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Mobile + Inbound

@santiagojara

@santiagojara

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May 30, 1999

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The world is changingThe world has changed

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Google Ad Revenue > US Print Industry

{Business Insider}

Apple: iPads in 24 months >

Macs in 24 years

2 million x storage of Apollo

Project = iPhone5

# of smartphones sold > babies

born

Amazon revenue > 50% of world’s

GDPs

2012: $16.5b music industry, $13.6b iTunes

@santiagojara

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@santiagojara

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@santiagojara

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@santiagojara

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And then along came tablets...

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@santiagojara

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@santiagojara

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1990 1999 2000 2008

World Wide Web

Shift from Print to

Web

iTunes App Store

500,000 websites

2010

500,000 apps

Shift from Web to Mobile

2011

The Timeline

@santiagojara

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Time Spent in Web vs. Apps[minutes per day]

The Shift

Source: comSCORE & Flurry Analytics

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The Reality

In 1999, 38 million peoplehad broadband internet.

Today, over 1.2 billion haveit on their mobile phone.

@santiagojara

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@santiagojara

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$160B - $37BMobile > Utilities

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"2012 was a big year for us. We made the big transition where now there are more people using Facebook on mobile everyday than on desktop."

~ Mark Zuckerberg, CEO Facebook

@santiagojara

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97%

The Problem

@santiagojara

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Consumers Arrive

The Golden Moment

Brands Catch-up

@santiagojara

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We are now in mobile’s

‘Golden Moment’

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Adaptability

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Mobile Apps & Mobile Sites 1

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Finders Keepers

How to Pick a Mobile Vendor

Fun: Imagine the Possibilities

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Tourism Mobile Funnel

Loyalty

Advocacy

Consideration

Conversion

Awareness

Mobile site first touch

Mobile site education

Mobile site purchase

Mobile app browsingIn-location

Mobile app engagement

40% have turned to a competitor after a

bad mobile experience.

@santiagojara

Mobile Site Mobile App

‣ Primary Use: Information

‣ Native calls-to-action (except maps)

‣ Cross-platform

‣ Responsive is best

‣ Intuitive navigation & layout

‣ Primary Use: Repeated Engagement

‣ Deep native calls-to-action

‣ Local Caching (offline access)

‣ Active Communication (Push Notifications)

‣ Save Favorites w/o login

‣ User Personalization

@santiagojara

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App Expertise

Baked-In Social Sharing

Buy from a partner, not a

vendor

Push Notifications

Real-time, integrated CMS

App Launch Expertise

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In-App Purchases73%

@santiagojara

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@santiagojara

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Adaptability

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Mobile + InboundQ & A

@santiagojara

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To: 50500 Text: santiago

ENTER TO WIN

Three (3) free, 1-hour

mobile strategy sessions

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Thank You.

@santiagojara