Sax Appeal11th February 2011

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Methodology

Monitor 35 billion websites.

Volume weighted towards Sax Appeal.

Mentions were categorised across 24 variables.

The total number of online mentions on the 10th February 2011 for Sax Appeal was

495

This means Sax Appeal was mentioned on average

45times an hour during the sale of Sax Appeal in South Africa.

This amounted to a total reach of

2 746 195times an hour during the sale of Sax Appeal in South Africa.

Which equates to approximately

R621 606of free online advertising. This is the amount Sax Appeal earned media on the 10th February 2011 just through their online conversation. A leading mobile manufacturer earned on average R 44 425 a day.

HOW?

8.6% of the conversation generated by Sax Appeal on the day was from an influential source (1000 or more followers). Credible conversation has the ability to increase the impact and reach of the event online.

How was thisbroken down…

Consumers dominated the online conversation contributing to

98%of the total conversation.

In moredetail…

The graph shows the media sources for Sax Appeal’s online conversation.

Consumers drove almost all the conversation around the event.

But whatexactly arethey saying?

30.5% of the total conversation made use of the #saxappeal.

Interestingly,

88% of the total conversation was from Twitter. This shows the importance of a well established Twitter account to drive conversation.

Did the online

conversation really

benefit charity?

3.4% of the total conversation centered around Sax Appeal being for charity.

The total conversation was directed to the following platforms.

So who are the main authors?

Summary

Consumers/individuals drove 98% of conversation about Sax Appeal

and proves how influential individuals can be.

Twitter was the most dominant platform to speak about Sax Appeal

and therefore is a powerful medium to create hype for the day.

Many users saw Sax Appeal as a fun day for students with little

thought given to its objective of charity.

BrandsEye is an online reputation management service which focuses on real-time monitoring and managing of corporate reputations in the digital space.

For More Information:

Contact Tim Shier on 021 462 7353

Email the Team on contact@brandseye.com

Contact us on Twitter @brandseye

Or go to our website: www.brandseye.com