Post on 07-May-2015
description
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
The Library
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
Survey response
“The model of the library is changing.
There still needs to be quiet areas to study, but it should transition into a more social area for exchanging ideas.”
libraryfuture
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
introduction secondar y primar y synthesis next steps
Wi l l C rowe
Je f f Du l l
Ph i l Lewis
Dav id Mat thews
JaKenna Mar t in
D iane Seaver
Nicho las St ra t ton
Tom Hardy
Se r v i ce Des ign , BFA
Indus t r i a l Des ign , BFA
Indus t r i a l Des ign , BFA
Indus t r i a l Des ign , BFA
Des ign Managemen t , MA
Des ign Managemen t , MFA
Indus t r i a l Des ign , BFA
Profe s so r, Des ign Managemen t
Transforming the Librar y
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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l i b r a r y a t l a rge
b rand pe r spec t i ve
marke t l andscape
Understand the present,Forecast the future.
The Library(Brand Attributes)
(Concept Development and Final Deliverables)
Public
Experiences
Memories
IndividualExperience
IndividualExperience
IndividualExperience
Touch-point
IndividualExperience
Does the brand need to be redefined?
Academic
SCAD
SecondaryResearch
Does this align withthe brand attributes?
Project Over view
PrimaryResearch
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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d ivergent-convergent
secondary and pri-
mary research to un-
derstand the current
state of the library
synthesize collected
data into insights and
opportunities to guide
concept development
generate ideas for
immediate and future
brand attributes
solution recommen-
dations with compre-
hensive project report
d i s cove r deve lop de l i ve rde f i ne
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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d ivergent-convergenttoday ’s p resen ta t ion
d i s cove r deve lop de l i ve rde f i ne
secondary and pri-
mary research to un-
derstand the current
state of the library
synthesize collected
data into insights and
opportunities to guide
concept development
generate ideas for
immediate and future
brand attributes
-
-
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
introduction secondar y primar y synthesis next steps
...source of relevant, distinctive, and enduring promise of value.
Brand loyalty is gained by delivering on promised value and upholding contract of trust.
Brand is a...
...contract of trust.
Brand Defined
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
introduction secondar y primar y synthesis next steps
rational adjectives, accom--
-tions, perceptions and useof the library.
after listing attributes, each list was then ranked according to what the library (L) valued and the class (C) valued
brand attr ibutes
From an initial session with SCAD Jen Library staff and SCAD students, a gener-al set of brand attributes was created that represent both library intent and customer expectations.
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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emotional rational
A Library that is a necessity, serving the individual as an integral resource for expanding knowledge and values over a lifetime
Use (Reality Perspective)+ Fundamental
+ IntuitiveAspiration (Brand Perspective)
A Library that has both physical and digital resources thatare easily accessible regardless of experience or knowledge.
Perception (User Perspective)
Use (Reality Perspective)
+ Welcoming
+ Trustworthy
+ RelevantAspiration (Brand Perspective)
A Library that is responsive to its community by adapting to their ever-changing needs, with thoughtful connections to broader information trends.
A Library that consistently provides quality information,
Perception (User Perspective)+ Reliable
A Library that upholds the emotional contract in meeting the user’s expectation as a supportive, valuable resource.
A Library that provides an inviting atmosphere for all types of users to engage in learning while feeling a sense of be-longing or inclusion.
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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The Library provides users with a reliable, welcoming, and trustworthy resource of information and service.
posit ioning statement
The Library as a brand inherently supports the community by estab-lishing knowledge creation through effective access to fundamental and relevant information.
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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d ivergent-convergent
d i s cove r deve lop de l i ve rde f i ne
secondary and pri-
mary research to un-
derstand the current
state of the library
synthesize collected
data into insights and
opportunities to guide
concept development
generate ideas for
immediate and future
brand attributes
-
-
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
introduction secondar y primar y synthesis next steps
Purpose of Librar y
source: history of libraries of the western world / image: library of congress
bos ton pub l i c l i b r a r y
“built by the people and dedicated to the advancement of learning” -boston public library entrance inscription
There’s a close linkage between knowl-edge and right thinking.
The future of democracy is contingent on an educated citizenry movement and public education.
There’s a strong correlation between the public library.
Every citizen has the right of free access to community-owned resources.
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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Copyright law grants a copyright owner an exclusive right “to distribute copies or phonorecords of the copy-righted work to the public by sale or other transfer of ownership, or by rental, lease, or lending.”
This landmark legislation updated U.S. copyright law to meet the de-mands of the Digital Age and to con-form U.S. law to the requirements of the World Intellectual Property Orga-nization (WIPO) and treaties that the U.S. signed in 1996.
f i r s t sa le doctr inedig i ta l mi l lennium copyr ight act
information access
source: 17 U.S.C. § 106 / american library association
anti-sopa blackout web-portal pageturnkey institutional repository open source application
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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connec ted to economic g rowth
dec rea s i ng f unds and budge t s
i n c rea s i ng upg rade cos t s
economicg rowth
d i cho tomy
source: american library association
Growth Engine
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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adaptation
colbycollege
maine state library
university of maine
bangor publiclibrary
southern maineuniversity
portland publiclibrary
bates college
maineinfonet
bowdoincollege
As of March 2013, eight of Maine’s
management and archiving of their print collections and the integration of digital editions into a statewide cata-log.
(mscs) maine sharedcol lect ions st rategy
source: library journal
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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innovators
" labrar y " : har vard
A temporary ‘pop-up’ space in an empty Har-vard Square storefront that has been a public gallery for design student projects on the future of libraries.
source: library journal / university of north carolina / kent.ohio
"pett ing zoo": kent, oh
Program to give patrons and community members a chance to have hands-on interaction with a variety of tablets and e-readers.
"shBANGE": unc
Interactive, collaborative, research project that was awarded the Springshare award recognizing a new program or service that demonstrates an innova-tive approach to academ-ic librarianship.
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
introduction secondar y primar y synthesis next stepssource: public libraries / university of warwick
Rebranding Libraries
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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“Over the last 15 years academic libraries have seen enormous changes. The nature of collections have
-sponse to new technolo-gies, and now many of these changes are precipitating a reinvention of library spaces as well.”
21st century learning space
commonscriteria
learning commons
learner-centeredpedagogy
library as“third place”
use
integration ofacademic supports
sociallearning
technology richenvironments
library as atown square
diversity offunction
increasedaccess
source: york university
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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third place
Refers to social surroundings separate from the two usual social environments of home and the workplace.
These places are “anchors” of communi-ty life that facilitate and foster broader, more creative interaction.
source: the great good place-ray oldenburg
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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James B. Hunt Jr.
i ndus t r i a l de s ign
g raph i c de s ign
mot ion med ia
f i be r s
a rch i t e c tu re
pe r fo rmance
degreecompetition
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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bookBo t
source: nc state
va r i ab l e -u se space l ea rn ing commons
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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"Experience Library" and focuses on themed spaces, high quality art work, and inspirational architecture rather than being another library in the traditional sense.
futuristicdesign
Cerritos Mil lenium
source: cerritos millennium
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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Secondar y Summar y
adaptationbarriers
communitycenters
identitycrisis
cons is tent key themes f rom secondar y research
major concept develop-ment categor ies
information technology
physical space service
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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belowaverage
competit ive analysis
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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Pr imar y Research
immersionunde r s t and u se r pe r spec t i ve
ac tua l cu s tomer behav io r
book display at live oaks-southwest chatham branch
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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hol ist ic perspectivel i ve oaks :bul ls t reetbranch
savannah, ga
(publ ic )
armstrongat lant icstateunivers i ty
savannah, ga
(academic)
l ive oaks :southwestchathambranch
savannah, ga
(publ ic )
savannahcol legeof ar tand des ign
savannah, ga
(academic)
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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Bul l Street
re sea rch cour tesyof JaKenna Mar t in
IDUS 711methods of contex tua l re sea rchw in te r 2013professo r Sa ra Jo Johnson
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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People go to the library for solutions to their life’s problems.
Research Principle
Library staffs help people with their prob-lem when they don’t know how to solve
-tion, tax form, etc. Who they need to talk to get help.
“I happen to be homeless. Now this place, this library is the only place for homeless people to go to most of the time.”
--
ent communities.”
Roberta
Unknown
a l l bu l l s t ree t conten t i s una l -te red and in o r ig ina l fo rm as p resen ted
There is a cultural clash now in this library between those who are there solely for public computers, and those who use the library traditionally.
Research Principle
“I like to get on the computers just to get away from the world, to relax.”Anonymous
Sha
The library is a safe haven, a shelter, an oasis. For everyone.
Research Principle
James Duncan
“Reading westerns take me to another world. It takes your mind off all your trouble. You can go into you own little world of peace and quiet.”
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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“Eve r y day, the re i s a [ l i ve oaks ] l i b ra r y [ the pub l i c ] can go to .”
Southwest Chatham
Sandrae McCorkle,Library Chairman-Savannah Morning News
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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embracing users
v ibrant space
use-based furni ture
f lex ib le layout
segregated tech
al ternat ive place
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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Lane Librar y
i n te r v iewed :
Ann Fu l l e r, ML IS
ass i s tan t un i ve r s i t y l i b ra r i an/head of c i rcu la t ion & i l ll ane l i b ra r ya rmst rong a t l an t i c s ta te un i ve r s i t y
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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pa r t of un i ve r s i t y ’s s t r a t eg i c p l an
s tuden t s d r i ven to l i b r a r y by f a cu l t y
seek to ba l ance au tonomy w i th suppor t
“[We’re] syncing with the professor what
“[Faculty] see the value in student’s who un-derstand ‘good’ research ultimately produce
referring to 1-hour library class coupled with required class
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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The Learning Commons will feature inTouch Interac-tive Tables, a presentation practice space, group study
-ible study spaces, computer workstations, and more!
Coming Soon
learning commons
source: armstrong atlantic state university
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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SCAD
sw i tch ing f rom be ing the use r to t ak ing a re sea rch pe r spec t i ve fo r a contex tua l “deep d i ve ”
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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how of ten do yougo to the l i b ra r y?
why do you go tothe l i b ra r y?“Access to resources, includ-ing books, computers, and librarians.”
“Class requirement.”
“Great place to meet for group projects.”
“To get away from the busy, distractions in my room. The Library gives me a chance to focus.”
once aweek
once amonth
once aquarter
once aday
once ayear
4%
34%29%
28%
4%
usage variance
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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“I would go to the library to work on my thesis EVERY DAY if parking in downtown wasn’t a COMPLETE NIGHTMARE. Even if you are lucky
-mum $1/hr, there is no SCAD lot near the library, and I usually have to in-terrupt my work to go pay the me-ter. I live appx. 3 miles South of Jen library. I would love to see a south campus library or study space. I be-lieve that would allow for more op-tions in parking and avoid frustra-tions in getting to/from.”
physical limitationson ave rage , how long doyou spend a t the l i b ra r ya t one t ime?
1-2hours
2-3hours
30 min-1 hour
0-30min
3-4hours
over 4 hours
12%
28%24%
19%
9%
9%Survey response
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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“the hours!! i know 24/7 is a lot to ask all the time, but PLEASE during mid-
“They desperately need a book drop. If you don’t have your I.D. on you or it’s after/before they open you are out of luck.”
“If students forget their ID there should be a way to look them up.”
access restr ict ions
“More distinct signage and a better VISUAL layout for book call numbers. The organization of the books works right now, but the appearance spe-
-pret than what it should and could be like.”
resourceslocat ion
Until noted otherwise, all of the subsequent respons-es are to survey question, “If there was one thing you could change about the library, what would it be?”
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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Brand Assessment
i n fo rmat ion techno logy
se r v i cephys i ca l space
“get rid of the librarians and replace them with computers”
“I would get rid of all of the books”
“waaay more artwork! some color, some textures! nothing wild, but something a little more visually exciting”
rating vs.response
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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“Something like a Barnes and Noble with coffee andawesome chairs.”
“...making the environment a familiar place that smells like mom’s homemade cookies or great coffee...”
improvement requests
feel like there are always a lot of conversations going on -
ings... I would prefer if there was a better division between group work areas and actual quiet reading areas.”
var ied work space
cafe“I would like to be able to have coffee and study atthe same time.”
team trying to work at computer stationthat has a restricting partition around it
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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“would like to have a section for basic food or drinks and temperature control”
“if I could change one thing it would be the lighting (much
“the brown leather chairs that are too deep to accommo-date a sitting posture”
trustees theaters “
with the lounge chairs. Open light is key when working for long hours.”
east side. Because it hasthe best view.”
bas ics exter ior
one of the popular areas by the
Survey responses to “If there was one thing you could change about the library, what would it be?”& “Do you have a favorite location in the library?”
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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r a t ing based on :
not impor tan timpor tan tve r y impor tan t
0
10
20
30
40
50
60 books
0
10
20
30
40
50
60 on l ineaccess
totals per rank are out of 68 respondents
pr in te r s
0
10
20
30
40
50
60
Resources
very important
important
not important
re f l ec t s va r i ance in re source use and needs
0
10
20
30
40
50
60 s tudyrooms
0
10
20
30
40
50
60 i n te r- l ib ra r yloan
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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“I don’t know what the library is actu-ally doing.”
“They could provide more awareness about the events or other things it does.”
“I’m not educated on the libraries ac-tivities.”
“The language on the website only makes sense if you’re a librarian.“
“Libraries have always been about ac-cess, with electronic information it has just become more complicated.”
awareness chal lenges
Survey response to “What is the library doing that you don’t care about?”
Alexis Linoski,Director of Technical Services and Systems
Heather Koopmans,Head of Reference
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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Customer Engagement
“We want people to do their best work.”
“[We] had been feeling like when [at the li-brary] you see the same people again and again.”
“...the staff like sitting at the circulation desk and helping people...”
l i b ra r i ans a re pass iona teabout what they do
cu l tu re sh i f t to in tegra temore ou t reach
c i rcu la t ion desk i s hea r t of the l i b ra r y fo r s ta f f
Heather Koopmans, Head of Reference
Carla-Mae Crookendale, Reference Librarian
Stephanie Raines, Head of Outreach
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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“I was doing a paper on an unconvention-al topic on 2 separate occasions and on both, they worked with me for 30 minutes
that they were dedicated to helping me was awesome.”
“Each time I need their help, they seem to be bothered. When I go up to the counter
the computers are extremely slow and I sometimes am in a hurry--they will refuse to look up a call number, even though they are sitting there doing nothing else but brows-ing facebook, tumblr or twitter.”
positive negative
ser vice evaluation
Survey responses to “Please describe a particular experience you’ve had with a librarian.”
survey results rating
had a positive average
in relations to attributes service was only category with an off-brand rating
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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“well, it’s a library”
Survey response to “If there was one thing you could change about the library, what would it be?”
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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project wall with data collected throughout research
pr imar y research data ref lected sec-ondar y research
Primar y Summar y
community was added to concept development cate-gor ies
information technology physical space service community
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
introduction secondar y primar y synthesis next steps
d ivergent-convergent
d i s cove r deve lop de l i ve rde f i ne
secondary and pri-
mary research to un-
derstand the current
state of the library
synthesize collected
data into insights and
opportunities to guide
concept development
generate ideas for
immediate and future
brand attributes
-
-
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
introduction secondar y primar y synthesis next steps
what brand does to actively interest acustomer
user experience with the brand service
what a brand does after users engageexperience that ideally creates a repeat customer
ex: the library running a marketingcampaign to inform users to new books
ex: users searching for a library book
ex: the library following up with user asking for a review of the book the user checked-out
a t t r a c t
engageex tend
ser vice modela t t r a c t
engage
ex tend
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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Insights
data was transferred from research wall to matrix
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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attractignorance of re -sou rce s
seconda r y cho i ce fo r i n fo rma t ion
need in conver t-ing in format ion to knowledge
compute r s a re u sed i n t andem to phy s i ca l s ea rch
unc l ea r i n fo rma-t i on i den t i f i c a t i on
l i b ra r y i s more than i n fo rma t ion
need fo r succe s s -fu l e xpe r i ence
engage extend
information
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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d i s cou rag ing f i r s t con tac t
technology can a f fec t co l labora-t ion
need up- to-da te t e chno logy
techno logy mus t be i n tu i t i v e
techno logy p rob-l ems a re magn i -f i ed
be ahead of t e ch-no logy cu r ve
technology
attract engage extend
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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i ndoor-ou tdoordynam ic
des i re fo r con t i n -uous va r i e t y of a r t and des ign d i s -p l ay
need fo r dynamic space
unwe l come en t r y a cce s s
l a you t d i c t a t e s wo rk space e xpe r i -ence
need fo r adap t-ab i l i t y
e xpec ta t i on of pe r sona l a tmo-sphe re
inadaqua te way-f i nd ing
per sona l con-nec t ion to space c rea tes loya l ty
physical space
attract engage extend
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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need con tempo-ra r y re l e vance
use r de s i re fo r t h i rd p l a ce
l ook fo r more than in format ion
expec t more than i n fo rma t ion
l i b ra r i an s wan t i n -t e rac t i on
m i spe rcep t i on of l i b r a r i an ’s ro l e
canno t c l ea r l y i den t i f y s e r v i ce p rov ide r s
m i sa l i gned se r v i ce pe rcep t i on
l a ck of s e r v i ce t r u s t
need fo r ho l i s t i c exper ience
f a cu l t y d i s connec t
l a c k f a c i l i t a t i on of c ro s s engagemen t
ser vice
attract engage extend
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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pa r tne r sh ip s add va lue
ine f f e c t i ve ou t-reach
seek commun i t y engagemen t
i nadequa te com-mun i ca t i on
impor tance of exchange be-tween user s
need to see and be seen
wan t ab i l i t y to so -c i a l i z e
f ac i l i t a t i on of connec t i ons
one expe r i ence i n f l uences ano the r
can s t re t ch p r ima-r y e xpe r i ence
community
attract engage extend
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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Oppor tunit ies
i n s i gh t > oppor tun i t y
add re s s mu l t i p l e i n s i gh t s
can be re l e van t toseve ra l c a tego r i e s
may connec t to a l l t h ree se r v i ce mode l s t ages
goat sketch: professor Owen Foster, industrial design chair
mountain top
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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i n fo rm use r to re -sou rce s
f ac i l i t a t e l ea rn -i ng tha t conve r t s i n fo rma t ion to know ledge
ac t i ve l y encou r-age u se r s
ensu re f ee l i ng of u se r g ra t i f i c a t i on
i n fo rmat ion c ross connect ion
information
attract engage extend
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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es t ab l i sh a more i n v i t i ng ga teway
soc ia l ne twork fo r co l l abora t ion
eva lua te t e ch a s -se t s to fo rmu la te ac t i on p l an
eva lua te and re -l a t e to cu r ren t t rends
soc ia l ne twork fo r co l l abora t ion
technology
attract engage extend
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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es t ab l i sh v i sua l i den t i t y of l i b r a r y
e s t ab l i sh i n v i t i ng spaces
improve phy s i ca l a c ce s s
spaces to re f l ec t use r
i n c rea sed i n t e r i o r ea se of a cce s s
sepa ra te i ndepen-den t spaces
physical space
attract engage extend
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
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s tay ahead of change
imp lemen t pa ra -d igm sh i f t
d i ve r s i f y spaces
a l i gn cu s tomer se r v i ce pe rcep t i on
imp lemen t p roac -t i ve r a the r t han reac t i ve se r v i ce
ensu re ho l i s t i c e x -pe r i ence
fo s te r c ro s s en-gagemen t
succe s s fu l l y en-gage f a cu l t y
ser vice
attract engage extend
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
introduction secondar y primar y synthesis next steps
f o rge pa r tne r sh ip s i n t e rna l l y
seek e x te rna l pa r tne r sh ip s
ou t reach commu-n i ca t i ons
c rea te connec-t ions between user g roups
con t i nue e xpe r i -ence th rough ou t-reach
community
attract engage extend
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
introduction secondar y primar y synthesis next steps
Attr ibute Matrix
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
introduction secondar y primar y synthesis next steps
at largeIt is important to note
that while some of the op--
cepts address SCAD’s partic-ular needs, there are many insights and opportunities that translate to the libraryat large regardless of loca-tion and subject.
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
introduction secondar y primar y synthesis next steps
d ivergent-convergentre s t of the p ro jec t
discover develop deliverdefine
secondary and pri-
mary research to un-
derstand the current
state of the library
synthesize collected
data into insights and
opportunities to guide
concept development
generate ideas for
immediate and future
brand attributes
solution recommen-
dations with compre-
hensive project report
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
introduction secondar y primar y synthesis next steps
Next Steps
eva lua te concep t s a cco rd ing to b rand a t t r i bu te s
add re s s immed ia te and sho r t- t e rms so lu t i ons
re f l e c t SCAD 2020 des ign p l an
f i na l re commenda t ions
develop & deliver
SCAD | “Transforming the Library” SDES 791 / 490 | Spring 2013
thankyou.