Post on 20-Aug-2015
© 2013 SAP AG. All rights reserved. 2 Internal
Agenda
The Predictive Analytics Landscape
Predictive Analytics with SAP HANA
SAP Predictive Analysis
Customers Benefit from Predictive Analytics
Q&A
© 2013 SAP AG. All rights reserved. 3 Internal
Agenda
The Predictive Analytics Landscape
Predictive Analytics with SAP HANA
SAP Predictive Analysis
Customers Benefit from Predictive Analytics
Q&A
© 2013 SAP AG. All rights reserved. 4 Internal
Zero Latency
Reduce processing time
CIO strategy
Business needs
Typical Business SLAs 106 105 104 103 100 10 1 0 Seconds
mail express fax e-mail Document transfer
Algorithmic trading 100 ms 20 ms
Served the
same day
1 day
Call center inquiries 8 hr 10 sec
Supply chain updates 1 day 15 min
Phone activation 3 days 1 min
1 week 0.5 hour Refresh data warehouse
Track financial position 1 day 5 min
Airline operations 20 min 30 sec
Trade settlement 5 days 2 hrs.
Build-to-order PC 4 weeks
Everything is accelerating
Real-time is standard for the digital economy
© 2013 SAP AG. All rights reserved. 6 Internal
Big data matters Transformational business value from data
Drive Better
Profit Margins
New
Strategies and
Business Models
Operational
Efficiencies
Business
Value
Velocity
Volume Variety
Mobile
CRM Data
Planning
Opportunities Transactions
Customer
Sales Order
Things
Instant Messages
Demand
Inventory
© 2013 SAP AG. All rights reserved. 7 Internal
Move from reporting to proactive decision
Sense & Respond Predict & Act
Raw
Data
Cleaned
Data
Standard
Reports
Ad Hoc
Reports &
OLAP
Generic
Predictive
Analytics
Predictive
Modeling
Optimization
What happened?
Why did it happen?
What will happen?
What is the best that
could happen?
Com
petitive A
dvanta
ge
Analytics Maturity
The key is unlocking data to move decision making from sense & respond to predict & act
© 2013 SAP AG. All rights reserved. 8 Internal
SAP’s Predictive Analytics Strategy
Real-time in-memory predictive and
next generation visualization and modeling
Empower the Business
Extend the Business
Intelligence competency to
Advanced Analytics
Embed Predictive into Apps
and BI environments
Lend expertise
In-memory processing
No data latencies
Big Data ready
In Context
Relevant to your business
Within the context of your
Industry and LOB scenario
Partner and customer apps
In-time Actionable
Insights
© 2013 SAP AG. All rights reserved. 9 Internal
Forrester Wave: Big Data Predictive Analytics
• SAP is a leader in the
2013 Forrester Big Data
Predictive Analytics wave
• SAP went from not
appearing on the wave to
leader within one year
• SAP’s in-memory
predictive analytics
approach is unparalleled
and unique among
vendors
• SAP’s vision and roadmap
for predictive analytics is
well-received by analysts
© 2013 SAP AG. All rights reserved. 10 Internal
Agenda
The Predictive Analytics Landscape
Predictive Analytics with SAP HANA
SAP Predictive Analysis
Customers Benefit from Predictive Analytics
Q&A
© 2013 SAP AG. All rights reserved. 11 Internal
Predictive Analytics with SAP HANA Transforming the Future with Insight Today
Unleash the value of Big Data
through the power of SAP HANA
• Employ in-database predictive algorithms
• Access 3,500+ open-source algorithms
via R integration for SAP HANA
Intuitively design and visualize
complex predictive models
• SAP Predictive Analysis software
Bring predictive insight to everyone
in the business
• Embed within business applications
• Extend into BI and reports
• Insight into events instantly delivered to
dashboards, alerts, and mobile devices
© 2013 SAP AG. All rights reserved. 12 Internal
SAP HANA In-Memory Predictive Analytics
Predictive Analysis Library (PAL)
Native predictive algorithms
In-database processing for powerful and fast results
Quicker implementations
Support for clustering, classification, association, time series etc…
R Integration for SAP HANA
Enables the use of the R open source environment (> 3,500 packages) in the context of the HANA in-memory database
R integration enabled via high performing parallelized connection
R script is embedded within SAP HANA SQL Script
Combine the depth and power of in-memory analytics within SAP HANA with the
breadth of R to support a variety of advanced analytic and predictive scenarios
© 2013 SAP AG. All rights reserved. 13 Internal
Agenda
The Predictive Analytics Landscape
Predictive Analytics with SAP HANA
SAP Predictive Analysis
Customers Benefit from Predictive Analytics
Q&A
© 2013 SAP AG. All rights reserved. 14 Internal
SAP Predictive Analysis is…
A complete data discovery, visualization, and predictive analytics solution designed to
extend your current analytics capability and skillset.
SAP Predictive Analysis
Data Discovery Rich Visualizations Predictive Analytics
© 2013 SAP AG. All rights reserved. 15 Internal
Data Discovery, Predictive, and Visual Suite for Big Data
StreamWork
Explorer
Mobile
Dataset
Information Space
Visualizations
Exploration Views
Explorer
SQL HANA UNV
Lumira Predictive Analysis
© 2013 SAP AG. All rights reserved. 16 Internal
User powered, IT approved
SAP Predictive Analytics – Real Business Value
Faster Transforming Easier
• Real-time answers
• Access to disparate
enterprise data
• Allows discovery to
prediction to results in
minutes
• Intuitive business design
• Designed for more users
for answering more
questions with less effort
• Same experience and
interface as other BOBJ
products
• Enables deep insight to
immediate action
• Proactive and forward-
looking visibility into the
business
• Allows for greater
competitive advantage
© 2013 SAP AG. All rights reserved. 17 Internal
100101 011010 100101
3 Simple Steps to SAP Predictive Analytics
1 Load Your Data
From Any Source
2 Discover, Enrich, &
Visualize Results
3 Apply Predictive
Models & Publish
© 2013 SAP AG. All rights reserved. 18 Internal
To extend your analytics capabilities
Optimized for real time and
big data
Easy to use with a short
learning curve
Designed for business users data scientists
© 2013 SAP AG. All rights reserved. 19 Internal
Agenda
The Predictive Analytics Landscape
Predictive Analytics with SAP HANA
SAP Predictive Analysis
Customers Benefit from Predictive Analytics
Q&A
© 2013 SAP AG. All rights reserved. 20 Internal
Some Predictive Use Cases by Industry
Customer churn, network
optimization, cross/up selling,
customer retention, network fraud
detection
Credit risk management, anti-
money laundering, fraudulent card
usage detection
Forecasting, inventory planning,
cross/up selling, customer
segmentation, market basket
analysis
Logistics optimization, fraud
prevention
Health management, fraud
prevention
Customer profitability, fraudulent
claims detection and prevention
Demand forecasting, service parts
optimization, production
maintenance
Price optimization, assortment
planning, forecasting
Predictive asset maintenance,
market and credit risks Utilities
Healthcare
Public Sector
Telecommunications
Banking/Finance
Insurance
Manufacturing/Wholesale
Automotive
Retail
Leverage your Big data
for real-time Predictive
Analysis and modeling
1
Customers
Make Customer Centricity your
biggest advantage
Better segment customers for
growth campaigns
Target customer with real-time
personalized promotions
Analyze and understand
customer sentiments to serve
them better Get 360° Insight into Your
Customer
SAP BusinessObjects BI Suite on HANA
SAP Predictive Analysis
Reduce fraud by
750M€ over 3
years
Increase
profitability
New fraudulent
behaviors
Insurances Fraud Management
Increase
production by 1
Billion $ per year
Reduce
production costs
Decrease
maintenance
costs
Explorations Increase productivity