Hello...

Scaling up your clever B2B?

Things to do...HIRE A MARKETING EXPERT(a really good one, not like last time)

Now… wait 6 months and see if ‘they work’

Tick tock...Tick tock...

zzz...zzz...

Usually the leads they promise don’t materialise.

Now what? Start again… with another ‘expert’ or agency.

more ticking...more tocking...

Meanwhile…tick tock...

tick tock... tick

tock... tick tock...

Your expectations have gone up, in anticipation.

You need these new leads.

Eek indeed!

Eek!

And we should know...

We used to be that agency.

We wrote the book... Ok, books

Few agencies have successfully launched and grown more B2B propositions than us…

But those days are over

The world has changed...

Why?

Old way= assume your product is exactly what the market wants and entrust a marketing expert or channel with your budget to reach them.

Hope it works.

Lean Start Up= learning what works by testing the product, message and channel - quickly and cheaply, then confidently investing your budget.

Know it works.

6 months = too long to wait for campaign results.

Lean start up means we can (and you should too) learn what works in 6 days.

1sigh...

“Marketing” now means creating pull in many different channelsWe are super-experienced, pioneering what’s new and we’re not an agency so we’re all about low cost / no cost methods that work.

2

You probably sell something complex that most agencies will struggle withSo outsourcing your strategic messaging to them is going to waste time

3

“Um, ok…”

“We deliver world class solutions to

enhance our clients’ cloud readiness and as an enabler

to organisational optimisation!”

No one wants to pay an agency for stuff that’s free or they can do themselves

For example: A tweet costs £0.00. And some of your current team will be good at this already. We’ll turn their skills into your growth.

4

So what’s the

new way?

this way...

They need help building their own marketing system.

We believe businesses trying to scale don’t need a marketing agency.

They need to learn to create demand themselves, forever.

Brand

Social media

Graphic design

Media relations

Video

PPC

You might call this:

(If you were feeling quite fancy)

Growth

is the internal Growth Transformation powerhouse. We:

find and codify the approach that consistently wins new business and that’s unique to your proposition and market

set up your message, systems and people to generate demand, today and forever

re-energise your whole business with the knowledge and confidence by creating growth together, as we go.

So basically, create demand for you and then enable you to sustain it without us.

We work with you for three months. Focus, discover your ‘marketing machine’, run it once, teach you how to run it. Go.

Then we go. See

ya :)

Partner with one of our growth transformation directors for 90 days.

Your GTD will lead you through a fast, structured process that learns your marketing machine by ‘doing’ - quickly validating what will affordably generate leads.

How it works…Sto

p!

You’re buying energy, know-how and confidence - and a tested lead generation ‘machine’

+ Design and brand+ Film + Content + Events+ Social media

Your Transformation Director is on your team for 90 days working with your leaders, teams and subject matter experts, on site once a week and working ‘on’ your challenge through the week.

In practice…

Included in the cost is rapidly bringing to life your product and message to allow it to be tested, for example through:

Ok sa

les te

am,

let’s

work ou

t

EXAC

TLY ho

w man

y new

relati

onsh

ips yo

u need

us to

create

each

month

Leadership team –

I’ll help you agree the

positioning and strategy

Claire, John, Rachel – let’s figure out

how to use your social media

skills to build our audience

Customer facing people! What do you know about customers that will help us attract new ones?

Technical experts –

let’s sit down and extract

clever stuff from your

brain and create engaging

content.

Why do we choose this way?

We’re natural system-builders, people-energisers, skills transferers and market discoverers.

We could just take your money and generate leads. But it would be quite dull and eventually you’d say...

‘Hey, we can do this

ourselves!’

Invest in a marketing ‘expert’ or agency......and they MIGHT deliver the leads you need.

Partner with for 90 days to transform your ability to generate demand yourself.

RESULT!

Take digital product company Unboxed Consulting

2013Agencies: 3 in 3 years

Growth through marketing: 0%

Turnover: £1.8million – static for 3 years.

2016Agencies: none – just a Growth Transformation Director

Growth through marketing: 60%

Turnover: £4.2million

CASE

STUDY’

Curious?

Come and tell us about your business.

www.onefishtwofish.co.ukhello@onefishtwofish.co.uk0118 3217457