© 2012 World Tea Expo

Savoring – and Saving – China’s Artisan Teas

Jean Alberti

Founder

Wild & Bare Co.

www.wildandbare.com

jalberti@wildandbare.co

m

© 2012 World Tea Expo

Generic vs. Artisan Tea Tea is seldom marketed based on origin

© 2012 World Tea Expo

The Lipton Formula Commercial teas are blended for taste, not purity

© 2012 World Tea Expo

Artisan Tea Can tea have terroir?

© 2012 World Tea Expo

The Tea Tradition For millennium, tea was harvested by hand

© 2012 World Tea Expo

The Modern Tea Business Ancient traditions are being replaced by

industrialization

© 2012 World Tea Expo

Tea Meets Temptation Demand for artisan tea now outstrips supply

© 2012 World Tea Expo

Soil Secrets The earth’s moisture helps shape a tea’s character

© 2012 World Tea Expo

Different Soils, Different Teas Some soil colors are superior to others

© 2012 World Tea Expo

Vintage Tea Every so often, climactic factors combine to create a

peak vintage

© 2012 World Tea Expo

Six Environmental Factors Location, moisture level, climate, altitude, latitude and

terroir

© 2012 World Tea Expo

China’s Wild West Home of the world’s largest and oldest tea trees

© 2012 World Tea Expo

Time That Refines The only tea that gets better with age

© 2012 World Tea Expo

The Most Elusive Tea Yellow tea is among the rarest of teas, a leaf of legend

© 2012 World Tea Expo

A Fading Art Traditional techniques for preparing yellow tea are

rapidly disappearing

© 2012 World Tea Expo

Tea Buyer Beware Few consumers have the training to differentiate the true

from the fake

© 2012 World Tea Expo

Thank you for attending Savoring – and Saving – China’s Artisan Teas

This Power Point is the intellectual property of the presenter and copyrighted by World Tea Expo. Permission to print or disseminate all or part of this presentation is granted provided that the copies are not made or distributed for commercial advantage and that the title and authors of the presentation appear on the printouts. To copy or disseminate otherwise, or to republish in any

form, requires written permission from the authors and World Tea Expo.

Jean Alberti Founder

Wild & Bare Co.

www.wildandbare.com

jalberti@wildandbare.co

m