Schaeffer's Investment Research sample

This one is from early in my career, if I recall the fourth or fifth promotion I wrote.   To have a bitof fun, Marcella Allison -- an in-house copywriter at Schaeffer's Investment Research at the time-- invited me and two other up-and-coming freelance copywriters she met at anAWAI-Boardroom Inc. copywriting seminar to participate in a friendly little contest.  We eachsubmitted an email promotion to be run against a similar promotion written by one of SIR'sin-house copywriters.

While the other two freelancers came close, I was the only one who beat the in-house writer Iwas up against -- and by a pretty significant margin:  30% more sales than the promotion writtenin-house, which prompted the following pat on the back from Marcella:

 "John beat our house email by a whopping 35% -- way to go!"

 

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Schaeffer's Investment Research sample

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Schaeffer's Investment Research sample

    

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