LinkedIn

A professional networking site.

Your online CV and more. Can include details of:

research activities publications

Tend to be easily found by Google.

Can be maintained by you (unlike institutional profile)

Join groups and engage in discussions with peers.

Build a professional network beyond the boundaries of academia.

Network for funding and employment opportunities.

https://www.linkedin.com/in/xavierlasauca

Academia.edu

Aimed at academics across the world.

Provide a list of papers. Upload open access

versions of papers. Discuss your research and

connect with other researchers in your field.

Join and participate in research interest groups.

http://www.academia.edu/

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Google+

• Create a personal profile. • Enables users to organize people

into groups or lists for sharing (circles).

• Create a conference or workshop page .

• Create private or public spaces for themed discussions.

• Promote your research to a wider audience and receive early feedback for research ideas.

• Recruit research participants. • Publish research news as they

happen. • Participate in hang outs (free

video conferencing calls with up to 10 people) https://plus.google.com/

https://plus.google.com/u/0/+AllisonSekuler/posts

PRÀCTICA 4: Entrar en el compte de G+ des del compte de gmail (dr. sup.: Aplicacions) 1. Tria una imatge de portada 2. Omple la bio (Sobre mi) 3. Cerca algun compte vinculat a una

entitat (‘empresa’) concreta (IDIBAPS, IMIM, CSIC…) i inclou-lo en un cercle que porti el nom d’aquella empresa

4. Cerca assistents al taller i inclou-los en el cercle MTM20

5. Inclou Nature i Science on Google+ en un cercle de Publicacions

6. Inclou Stem Cells Translational Medicine, California Institute for Regenerative Medicine i EuroStemCell en un cercle de Centres de recerca

7. Comparteix una notícia amb un dels cercles i una altra amb tothom

Share!

Articles i presentacions (Slideshare, issuu)

Marcadors d’enllaços o social bookmarking

(Delicious, Diigo)

Imatges (flickr, Instagram) i vídeos (YouTube)

Gestors de dades bibliogràfiques (Zotero,

Mendeley)

Telefonia per internet (Skype, Google

hangouts)

Slideshare

http://www.slideshare.net/xavierlasauca

Usage statistics are available

Slides can be embedded in other web sites

‘Liking’ and commenting are available

http://www.slideshare.net/CTSIatUCSF

Delicious

https://delicious.com/xavierlasauca

Mendeley

Network and discover papers, people and public groups.

Manage citations and bibliographies.

Read, import and organise PDFs.

Connect with colleagues and share your papers, notes and annotations.

http://www.mendeley.com/

Google Drive

File storage and synchronization service, with a web-based office suite provided as part of Drive.

Easily create and share your work online.

Access from anywhere.

https://drive.google.com/

Google hangouts

http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A

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Journal clubs Podcasts Collaboration

Writing accountability Presentations Virtual office hours

1

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Viquipèdia

http://ca.wikipedia.org/wiki/Citopatia_mitocondrial

Wikicomunicació de la recerca

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Publicacions Wiki-to-Journal

http://wikimedical.jmir.org/index

Imatge: Martin Poulter CC BY-SA (Wikimedia Commons)

Imatge: Martin Poulter CC BY-SA (Wikimedia Commons) Fon

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Indicador que oscil·la entre 1 i 100

Mesura la influència d’un compte de Twitter sobre la seva xarxa social, sobre la base de dades com ara el nombre de seguidors, l’activitat i la capacitat d’interacció.

També analitza la presència a Facebook, Google+ o Linkedin, entre d’altres xarxes.

Malgrat algunes crítiques a la seva opacitat, aquest indicador ha esdevingut força popular

Més transparent, la manera de puntuar és pública.

Només es basa en Twitter

Mostra dos subíndexs:

1) Mesura la influència d’un compte sobre els usuaris que el segueixen en una escala de 0 a 1000: nombre de retuits, respostes o nous seguidors generats

2) Mesura l’activitat social o generositat del compte en una escala de 0 a 10: nombre de piulades, retuits o respostes enviades des del propi compte

KRED

Source: Mètriques 2.0 del sistema català d’R+D (19-11-2012)

Search engines PRÀCTICA 5: Fer les següents cerques en els cinc motors de cerca de la imatge, i comparar els resultats: 1. Microarray technology 2. Mitochondrial oxidative

stress 3. Biobank

http://www.wolframalpha.com/examples/HealthAndMedicine.html

Strategy • Define objectives about online presence (as individual researcher or research group)

• Explore the tools and choose the most

appropriate

• Develop your network

• Encourage feedback and discussion

Comparison of Online Tools

Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535.

doi:10.1371/journal.pbio.1001535

http://www.plosbiology.org/article/info:doi/10.1371/journal.pbio.1001535

Top 10 tips to get started

1. Explore online guides .

2. Do some “lurking” (look at examples of good practice).

3. Locate pertinent and relevant online sources (e.g. who to follow on Twitter, interesting bloggers).

4. Start using content aggregation and curation tools (e.g. Feedly, Delicious).

5. Identify a few key tools and start with those – know your limits!

6. Develop your network (e.g. LinkedIn, Twitter hashtags).

7. Join academic social network sites (e.g. ResearchGate, Mendeley).

8. Create your own website

9. Start blogging and twittering about your research (or whatever else takes your fancy!).

10. Participate, join in the conversation!

Source: Introduction to Social Media for researchers, Gilles Couzin

MTMUB student

Blog Twitter Social media

Personal brand +Online reputation +Visibility +Impact +Reach +Prestige +Influence

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http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535?utm_source=&utm_medium=&utm_campaign=

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Over to you

In groups of 3 or 4 discuss:

• What concerns do you have about using social media?

• What risks do you envisage?

• What limitations might social media have in your research area?

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Conclusions

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El que ara és important són les converses, el

coneixement que es genera des de la xarxa

Chris Anderson

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Credits and licence

Some of the ideas in this presentation are based on Using Social Media to Enhance Your Research Activities by Brian Kelly (CC BY 3.0).

This presentation is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license.

http://www.flickr.com/photos/kugelfisch/3558561251/sizes/l/

Xavier Lasauca i Cisa Directorate General for Research

Ministry of Economy and Knowledge Generalitat de Catalunya

www.xavierlasauca.cat

@xavierlasauca