Post on 27-Sep-2020
SAVE EMPLOYEE
COMMUNICATIONS
THE PROFILE OF THE 21st-CENTURYINTERNAL COMMUNICATOR
SHEL HOLTZ@shelholtz
EMPLOYEE COMMUNICATIONS IS UNDER THREAT
“Internal communications as a narrowly defined function and approach is dead.”
Lucy AdamsFormer HR and
Internal Comms DirectorBBC
“Maybe it’s time to let go of internal and employeeas modifiers of communications to employees and designate the umbrella term of communications.”
Gerard CorbettChair/CEO, Redphlag LLC
Former President, PRSA
COMMUNICATION
BEHAVIORS AND
CHALLENGES
HOW PEOPLE GET THEIR NEWS TODAY
THE RISE OF MESSAGING
SLACK YAMMER HIPCHAT
THE STATE OF TRUST
WHAT MATTERS TO WHOM?
ABOUT EMPLOYEE PREFERENCES…
WE LAG BEHIND WHEN IT COMES TO…DATATECHNOLOGY
“Messengers are the new browsers and bots are
the new websites”
AS FOR EMPLOYEE ENGAGEMENT…
ENGAGED NOT ENGAGEDACTIVELY
DISENGAGED
Today’s solutions: Programs, not culture
14%11%
18%
23%
34%
Engagement Response
Wellness Programs
Training/Development
Recognition Programs
Flex-time
Incentive/Reward Programs
STRATEGICNARRATIVE
ENABLINGMANAGERS
EMPLOYEEVOICE
INTEGRITY
SAVINGEMPLOYEE COMMUNICATIONS
A MODEL FOR EMPLOYEE COMMUNICATIONS
WHAT WE REPORT
WHAT WE REPORT:
COMMUNICATE FOR ENGAGEMENT
WHAT WE REPORT:
SHAPE THE COMPANY NARRATIVE
WHAT WE REPORT:
WHAT THE DATA TELLS US
“While the blog comments were positive overall, the software identified agitation among employees who responded to a post by the company in June announcing it would pay double the employee-referral bonus if an employee referred a minority job candidate or a veteran and that person was hired. Some who posted comments wondered if this was reverse discrimination or if Intel was breaking the law…While the employees were clear in what they were saying, the company used the sentiment-analysis software to drill deeper into what other motivations might lie behind their comments. What the software revealed…was that ultimately people were expressing frustration and fear based on a misunderstanding—a wrong impression that their own jobs were at risk…What the software also showed Intel…was that the company needed to better communicate with employees going forward.”
-- The Wall Street Journal
CUSTOMER JOURNEY• Awareness• Need recognition• Information search• Consideration• Evaluation of alternatives• Purchase• Post-purchase
engagement• Repeat customer• Ambassador
EMPLOYEE JOURNEY• Awareness• Recruiting process• On-boarding• First year• Evaluations• Opportunities to use and learn skills• Culture/values fit• Recognition• Years 2-8• Retirement or Departure• Post-Employment Ambassador
WHAT WE REPORT:
WHAT’S RELEVANT (to the EX)
WHAT WE REPORT:
WHAT’S RELEVANT (to the employee’s job)
•Hub and spoke • Corporate• Business units and operational entities
•Business “zones”• Performance• Acceleration• Support
HOW WE REPORT
HOW WE REPORT:
MOBILE, MOBILE, MOBILE
HOW WE REPORT:
VIDEO, VISUALS, DATA VISUALIZATION
A VIDEO EXAMPLE
HOW WE REPORT:
NEW TECHNOLOGIES
HOW WE REPORT:
THROUGH COLLABORATION NETWORKS
HOW WE REPORT:
THROUGH INTERNAL INFLUENCERS• Pan-European company with a staff of 1,200• 5-member leadership team vs. 5 top influencers• Three degrees of separation
• 1st Degree Leadership 21, top influencers 104
• 2nd DegreeLeadership 100, top influencers 300
• 3rd DegreeLeadership 250, top influencers 450
FACILITATINGEMPLOYEE-TO-EMPLOYEE
COMMUNICATION
WHAT ISEMPLOYEECOMMUNICATION?
Communicatingto Employees
FacilitatingEmployee-toEmployeeCommunication
MESSAGEMISSIONCONTROL
EMPLOYEE-TO-EMPLOYEE COMMUNICATIONS:
DEDICATE STAFF & MODREATE COMMUNITIES
EMPLOYEE-TO-EMPLOYEE COMMUNICATION:
EMPLOYEE-GENERATED CONTENT
FACILITATINGEMPLOYEE-TO-CUSTOMER
COMMUNICATION
EMPLOYEE-TO-CUSTOMER COMMUNICATION:
SHAREABLE CONTENT
EMPLOYEE-TO-CUSTOMER COMMUNICATION:
EMPLOYEE ADVOCACY PROGRAMS
VP/Director/Manager ofEmployee Communications and…
• Culture• Engagement• Employee Experience
SELLING YOUR PLAN TO THIS GUY
• Know what keeps him up at night
• Tie to employee engagement
• Tie to productivity• Provide KPIs
SHEL HOLTZwww.holtz.com@shelholtzshel@holtz.com415.881.7435