Rise Above the Noise …  

Digital Postcards

Sales  Enablement    -­‐  The  3  Foot  Conversa5on    -­‐  Prepare  …  to  act  

Sales  Engagement    -­‐  The  Distant  Conversa5on    -­‐  Act  /  Engage  /  Follow  up  

Why?

Less Face to Face. More Virtual

Too Much

Why?

Mass Promotion

Personalization

Websites  Partnerships  

Content  Marke5ng  Events  

Automa5on  

Personal

Faceless Truly  Personal,  Human,  Authen3c  Content  “handed”  to  me  Well  packaged,  elegant,  with  context,  CTA    

Personalized,  but  s3ll  impersonal  Content  “thrown”    at  me  

3  links,  2  pdfs  …  hope  you  “get  it”  

Less is More Intro  …    

 

2  Items    

1  CTA    

White  space    

Personal Microsite solution

What

Different Than … 1 to All Personal / Business Corporate / Product / Campaign

For  Everyone  LinkedIn  /  Signature  

Sales  Campaign    -­‐  Persona,  Story  

Pre    Post-­‐Event  

One  to  One    -­‐  Named  Prospect  /  Lead    -­‐  Outreach  /  Sales  Follow  up  

1 to All / Few / One

Brochures  

Videos  

Slides  

Demo’s  

Message + Content + Context

Brochures  

Case  Studies  

Slides  

Demo’s  

One Track-able Link. Mobile Enable

Brochures  

Case  Studies  

Slides  

Demo’s  

One Track-able Link. Mobile Enable

Personal  Mul5media  

without Shooting Video “Video”!

Live  Video    Webcam  /  Smartphone  

Voice  to  Video  -­‐  Over  Image  Sequence  

Options

Voice  over  Single  Image  

Digital Postcards Pre & Post!Events!

INVITE & ENGAGE! SHARE NEWS!

- INTERNAL ! - WITH CUSTOMERS!

Say Thank You & ENGAGE!

Digital Postcards Sales Outreach!

Send Postcard!

Get Meetings!!

Un-Stick Deals!

Mul3ple  Ignored  Emails  and  Voicemails  

Get Noticed!! Get Meetings!!

How To:

inspire.savogroup.com  Access.

savo1234  Username  =  Your  email  Password  =  savo1234  

View Postcards:

Manage  Your  Account  

Postcard  Specific  Op5ons  

Postcard Header / Title:

2nd  Logo  –  Right  Jus5fied  

Postcard Content:

1.  Introduc5on  

2.  Content  About  Their  Issue  

 3.  Content  About  You  /  Sol.  

4.  Call  To  Ac5on  

Postcard Content:

Postcard Introduction: Introduc5on  

1  –  Hello  Mike  /  Mary  ____  and  others  @  _____.  (  My  name  is  ____  from  ____.  )    -­‐  Referred  to  you  by  _____  /  Personal  connec3on  

 2.  Their  Issue  /  Agenda:        I  wanted  to  share  info  about  our  …      -­‐  You  know  how  ….  /  Have  you  ever  ….  /    If  you  are  ….    -­‐  Struggling  with    …    [Business  Problem]  -­‐  Trying  to  …    [Goal  –  Objec3ve]    3.  What  you  have  for  them…    Give  Context  >  Sell    -­‐  So  …  I  though  you  have  interest  in…        -­‐  Tab  2  /  Ar3cle  …  because      -­‐  And  …  stuff  about  you…    a  new  way  to  _______.  Solu5on  XYZ                -­‐  BTW  -­‐  …  my  name  is  ____  _____,  from  ___.        4.  Call  to  Ac5on    -­‐  If  you  find  this  compelling  …  I  invite  a  conversa5on  (verbally)  

Add / Edit Content

   

Compelling  &  Learn  More  ü  Solu3on  videos    

&  support  content  

ü  Customer  Stories  

ü  SAVO  Resources  

Call  to  Ac5on:  ü  Schedule  a  call  

ü  Contact  Me  ü  Register  for    

ü  Other  

 

Edit  Tabs  

Add   Delete  Edit  

Add  voice  /  sound  

Below  this  buion  

Your Postcard:

ADD VOICE

SEND

Send. Track. Know. - Take Action

Send. Track. Know. - Take Action

Track-able Elegant Delivery Notification / Trends

Example

Personal Outreach Example

Start with Base Personal Postcard

Un-Stick Deals!

Mul3ple  Ignored  Emails  and  Voicemails  

46  

Introductions Personal! - Virtual!

48  

Get Started

Inspire.savogroup.com  

Access

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