Saying Stuff is Dead is Dead

Saying Stuff is Dead is DEAD!

Four Dead Questions

• What is the problem of saying stuff is dead?

• Why do people say stuff is dead?

• Why do we believe stuff is dead?

• How do we stop people saying SEO is dead?

Bauer and Ijames.carson@bauermedia.co.uk

@mrjamescarson

facebook.com/jacarson

uk.linkedin.com/in/jacarson85

www.jamescarson.co.uk/socialsearch

Always up for linkage!

Marketing is DieingAnd, it could be dragging you and your business down with it.

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Email is Dieing?

Total 1.4

billion users

Some Stats

Source: Email Marketing Reports.com http://bit.ly/15yFu

Source: Radacati Group http://bit.ly/x7k832

Average US Office Worker

Total 3.1 billion

accounts

Please kill me

(or email)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Email vs. Social Networking

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Social NetworkingSocial Networking

Internet Users Who Do Activity

Source: Pew http://searchengineland.com/top-internet-activities-search-email-once-again-88964

Daily Usage

Social Networking vs. Email

We don’t think that a modern

messaging system is going to be

email*

*Possibly the most overhyped quote in Internet marketing history.

Facebook is Dead

http://mashable.com/2011/10/12/google-engineer-rant-google-plus/

What About SEO?

c.£500m

Internet Users Who Do Activity

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Social Networking

Search

Further idiocy:http://www.searchengineguide.com/stoney-degeyter/seo-is-dead.phphttp://www.clickz.com/clickz/column/1691370/seo-is-dead-long-live-er-other-seohttp://www.seorefugee.com/seoblog/2007/03/30/seo-is-dead/http://www.seotoday.com/browse.php/category/articles/id/504/index.phphttp://www.emergence-media.com/2007/05/seo-is-dead-where-is-your-audience-searching/http://www.webpronews.com/insiderreports/2004/02/03/is-organic-seo-deadhttp://www.nicholasroussos.com/general/seo-is-dead/http://www.copyblogger.com/seo-copywriting-is-dead/http://www.seroundtable.com/archives/003706.htmlhttp://calacanis.com/2007/02/07/why-people-hate-seo-and-why-smo-is-bulls-t/

SEO is Dead!

Holy Shit!

http://pandalized.com/http://mashable.com/2011/03/02/mahalo-lays-off-10-of-staff/

Social Shares + Rel=“author”

Why Do People Keep Saying Stuff is Dead?

Outbreaks of what the computer scientist John Seely Brown calls "endism" have been rife in discussions about communications technology since the time of Plato, who opined that writing would destroy memory. In the 20th century, it was widely trumpeted that television would be the death of, first, radio and, later, movies.

http://www.guardian.co.uk/commentisfree/2011/nov/27/john-naughton-mark-zuckerberg-email

#1 Endism

Source: RIAA accessed at: http://bit.ly/xsY3FL

Hardware ≠ Software

Established Media Continues to Expand

#2: Dead Stuff Sells Magazines

http://www.dailymail.co.uk/sciencetech/article-1329979/Facebook-email-Mark-Zuckerberg-launches-Google-Gmail-killer.html

http://www.pcmag.com/article2/0,2817,2397829,00.asp

http://www.slate.com/articles/technology/technology/2011/11/google_had_a_chance_to_compete_with_facebook_not_anymore_.html

http://www.bbc.co.uk/news/magazine-15829333

http://www.forbes.com/sites/insertcoin/2011/08/15/a-eulogy-for-google-plus/

http://calacanis.com/2007/02/07/why-people-hate-seo-and-why-smo-is-bulls-t/

http://econsultancy.com/uk/blog/6769-seo-is-dead-again

http://www.guardian.co.uk/lifeandstyle/lostinshowbiz/2010/jul/08/prince-internet-dead-itunes

http://www.bureau24.net/2011/07/13/is-facebook-dead-the-launch-of-google-plus/

http://paidcontent.org/article/419-seo-is-dead-and-the-new-king-is-smo/

Do People Accept that Stuff is Dead?

#1: Statistics Make it Easy

There are three kinds of lies: lies, damned lies, and statistics.

Dumb Stats

NEVER base decisions on % growth rates on their own

Pinterest grew 4000% in 2011 – we absolutely need to have a strategy!

#2: Positioning

More! http://unbounce.com/noob-guide-to-online-marketing-infographic/

#3: It’s what thought leaders say!

The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.

“Markets are conversations”

“Everything’s easier with fans”

Let’s Use Some Damn Lies…

UK's online con-susmers

Read Blogs Contribute to Forums Comment on Blogs Active Bloggers0%

100%100.0%

8.8%6.5%

3.7% 2.8%

IPA Sponsored research published in January 2009

Media Passive

Faris Yacob I believe that children are the future http://www.box.com/shared/qus47kip7x

Interruptive Ads are Dead?

Good ideas make good advertising

Guess the keyword…

“car insurance”“loans”“mortgages”“credit cards”

You’re So Money Supermarket

money supermarket car insurance moneysupermarket loans credit cards mortgages0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

Do We Stop People Saying SEO is Dead?

Get siloed and you are dead

#1 Avoid Siloes

WTF is SEO?!

Inbound Departments

Outreach

Design/Development

Analytics

Content

Outreach

Design/Development

http://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/

Inbound Dependencies

Outreach

Design/Development

Analytics

Content

Outreach

articles, product pages, infographics, video

email, social media, link building, PR

Design/Developmentsite architecture, CMS, UX design

site analytics, consumer research, keyword analysis, competitor

research

Inbound Contributors

Outreach

Design/Development

Analytics

Content

Outreach

articles, product pages, infographics, video

email, social media, link building, PR

Design/Developmentsite architecture, CMS, UX design

site analytics, consumer research, keyword analysis, competitor

research

journalists, writers, video editors, designers, marketers (or just

anyone!)

sales, marketers, PR, brand managers, social media execs, link

builders

developers, designers

analysts, marketing research

#2 Cover Your Bases

Content

Outreach

DesignDevelopment

Analytics

Bad Times

Content

Outreach

Design/Development

Bad Times

Content

Outreach Design/Development

#3 Don’t Fragment

EmailSEO

Social

Technology Often Complements Rather than Kills

#4 Prioritise Properly

Where is your audience?

#5 Unify Your Data

http://www.jamescarson.co.uk/socialsearch/2011/11/08/data-driving-integrated-marketing-departments/

Some Smart Companies

#6 Don’t trust statistics without context…

#7 I have an agenda too

SEO is NOT DEAD

Neither is:Google + TVFacebook Product marketingTwitter Interruption Email AppsPPC MusicPrint media The Internet

Now start integrating

This Talk is Deadjames.carson@bauermedia.co.uk

@mrjamescarson

facebook.com/jacarson

uk.linkedin.com/in/jacarson85

www.jamescarson.co.uk/socialsearch

Always up for linkage!

Saying Stuff is Dead is Dead

Technology

Transcript of Saying Stuff is Dead is Dead

Show How To Do Stuff, Quick And Dead Easy

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