Post on 10-Dec-2021
SCHOOL OF BUSINESS MANAGEMENT
DEPARTMENT OF MANAGEMENT
BACHELOR OF BUSINESS ADMINISTRATION
[I YEAR]
CHOICE BASED CREDIT SYSTEM (CBCS)
[W.E.F. ACADEMIC SESSION 2021-22]
IFTM UNIVERSITY
N.H.-24, Lodhipur Rajput, Delhi Road, Moradabad, Uttar Pradesh-244001
www.iftmuniversity.ac.in
SCHOOL OF BUSINESS MANAGEMENT
DEPARTMENT OF MANAGEMENT
Study and Evaluation Scheme of
Bachelor of Business Administration (BBA)
[I Year]
[w.e.f. Academic Session 2021-22]
Summary
Programme: Bachelor of Business Administration
Course Level: Degree (Under Graduation)
Duration: Three years (Six semesters) Full time
Medium of Instruction: English
Minimum Required Attendance: 75%
Maximum Credits: 142
IFTM University, Moradabad
COURSE STRUCTURE FOR BBA PROGRAMME
Preamble
The main aim of the education system is to impart knowledge, skills and certain values which
in turn prepare an individual for occupational mobility and participating actively in society.
The emerging need for a borderless corporate world has made us realize the indispensability
of management education to business. An entirely new set of behavior patterns, attitudes, and
methods of communication is expected to deal with the emerging global business, global
market trends, organizational versatility, trade agreements, and trade barriers.
The Need of the hour is to equip the young generation with traditional business values
blended with modern concepts and techniques of management. The degree programme like
BBA is becoming popular and is in great demand. The management education at the under-
graduate level is intended to serve as a grooming ground for the future managers. This will
make a student more receptive to the advanced level of theory and practice of management
science
BBA Programme at IFTM University, Moradabad aims at catering to the demand for the
skilled and chiseled managing personnel in the industry in general and at all levels in the
world of business, in particular in India. The objective of this programme is to provide a
wider and sound base to the students not only for an advanced course in management but also
to open a range of career avenues like the management trainees picked-up by the industry, as
also in the business researches/studies engaged in by the business consulting houses giving a
variety of vital services to the trade industry.
Programme Objectives: The objectives of the programme are as follows:
To provide adequate basic understanding of Management Education among the
students,
To prepare students to exploit opportunities being newly created in the management
profession,
To train the students in communication skills effectively,
To develop appropriate skills in the students so as to make them competent and
provide themselves self-employment, and
To inculcate Entrepreneurial skills in the students.
Programme Outcomes (POs):Students completing this programme will be able to:
Apply knowledge of management theories and practices to solve business problems,
Analytical and critical thinking abilities for data-based decision making,
Improve communicate well with the industry people,
Lead themselves and others in the achievement of organizational goals, contributing
effectively to a team environment,
Determine the entrepreneurial skills, and
Choose the best possible investment decisions for an enterprise.
Study and Evaluation Scheme
Programme: Bachelor of Business Administration
Study and Evaluation Scheme
S.No Course Category No. of
Courses Subject
1
Ability Enhancement
Compulsory Course
(AECC)
2 1. Business Communication
2. Environmental Studies
2
Skill Enhancement
Courses (SEC) 4
1. Fundamentals of Computer
2. E-COMMERCE
3. Project Management 4. Entrepreneurship Development
3
General Elective (GE) 4
1. Business Mathematics 2. Business Statistics 3. Cost Accounting 4. Production & Operations Management
4 Core Courses (CC) 16
1. Principles of Management
2. Financial Accounting
3. Business Organisation 4. Principles of Marketing
5. Human Resource Management
6. Research Methodology
7. Economics For Managers
8. Indian Economy
9. Management Accounting
10. Business Laws
11. Income Tax
12. Company Law
13. Management Information System
14. Strategic Management
15. Fundamental of Financial Management
16. Labour Laws
5 Discipline Specific
Course (DSE) 4
DSE-1 (FINANCE)
1. Indian Banking System (A)
2. Corporate Accounting (B)
3. Security Analysis (C)
4. Auditing (D)
DSE- 2 (MARKETING)
1. Consumer Behaviour (A)
2. Product and Brand Management (B)
3. Advertising Management (C)
4. Sales Management (D)
DSE- 3 (HUMAN RESOURCE)
1. Organisational Behaviour (A)
2. Human Resource Development (B)
3. Training and Development (C)
4. Team Building and Leadership (D)
Type of Courses
i. Different courses of study are labelled and defined as follows:
A) Core Courses (CC) -These courses which should compulsorily be studied by a student as
a core requirement in the mother discipline. Sixteen (16) Core Courses are offered for BBA
students of a particular subject.
B) Elective Courses-A candidate would opt for two types of electives. An elective course
that a student would choose from a pool of courses from the main discipline/subject of study
and in which the student will be especially knowledgeable is named as Discipline Specific
Elective courses (DSE). On the other hand, when a student would choose a course from
unrelated discipline from a pool of courses offered by other departments may be termed as
Generic Elective(GE). A BBA student will opt four such DSE courses which will be taught in
fifth and sixth semester and four such GE courses which will be taught in first consecutive
four semesters.
C) Ability Enhancement Courses (AEC)- These comprises Skill Enhancement Courses
(SEC) and Ability Enhancement Compulsory Courses (AECC) - For the purpose of skill
enhancement of a student in respect with his/her selected subject/study and to widen the job
opportunity in the global market SEC courses are introduced. And for the purpose of the
personality development of the student and to enhance soft skill, a student would be
compulsorily taught Business Communication and Environmental studies as AECC courses.
Core and Elective courses are of 4 (four) credit each, and Ability Enhancement courses are of
2(two) credit each.Further, a Market Survey Project report is evaluated in the fifth semester
for BBA student which comprises of 6 (six) credit. Thus, a student of BBA course has to
pursue 142 credits in six semesters.
Summary of Credits
S.No Course Category No. of
Courses
Credits per
course
Total Credits
1 AECC 2 2 4
2 CC 16 4 64
3 GE 4 4 16
4 SEC 4 4 16
5 DSE 4 4 16
6 Comprehensive Viva-Voce 5 4 20
7 Market Survey Report
Evaluation and Viva- Voce 1 6 6
Total 37 142
An undergraduate BBA degree may be awarded if a student completes 16 core courses in that
discipline, and 4 courses each from a list of Discipline Specific Elective and Generic Elective
papers respectively, 2 Ability Enhancement Compulsory Courses (AECC), 4 Skill
Enhancement Courses (SEC); appears in Qualifying paper i.e. Disaster Management and
successfully submit a market Survey Project Report for Evaluation.
SEMESTER I
S.
No.
Paper
Code Category Subject Title
Period Credit
Evaluation Scheme
L T P Internal External Total
1 BBA
101 CC
PRINCIPLES OF
MANAGEMENT 3 1 0 4 30 70 100
2 BBA
102 CC
FINANCIAL
ACCOUNTING 3 1 0 4 30 70 100
3 BBA
103 AECC
BUSINESS
COMMUNICATION 2 0 0 2 30 70 100
4 BBA
104 SEC
FUNDAMENTALS
OF COMPUTER 2 0 2 4 30 70 100
5 BBA
105 GE
BUSINESS
MATHEMATICS 3 1 0 4 30 70 100
6 BBA
106 --
COMPREHENSIVE
VIVA- VOCE 0 0 0 4 -- 100 100
Total 13 3 2 22 150 450 600
SEMESTER II
S.
No.
Paper
code Category Subject Title Period Credit Evaluation Scheme
L T P Internal External Total
1 BBA
201 CC
BUSINESS
ORGANISATION 3 1 0 4 30 70 100
2 BBA
202 CC
PRINCIPLES OF
MARKETING 3 1 0 4 30 70 100
3 BBA
203 AECC
ENVIRONMENTAL
STUDIES 2 0 0 2 30 70 100
4 BBA
204 SEC e-COMMERCE 2 0 2 4 30 70 100
5 BBA
205 GE
BUSINESS
STATISTICS 3 1 0 4 30 70 100
6 BBA
206 --
COMPREHENSIVE
VIVA- VOCE 0 0 0 4 -- 100 100
Total 13 3 2 22 150 450 600
IFTM University, Moradabad Bachelor of Business Administration (BBA) Programme
BBA 101: PRINCIPLES OF MANAGEMENT
Objective: This course intends to provide an insight into the principles and functions of
management and their applicability in the contemporary business environment.
UNIT I (8 Sessions)
Introduction: Meaning, Definition, Nature, Purpose, Importance, Principles and Functions
of Management; Management as an Art, as a Science and as a Process, Management by
objective.
UNIT II (10 Sessions)
Evolution of Management Thoughts: Theories of Management- Contribution of F.W.
Taylor, Henri Fayol Elton Mayo and Chester Barnard.
UNIT III (12 Sessions)
Functions of Management: Planning, Organizing, Staffing, Directing, Coordinating and
Controlling - Meaning, need, and their importance in managerial decision-making process.
Leadership and Motivation.
UNIT IV (10 Sessions)
Recent trends in Management: Social Responsibility of Management, environment friendly
management, Management of Change.
Course Outcomes: Students completing this course will be able to:
Understand the concepts related to management,
Demonstrate the roles, skills and functions of management, and
Analyse effective application of knowledge to diagnose and solve organizational
problems and thus develop optimal managerial decisions.
Suggested Readings:
1. Gupta, C.B.: Management Concepts and Practices. Sultan Chand and Sons, New
Delhi.
2. Koontz, H.: Essentials of Management. Tata McGraw Hill.
3. Mukherjee, K.: Principles of Management, Tata McGraw Hill.
4. Robbins: Fundamentals of Management: Essentials Concepts and Applications,
Pearson Education.
5. Stoner, F. & Gilbert Jr.: Management, Pearson Education.
Website Sources:
https://www.slideshare.net/ersmbalu/principles-of-management-lecture-notes
http://www.ebookbou.edu.bd/Books/Text/SOB/MBA/MBA_1301_full.pdf
http://gurukpo.com/Content/MBA/Principles_and_Practices_of_Management.pdf
https://www.cliffsnotes.com/study-guides/principles-of-management
http://sjecnotes.weebly.com/principle-of-management.html
Note: Latest editions of all the suggested readings must be used.
IFTM University, Moradabad Bachelor of Business Administration (BBA) Programme
BBA 102: FINANCIAL ACCOUNTING
Objective: The purpose of this paper is to provide the fundamental knowledge about business
accounting concepts and their application in business management.
UNIT I (10 Sessions)
Introduction: Origin, meaning, nature, functions, branches and usefulness of accounting.
Generally Accepted Accounting Principles (GAAP), Basis of accounting, accounting
equation, accounting cycle, concept of double entry system and preparation of journal and
ledger. Overview of Financial Accounting Standards and Accounting Software.
UNIT II (12 Sessions)
Subsidiary Books and Reconciliation of Bank Accounts: Meaning and preparation of
subsidiary books- Purchase book, Sales Book, Purchase Returns book and Sales Return book,
Bills Receivables Book, Bills Payables Book and Cash book; Bank Reconciliation Statement:
meaning, objectives and Preparation of Bank Reconciliation Statement.
UNITIII (8 Sessions)
Final Accounts: Trial Balance, Common accounting errors and their rectification,Final
Accounts-Meaning, features, uses and preparation with adjustment entries.
UNITIV (10 Sessions)
Accounting Treatment of Depreciation: Valuation of Stock, Depreciation - meaning,
objectives, causes and methods, change in method of depreciation.
Course Outcomes: Students completing this course will be able to:
Understand the principles and practices of accounting,
Understand the Generally Accepted Accounting Principles,
Distinguish between book keeping and accounting,
Get thorough knowledge of subsidiary books and primary books of accounts, and
Understand the accounting treatment of Business Income.
Suggested Readings:
1. Gupta, R.L. &Radhaswami, M. (2010): Advance Accountancy. Sultan Chand & Sons.
2. Jain, S.P. &Narang, K.L. (2010): Financial Accounting. Kalyani Publishers.
3. Maheshwari, S.N. &Maheshwari, S.K. (2008): Financial Accounting. Vikas
Publications.
4. Naraynaswami, R. (2011): Financial Accounting: A Managerial Prospective. 4th
Edition, Prentice Hall International.
5. Sehgal, A. &Sehgal, D. (2011): Advanced Accounting Part –I. Taxman Publishers.
6. Tulsian, P.C. (2011): Financial Accounting. 1st Edition, Sultan Chand & Sons.
Website Sources:
http://www.ddegjust.ac.in/studymaterial/mba/cp-104.pdf
https://whatis.techtarget.com/definition/GAAP-generally-accepted-accounting-
principles
http://smallbusiness.chron.com/cashbook-ledger-39048.html
https://courses.lumenlearning.com/suny-finaccounting/chapter/preparing-a-bank-
reconciliation/
https://en.wikipedia.org/wiki/Trial_balance
https://www.google.co.in/search?q=Common+accounting+errors+and+their+rectificat
ion&rlz=1C1CHBD_enIN742IN742&oq=Common+accounting+errors+and
https://en.wikipedia.org/wiki/Stock_valuation
https://www.quora.com/What-is-the-importance-of-depreciation-in-accounting
Note: Latest editions of all the suggested readings must be used.
IFTM University, Moradabad Bachelor of Business Administration (BBA) Programme
BBA 103: BUSINESS COMMUNICATION
Objective: The objective of this paper is to provide an understanding of effective
communication skills amongst the students to make them employable and to groom their
personality for the corporate world.
UNIT I (10 Sessions) Introduction: Communication- Concept, Significance & Role of Communication in
Business, Objectives, Process, Barriers of Communication, Overcoming Barriers of
Communication, Principles of Effective Communication, 7 Cs of Communication
Modern forms of Communication: SMS, e-mail, Teleconferencing, Videoconferencing,
Social Networking, etc.
UNIT II (12 Sessions) Classification of Communication: Formal Communication - Vertical (Upward and
Downward), Horizontal, Diagonal, Informal Communication, Verbal Communication – Oral
and Written, Non-Verbal Communication - Kinesics, Proxemics, Chronemics, Chromatics,
Haptics, Sign language, Paralanguage.
UNIT III (10 Sessions) Reading: Purpose of Reading, Process, Types, Essentials of Effective Reading, Reading
Comprehension
Business Correspondence: Business Letters - Format, Types (Acknowledgement,
Acceptance/Rejection, Leave, Apology, Complaint, Inquiry, Order), Notice, Memo, Circular
UNIT IV (8 Sessions) Listening: Concept, Process, Types, Essentials of Effective Listening
Public Speaking: Speech - Delivering different types of speeches & making them
interesting, Debate - Do’s and Don’ts for preparing a good debate, Presentation – Essentials
of Effective Presentation, Use of Audio-visual Aids.
Course Outcomes: Students completing this course should be able to:
Understand the basic elements involved in communication process,
Identify the various types of Communication with their pros and cons,
Compose the various applications, letters and documents used for business
correspondence, and
Become a good speaker and presenter.
Suggested Readings: 1. Carol, L.L. &Debble, D.D.: Business Communication. Cengage Learning.
2. Lesikar. : Business Communication: Making Connections in a Digital World. TMH
3. Krizan, A.C.B. & Merrier, P.: Effective Business Communication. Cengage Learning.
4. Madhukar, R.K.: Business Communication. Vikas Publications.
5. Sen.: Communication Skills. Prentice Hall of India.
Website Sources:
https://edurev.in/studytube/Business-Communication-Notes,-Semester,-Bachelor-of-
Commerce/1d82343c-1e4f-40b3-b00f-a1be6760175c_p
http://businessadministrationinfo.blogspot.com/2011/02/business-communication-
important-notes.html
http://www.allonlinefree.com/business-communication-notes-pdf/
Note: Latest editions of all the suggested readings must be used.
IFTM University, Moradabad
Bachelor of Business Administration (BBA) Programme
BBA 104: FUNDAMENTALS OF COMPUTER
Objectives: This course intends to provide skills and knowledge to students for enhancing
their understanding of computer and its usefulness for business operations and to discuss the
organization, function, and usage principles of IT in today’s business scenario.
UNIT I (10 Sessions)
Introduction: Meaning, characteristics, classification, advantages and limitations of
computer; functional components of a computer system; Types of Input devices, Output
devices and Storage Devices
UNIT II (10 Sessions)
Software: Introduction and Types
Use of MS-Office:Basics of MS-Word, MS-Excel and MS-PowerPoint;
Networks: Meaning, Importance and features of networking,LAN, WAN, Wireless
Network,Communication devices.
UNIT III (10 Sessions)
Internet: Meaning and evolution, Basic Internet Terminology, Net Etiquette, World Wide
Web, Internet Protocols, Usage of Internet, Internet Service Providers,Search Engines.
UNIT IV (10 Sessions)
Information Systems: Meaning, Importance, Application and Types of Information
System, Applications of Information Technology: Information Technology (IT) and its
applications to various functional areas of Management.
Course Outcomes: Students completing this course will be able to:
Define basics concepts and identify the functioning of Computers,
Describe the basics and utility of MS-Word, MS-Excel and MS-PowerPoint,
Understand the concept of Networking,
Define the utility of Internet in current scenario, and
Understand the concept and usage of Information Systems and Information
Technology.
Suggested Readings:
1. Elmasri. &Navathe: Fundamentals of Database Systems, Pearson Education.
2. Joseph, A.B. & Ellen, F.M.: Problem Solving Cases in Microsoft and Excel, Thomson
Learning.
3. Leon. & Leon: Introduction to Information Technology. Vikas Publications.
4. Tanenbaum, A.S.: Computer Networks, Pearson Education.
Website Sources:
https://www.researchgate.net/publication/258339295_FUNDAMENTALS_OF_COMPUTER_S
TUDIES
https://www.tutorialspoint.com/word/index.htm
http://ecomputernotes.com/fundamental
https://www.tutorialspoint.com/excel/index.htm
https://www.tutorialspoint.com/powerpoint/index.htm
Note: Latest editions of all the suggested readings must be used.
IFTM University, Moradabad Bachelor of Business Administration (BBA) Programme
BBA 105: BUSINESS MATHEMATICS
Objective: The basic objective of this course is to provide knowledge about the mathematical
tools and techniques applicable in Business Management.
UNIT I (10 Sessions)
Elementary Mathematics: Sequences & Series -A.P. & G.P and their business application;
Simple Interest and Compound Interest; Permutations and Combinations: Definition, basic
problems on permutations and combinations.
UNIT II (10 Sessions)
Matrices and Determinants: Meaning and Types of Matrices, Elementary operations -
Addition, Subtraction & Multiplication; Applications of matrices operations for solution to
simple business and economic problems; Determinants and their properties; Minors and Co-
factors.
UNIT III (12 Sessions)
Linear Equations: Adjoint of a matrix, Inverse of a Matrix. System of linear equations and
its applications, Solution of linear equations - Matrix method and Cramer’s rule.
UNIT IV (8 Sessions)
Theory of Sets: Meaning, elements, types, presentation and equality of sets; union,
intersection, compliment & difference of sets; Venn diagrams; Cartesian product of two sets;
applications of set theory.
Course Outcomes: Students completing this course will be able to:
Understand how to process and interpret information to arrive at logical conclusions
to common business math applications,
Solve problems using mathematical induction, series and permutation & combination,
Describe matrix concept and linear equations,
Define set theory and its applications,
Develop proficiency in the application to solve business math problems,
Understand the important role math plays in all facets of the business world, and
Demonstrate the ability to apply mathematical concepts to applications in business or
economics.
Suggested Readings:
1. Render. & Stair, Jr.: Quantitative Analysis for Management. Prentice Hall of India.
2. Rubin, L.: Mathematics for Management. Pearson Education.
3. Dikshit, A & Jain, J.K.:Business Mathematics.
4. Kapoor, V. K.:Business Mathematics. Sultan Chand & Sons.
5. Earshot, L.: Essential Quantitative Methods for Business Management and Finance.
Palgrave McMillian.
Website Sources:
http://ncert.nic.in/ncerts/l/keep209.pdf ----for Mathematical
Series
http://ncert.nic.in/ncerts/l/keep201.pdf ----for SET THEORY
http://ncert.nic.in/ncerts/l/lemh103.pdf --- for Matrices
http://ncert.nic.in/ncerts/l/lemh104.pdf --- for Determinants
http://grd.org:8084/grdcs/mcq/
Note: Latest editions of all the suggested readings must be used.
BBA 106: Comprehensive Viva-voce (100 Marks)
IFTM University, Moradabad Bachelor of Business Administration (BBA) Programme
BBA 201: BUSINESS ORGANIZATION
Objective: This paper aims to impart an understanding of business concepts for managing
business, business processes and practices. It also intends to prepare the students to meet the
emerging challenges of dynamic business environment.
UNIT I (10 Sessions)
Introduction: Business Organization - Meaning, objectives, scope, characteristics, structure
and classification; Business vs. Profession, Establishment of a new Business Unit.
UNIT II (12 Sessions)
Business sectors: Meaning and Types; Forms of business organizations with their merits and
demerits– Sole Proprietorship, Limited Liability Partnership (LLP), Partnership firms, One
Man Company, Joint stock company.
UNIT III (8 Sessions)
Business Combinations: Meaning, Objectives, Causes & Types - Mergers, Acquisitions and
Takeovers.
UNIT IV (10 Sessions)
Business Finance: Need and importance, Sources of Finance: Equity, Debt and Lease
Financial markets and its types, Stock Market, Money Market, Stock Exchange, SEBI
Course Outcomes: Students completing this course will be able to:
Understand the basics of a Business Organization,
Differentiate among the diverse forms of Business Ownerships with their pros and
cons,
Comprehend the various types of business combinations, and
Grasp the fundamentals of business finance and financial markets.
Suggested Readings:
1. Gupta, C.B. : Business Organization and Management. Mayur Publication.
2. Kaul, V.K.: Business Organization and Management, Pearson Publication.
3. Saha, T.R. : Business Organization and Management, Tata McGraw Hill.
4. Shukla, M.C. : Business Organization and Management, Sultan Chand Publication
5. Tulsian, P.C. & Pandey, V.: Business Organization and Management, Pearson
Publication.
Website Sources:
https://sol.du.ac.in/course/view.php?id=148
http://gurukpo.com/business-organisation/
https://schools.aglasem.com/55931
https://schools.aglasem.com/55965
Note: Latest editions of all the suggested readings must be used.
IFTM University, Moradabad Bachelor of Business Administration (BBA) Programme
BBA 202: PRINCIPLES OF MARKETING
Objective: This course intends to impart basic knowledge of the concepts, tools and
techniques of marketing for effective managerial decision making.
UNIT I (8 Sessions)
Introduction: Meaning and Evolution of Marketing; Nature, Scope and Importance,
Marketing vs. Selling, Philosophy of Marketing, Marketing Environment, Recent
Developments in Marketing.
UNIT II (10 Sessions)
Market Segmentation, Targeting, & Positioning: Concept, importance and bases of
segmentation, Types of Target Marketing; Positioning - concept & importance, repositioning
and depositioning.
UNIT III (12 Sessions)
Marketing Mix: Concept, scope & importance; Product– Concept, new product development
process, product life cycle; Price– objectives, pricing strategies; Distribution– Concept, types
& importance; Promotion – Importance, elements of promotional mix; Marketing mix in
services marketing – The seven Ps – an overview of Marketing of Services, 7 Ps of Service
Marketing.
UNIT IV (10 Sessions)
Marketing Information System: Concept & components of a Marketing Information
System; Goods Marketing vs. Service Marketing; Marketing banking service, tourism
services, consulting service and insurance services. Emerging concepts in Marketing: Green
Marketing, Viral Marketing and Social Media Marketing.
Course Outcomes:Students completing this course will be able to:
Formulate a marketing plan that will meet the needs or goals of a customer,
Develop an integrated marketing communications plan for a product, concept, good
and/or service based on an identified market need or target,
Formulate strategies for developing new and/or modified products, concepts, goods
and services that respond to evolving market needs,
Develop strategies for the efficient and effective placement/distribution of products,
concepts, goods and services that respond to evolving markets,
Conduct market research to provide information needed to make marketing decisions,
and
Communicate marketing information persuasively and accurately in oral, written,
graphic and interactive media formats.
Suggested Readings:
1. Panda, K.P.: Marketing Management-Text and Cases. Excel Books
2. Quelch, J.A.: Marketing Management.Tata McGraw Hill.
3. Kotler, P., Armstrong, G., H., E.U. &Agnihotri, P.Y.: Principles of Marketing.
Pearson Education.
4. Kotler, P. & Keller, K.L.: Marketing Management. Pearson Education
5. Ramaswamy, V.S. &Namakumari, S.: Marketing Management Global Perspective,
Indian Context.Macmillan and Company.
Website Sources:
www.edx.org/course/marketing-management
www.salesforce.com
www.businessdictionary.com
onlinecourses.nptel.ac.in
www.yourarticlelibrary.com
en.wikipedia.org
www.managementstudyguide.com
Note: Latest editions of all the suggested readings must be used.
IFTM University, Moradabad Bachelor of Business Administration (BBA) Programme
BBA 203:ENVIRONMENTAL STUDIES
Objective: The paper aims to make the students familiar with the concept of environment and
techniques of environmental management.
UNIT I (8 Sessions)
Environmental Studies: Meaning, Scope & Importance; Need for Public Awareness; Effects
of human activities on environment-Agriculture, Housing, Industry, Mining & Transportation
activities; Basics of Environmental Impact Assessment.
Ecosystem: Concept, Producers, consumers and Decomposers, Food chain, Food Web;
Wildlife Poaching
UNIT II (12 Sessions)
Natural Resources: Concept and the associated problems-Forest resources: Use and over-
exploitation, deforestation; Water resources: Use and over-utilization of surface and ground
water, dams-benefits and problems; Mineral resources: Environmental effects of extracting
mineral resources; Food resources: World food problems, effects of modern agriculture;
Energy resources : Growing energy needs, renewable and non-renewable energy sources, use
of alternate energy sources; Land resources: land degradation, soil erosion and
desertification.
Role of an individual in conservation of natural resources.
UNIT III (10 Sessions)
Environmental Pollution: Meaning, causes, effects & control measures of – Air Pollution,
Water Pollution, Soil Pollution, Marine Pollution, Noise Pollution, Thermal Pollution,
Nuclear Pollution; Solid waste management
UNIT IV (10 Sessions)
Social Issues & the Environment: Population growth; Climate change & Global Warming;
Urbanization; Sustainable development; Acid rain; Ozone layer depletion; Role of
Government in Environmental Protection- Environmental Protection Acts in India; Initiatives
by NGO; National Green Tribunal.
Course Outcomes: Students completing this course will be able to:
Articulate the basic structure, functions, and processes of key social systems affecting
the environment,
Assess/weigh ethical considerations as a component of environmental decision-
making and problem-solving,
Make the students understand how interactions between organisms and their
environments drive the dynamics of individuals, populations, communities, and
ecosystems,
Design and evaluate strategies, technologies, and methods for assessment and
sustainable management of environmental systems and for the remediation or
restoration of degraded environments,
Characterize and analyse human impacts on the environment, and
Understand legislation governing environmental research and the environment in
India.
Suggested Readings:
1. Agarwal, K.C.: Environmental Biology. Nidhi Publications, Bikaner.
2. Sharma, B.K.: Environmental Chemistry. Geol Publications House, Meerut.
3. Uberoi, N.K.: Environmental Management. Excel Books, New Delhi.
4. Pandey, G.N.: Environmental Management. Vikas Publishing House, New Delhi.
5. Gupta, N.D.: Environmental Accounting. Wheeler Publishing, New Delhi.
6. Mohanty, M.: Environment & Pollution Law. S.K. Universal Law Publishing.
Website Sources:
https://www.ugc.ac.in/oldpdf/modelcurriculum/Chapter1.pdf
http://dnr.maryland.gov/Pages/default.aspx
https://www.epa.gov/clean-air-act-overview/air-pollution-current-and-future-
challenges
http://www.globalissues.org/
Note: Latest editions of all the suggested readings must be used.
IFTM University, Moradabad Bachelor of Business Administration (BBA) Programme
BBA 204: e-COMMERCE
Objective: The paper aims to familiarize the students with the primary aspects of e-
commerce as well as the uses of e-commerce in different areas of business management.
UNIT I (8 Sessions)
Introduction: Meaning, need and importance of e-commerce in present scenario;
Advantages of e-commerce (as compared with traditional system of commerce); e-commerce
and e-business; Internet and its relation to e-business; Mobile Commerce.
UNIT II (12 Sessions)
Business to Consumer (B2C) Model: Major activities in B2C market; Models of B2C-
portals, e-tailing, content provider, transaction broker.
Business to Business (B2B) Model: Major activities in B2B market; Types of B2B market-
independent, buyer oriented, supplier oriented, vertical and horizontal e-market place.
Other Models: Business to Government (B2G), Consumer to Consumer (C2C) and
Consumer to Business (C2B).
UNIT III (10 Sessions)
e-Payment: Types of e-Payment- Payment card, electronic or digital cash, electronic or
digital wallet, Stored value card; Online banking- meaning and concept, features.
e-CRM: Concept, Features and Goals of e-CRM business framework.
UNIT IV (10 Sessions)
Introduction to ERP: Meaning and concept, features, major characteristics.
Securities issues in e-commerce: Firewall, Encryption, Public Key Infrastructure, Cyber
Laws- aims and salient provisions.
Course Outcomes: Students completing this course will be able to:
Define basics of e-Business and its importance in current scenario.
Identify different Business Models and distinguish between them.
Understand the concept of e-Payment and e-CRM.
Define the concept and features of ERP.
Understand the online security-related concerns and issues.
Suggested Readings:
1. Joseph, R.: Electronic Commerce – An Indian Perspective. Prentice Hall India.
2. Pandey, U., Srivastava, R. & Shukla, S.: E-Commerce and its Application. Sultan
Chand and sons.
3. Chandra, B.: Electronic Commerce, Tata McGraw Hill.
4. Turban, E., King, D., Lee, J.K. &Viehland, D.: Electronic Commerce- A Managerial
Perspective. Prentice Hall India.
5. Kalakota, R. &Whinston, A.B.: Electronic Commerce- A Manager’s Guide, Pearson
Education.
Website Sources:
https://ecommerceguide.com/
https://www.researchgate.net/publication/40943659_E-business_fundamentals
https://www.tutorialspoint.com/e_commerce/index.htm
https://managementmania.com/en/e-business
https://www.destinationcrm.com/Default.aspx
Note: Latest editions of all the suggested readings must be used.
IFTM University, Moradabad Bachelor of Business Administration (BBA) Programme
BBA 205: BUSINESS STATISTICS
Objective: The basic aim of this course is to impart knowledge of basic statistical tools &
techniques with emphasis on their application in Business decision process and Management.
UNIT I (8 Sessions)
Introduction: Statistics - Meaning, Scope, Significance and Limitations; Method of
Collecting Data - Primary & Secondary Data, Classification & Tabulation of data, Frequency
Distribution, Graphical & Diagrammatic representation of data.
UNIT II (12 Sessions)
Measures of Central Tendency: Meaning, Application and Limitation; Measures of
Variation: Significance & Properties of good measures of variation; Measures of
Dispersion: Range, Mean deviation, Standard deviation.
UNIT III (10 Sessions)
Correlation: Meaning, and Significance of Correlation, Types of Correlation, Scatter
Diagram method, Karl Pearson coefficient of Correlation;
Regression: Meaning, Regression lines and Regression coefficient – their properties and
applications.
UNIT IV (10 Sessions)
Probability: Basic concepts, mathematical, statistical and axiomatic approach, Addition
Law, Conditional Probability, Multiplication Law.
Course Outcomes: Students completing this course will be able to:
Understand the principles of Statistics used in Business,
Understand the different concepts of population and sample and to makestudents
familiar with Calculation of various types of averages and variation,
Distinguish between Correlation and Regression,
Get thorough basic concepts of Probability Analysis, and
Understand the various theorems of Probability.
Suggested Readings:
1. Anderson, N.D.: Statistics for Business and Economics. Cengage Learning.
2. Gupta, S.P. & Gupta, A.:Statistical Methods. Sultan Chand and Sons.
3. Hooda, R.P.: Statistics for Business and Economics. Vikas Publications.
4. Levin, R. & David S.R.:Statistics for Management, Prentice Hall of India.
5. Spiegel, M.D.: Theory and Problems of Statistics. Tata McGraw Hill.
Website Sources:
https://gurukpo.com/Content/B.Com/Business_Statistics(B.Com)P-1.pdf
http://onlinestatbook.com/2/summarizing_distributions/measures.html
https://people.richland.edu/james/lecture/m170/ch03-var.html
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3198538/
https://www.statpac.com/statistics-calculator/correlation-regression.htm
http://www.maths.qmul.ac.uk/~pjc/notes/prob.pdf
Note: Latest editions of all the suggested readings must be used.
BBA 206: Comprehensive Viva-voce (100 Marks)