Science After HoursBy: Blake McKinniss, Bryan Solon, Brynne Heatley, Cierra Simmons, Jonathan

Gravato and Katelyn Smalley

http://www.youtube.com/watch?v=nhXpaMqSbiM&feature=c4-overview&list=UUTVgkXssdQZ6Ftdc1xI2gyg

Bryan Solon - Graphic design

Katelyn Smalley - Video editing

Cierra Simmons – Design/Organizer

Blake McKinniss - Web design

Jonathan Gravato - Web design

Brynne Heatley - Design/Organizer

People and Skillsets

Get young adults interested in Science through media that resonates with their generation.

Examples…

Client Understanding

We are bringing a captivating, hands-on experience to young adults in downtown Orlando through late-night science festivals called “Science After Hours”

Razor Statement

What: Getting young adults pumped about raising their Sci-Q.

Why: Because adults are losing interest and…SCIENCE IS AWESOME!

What and Why

Children are beautifully engrossed and captivated with science, but as we age we lose touch with that curiosity and our innate desire to play and create. We want to bring this excitement, fun, and engagement to an older audience, inspiring people to continue learning as part of their daily life.

15 Second Pitch

We want people to come away from Science After Hours as stoked as they were when they got there. They’ll pick up some sweet Sci-Q points through some dank experiments we throw down. They’ll get home, post and share all their favorite parts to their friends, and suddenly California is talking about it. It’s gonna be raw.

End User Experience

Jay Taylor is 21 years old in a college fraternity at UCF studying business. He hasn’t been into science since Bill Nye quit ruling 4th period, but he is very much interested in a dank party downtown. He sees some hilarious and legit posters and flyers and BAM: UCFs entire Greek scene is going.

Audience Member

Ad Campaign~ Spoken in our language (taboo, funny, shocking).Website- a hub for what you missed and future events.Video-Promo vid showing our potential Science experiments rewrapped for adult audiences

Technology Review

In a nutshell we have changed things around to work on a smaller scale for the SURE event.

Our biggest Challenge: What engaging examples should we use at the event? (Lets keep it on the Cheaps…)

Work Breakdown Sheet

Miracle Fruit! Makes everything sweeterAerodynamics on paper (More marketing material)UV glowing Tonic WaterDrink Mixers

Our ideas… for the Sure event

Working on Video, Logo, and marketing material as well as ordering miracle fruit and other experiments for the sure event.

Schedule

Eventually this project could spread from city to city as it becomes a sensation in American nightlife. Apps will be created to track where and when the next events are for you, and marketing will go into billboards, street art, clubs, social media, print and events to keep the creative juices flowing!

Larger Vision/Next Steps