Post on 29-May-2018
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Relationship between auto component supplier and their customers
In the partial fulfillment of requirement for the degree of
Masters in Business Administration
(2009-11)
Submitted to: Submitted by:
Mr. Suman Bhagat Sandeep Rai
CHIEF GENERAL MANAGER
PERSONNAL DEPARTMENT
MAJESTIC AUTO LTD
RIMT-INSTITUTE OF MANAGEMENT AND COMPUTER TECHNOLOGY, MANDI
GOBINDGARH
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ACKNOWLEDGEMENT
This report has been made possible through the direct and indirect cooperation appreciation and
gratitude.
First of all with the limitless humility, I would like to thank god for bestowing me with favorable
circumstances and keeping me in high spirits.
A feeling of elation insists me on expressing my heartiest gratitude to my head of the department
for his enlightened, sagacious, inspiring, guidance, keen supervision, persistent encouragement,
invaluable suggestions, and constructive criticism during the completion of the project.
I am highly privileged to thank Mr Suman Bhagat , chief general manger,and Mr Harish
Malhotra vice president(marketing) of MAJESTIC AUTO LTD ,directly and indirectly related
and the respondents for being cooperative and sparing a few moments from their busy schedule,
without whose help this project would not have been proven meaningful.
SANDEEP RAI
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Introduction to auto component industry
The History the Indian Automotive Component Industry2:
The Indian Auto Component Industry had its small beginnings in the 1940s. If the evolution of
this industry is traced in India, it can be classified into three distinct phases namely:
1. Period prior to the entry of Maruti Udyog Ltd (1940s to 1984).
2. Period after the entry of Maruti Udyog Ltd till economic liberalization (1984 to 1991).
3. Period post Liberalization (1991 onwards).
The period prior to the entry of Maruti Udyog Ltd was characterized by low technology and
assured business for most of the auto-component manufacturers who used to supply to a handful
of players in the Indian automobile market like Hindustan Motors, Premier Automobiles, Telco,
Bajaj, Mahindra & Mahindra etc.
With the entry of Maruti in the 1980s, the auto ancillary industry in the country showed a spurt
in growth. This period witnessed the emergence of a new generation of auto ancillary
manufacturers who were required to meet the stringent quality standards of Maruti's collaborator
Suzuki of Japan. The good performance of Maruti resulted in an upswing for the domestic auto
ancillary industry. It was also during this period that auto components from India began to beexported.
With the liberalization of the Indian economy in 1991 and coming of many foreign automobile
manufacturers like Hyundai, Daewoo etc., the auto ancillary industry witnessed huge capacity
expansions and modernization initiatives in this period. This also led to a tough competitive
scenario, which saw a lot of consolidation, technological collaborations and equity partnerships
within the industry and with leading global players abroad.
Today, many international and local automotive players are increasingly sourcing components
from Indian automotive component manufacturers. As the demand for manufactured automotive
components with the tag "made in India" increases, the automotive companies have to further
enhance the quality of their products and operations as global players require quality components
at reasonable prices and at precise time durations. This has made the automotive component
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manufacturers in India to be under severe pressure to meet such onerous demands. Hence, to
meet such demands, today all the major players in this industry are having one or the other
logistics management system.
The Indian automotive industry has the potential to emerge as one of the largest in the world.
The country already ranks number two globally in the two-wheeler segment, and is next only to
China. It ranks 11th in car production and 13thi n commercial vehicle production globally. With
growing industrial production and increasing spending power of the Indian middle class
households, the country is expected to make it to the top five markets in cars and commercial
vehicles by 2020. In the year 2006-07 sales of the Indian automotive industry crossed the 10
million units mark. Sales (domestic as well as exports) of the industry have grown from 5.51
million units in 2001-02 to 11.12 million units in 2006-07, at an impressive Compound AnnualGrowth Rate (CAGR) of15.5 per cent. This, extraordinary growth has been driven by a buoyant
economy, increasing purchasing power of the Indian middle class, new product launches and
attractive finance schemes from automobile manufacturers and financial institutions. Of the total
sales, roughly 10 % is contributed by exports to various countries.
In terms of volume, the two-wheeler segment with its sales of 8.48 million units in 2006-07 has
the highest share of more than 76 per cent in the industry, followed by passenger vehicles, three
wheelers and commercial
vehicles. The maximum growth however has come in the commercial vehicles segment, which
grew at a CAGR of 26.6 per cent in the last five years to reach a sales figure of roughly 518,000
units in 2006-07. The next highest growth was witnessed in the three-wheeler segment, which
grew to roughly 548,000 units.
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ENGINE
PARTS
31%
DRIVE
TRANSMISSION
SUSPENSION
AND BRAKING
12%
EQUIPMENT
10%
ELECTRICALS
9%
OTHERS
7% COMPONENT TYPE WISE MARKET
ENGINE PARTS
DRIVE TRANSM
AND STEERING
BODY/CHASIS
SUSPENSION A
BRAKING
EQUIPMENT
Supply to the OEMs constitutes the major share of the Indian auto component market, at 50 per
cent of the total market, followed by the replacement market. Exports account for roughly 15 per
cent of total sales. In terms of the component type, engine parts lead the sales, followed by drive
transmission and steering components.
TRENDS IN AUTO COMPONENTS INDUSTRY
The prospects for Indian auto component players having global aspirations are bright. Increased
awareness regarding quality and adherence to higher technical standards, on the part of Indian
manufacturers, global acquisitions made by Indian auto component companies, improvingproduct development capabilities and productivity and efficiency improvements are factors that
will assist India in garnering a greater share of the global auto component market.
INCREASING AWARENES ABOUT QUALITY AND ADHERENCE TO TECHNICAL
STANDARD
Driven by needs of export markets and the increasing quality focus of Indian OEMs, quality
awareness of Indian auto component companies has increased over the last decade. Quality
awareness has increased across all levels of management and is being viewed as a must have,
instead of nice to have factor. This is reflected in the drastic reduction in the number of
problems of vehicles, over the last decade. The number of problems per 100 vehicles has been
reduced to 208 in 2006 from 572 in 1997. Indian firms are becoming increasingly aware of the
quality standards and many companies have obtained certifications. Nine Indian auto component
manufacturers have got the prestigious DEMING prize for quality.
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IMPROVING PRODUCT DEVELOPMENT CAPABILITIES
Indian auto component manufacturers have been increasingly building their product development
capabilities and are today capable of producing high quality designs, at low cost. Most players
are investing increasingly in R&D operations and have set up laboratories, which can carry out
activities like analysis and simulation, engineering animations, modeling and drafting and
tooling design among others. Opportunities to hone these skills have been growing with more
and more global OEMs sourcing from India and increasing levels of indigenization of global
OEMs which have made India a manufacturing base.
LOW COST OF PRODUCTION IN INDIA
The low cost factor in India can be attributed mainly to the strong intellectual pool available in
the country at low
cost. It is estimated that around 0.4 million engineering graduates pass out of Indian universities
every year. The cost of an entry level engineer in India is around US$ 8,000 per annum, amongst
the lowest in the world, given the quality. With respect to the quality of designs, some firms
working with the Indian engineers and sourcing designs from India have experienced 89-92 per
cent first time right designs, which is the highest in the world. With the increasing levels of
globalization, more and more Indian companies are expected to move up the value chain, to get
into activities related to research and development, from the design and development
capabilities , that the industry has currently.
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MAJESTIC AUTO LTD.
Historical background of MAL:
The Company was originally incorporated as a Private Limited Company on 23.4.1973 under the
name "Majestic Gears (P) Limited". It was manufacturing various bicycle components for M/S
Hero Cycles Pvt. Ltd. It was promoted by Sh. Satyanand Munjal, Sh.Brijmohan Lall Munjal and
Sh. Om Parkash Munjal of Hero Cycles Limited.
The Company, having Understood the requirement of Indian markets of two Wheeler Industry,
Decided to go in for Producing of a Suitable moped in the year 1975.This company converted to
a Public Limited company on 2nd April,1977. The name of the company had been changed to
M/s Majestic Auto limited and a fresh certificate of incorporation was obtained on 9th
August,1977. In 1978, the company diversified into the manufacture of 49CC Mopeds under the
brand name of HERO MAJESTIC. The Company has since then recorded a phenomenal
growth, every year, in its production capacity. The Company became full-fledged Public limited
Company on 29th October 1985.
MAJESTIC AT PRESENT
Majestic Auto Ltd, a ISO/TS 16949 accredited company was incorporated in the year 1978 for
the manufacturing and marketing of mopeds, fitness equipments and mufflers for its group
companys requirements. Recently the company made a foray into the fine blanked components,
laminations, Die Cast Rotors and Stators for rotating electric machines by acquiring state-of-the-
art, world class facilities.
The fine blanked component production line was set up under technical collaboration with
Feintool Switzerland, MAL has installed facilities to manufacture Stampings(both auto stacking
and loose lamination) and Die Cast Rotors by acquiring the best facilities. It includes two high
speed presses (with CNC control) Schuler MK-II. We have also semi continuous and continuous
hightemp Decarb Annealing and Bluing Line with a capacity of 5 Ton and 20 Ton per day
respectively. For stator winding we have commissioned Winding Shop for Compressor Motors
with a capacity 9000 motors per day.
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QUALITY POLICY
The aim of our Company is to make our products and services to delight of all our
customers. We strive for excellence in all areas of operations through our dedicated team
work , Optimum control on inputs while supporting the principles of continuous
improvement, honoring our social and Environmental obligations.
We remain committed to sustain consistent growth of our products in global market through
continual technological up gradation and quality improvement.
MAJESTICS CORE VALUES
Customer Satisfaction
The customers are the best judges of our product & they provide us with necessary feedback by
showing the right picture regarding product performance. We always try to improve upon more
than what our customer expects from us. We always respect the customers suggestions and their
guidelines
Respect of Employees
We treat all our Employees with dignity and respect. We strongly believe that our Employees are
the biggest assets of the company because they are the real participants without whom no
company can grow and fulfill its mission.
Quality is most important
Quality is not only a requirement. It is basically an attitude. We have a passion for quality and
we achieve it through teamwork of all the employees. We work on Advance Product Quality
Planning. We think about quality first and then start working. All our activities are quality
focused.
Respect company rules
We respect the rules of the company & expect others to respect our company. We ensure rules
are followed. We respect the values and cultures of the communities in which we operate
Management Team
People work best when there is a sense of ownership and the feeling that it is a collaborative
effort. Our philosophy is to empower each individual to take his own decisions in his defined
field, so that he can add to the growth.
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As a Team, there is an emphasis on self-governance and the Team helps to create flatter
structures. By unleashing employee creativity, responsibility and productivity, efforts are made
to harness the positive energies of the team members, each of which takes pride in being
professionally driven. All team head has the overall responsibility for their performance.
DIVISIONS
MOTORS
DIE CAST ROTORS
WELDED STATORS
LAMINATIONS
FINE BLANKED COMPONENTS
SEAT RECLINERS
SILENCERS FOR TWO WHEELERS
FINEBLANKING
DESCRIPTION
Fineblanking is a unique metal forming process that is not widely understood in North America.
Developed in Europe in the 1920's, its use is becoming more widespread as engineers discover
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the value fineblanking can provide in improving costs and improving quality in critical
components.
Fineblanking, as a process, is a marriage of a very specific type of hydraulic press that has three
motions and specially designed tooling. The combination of the fineblanking press with
fineblanking tooling creates parts with fineblanking's hallmark fully sheared, straight cut edges.
It also produces parts with small holes and thin web sections relative to material thickness, parts
with excellent flatness, and parts that have very little dimensional variation from the first part
through the millionth part and beyond.
In short, fineblanking is an extremely precise high volume manufacturing process. Depending on
the functional and cosmetic requirements of any given metal component, it may be the most cost
effective and/or the most repeatable manufacturing process for that component.
History
The fineblanking process was patented for the first time in 1923 in Germany. The original idea
was to apply a counter pressure force while blanking to prevent the edges from breaking and
causing them to shear over the total thickness of the material. This technology was initially
employed mainly in the office machine industry and the watch and clock industry.
During the early years, fineblanking dealt mainly with materials from 1 to 3 mm. Today more
than 60% of fineblanked parts are used in the automotive industry with thicknesses of up to 19
mm.
Considerable technological breakthroughs have been made in tooling, presses and materials for
fineblanking in recent years. Companies are considering fineblanking at the design stage, taking
full advantage of its capabilities.
Today, the fineblanking method of manufacturing has become a necessity in several major
industrial sectors. Although first initiated in Europe, fineblanking has taken an important place
particularly in the Japanese and North American automotive industry, replacing many of the
more expensive manufacturing options.
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Some fineblanking components
Seat Recliner for Cars
Gear Sector
Back Plate
Rim
Sector & Gear starter idle
Webs
Valve Plates for Compressors
Tongue Stamping for Seat Belts
Misc. Components
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Research Methodology
A successful completion of any project and getting genuine results from that depends upon the
method used by the researcher. The methodology for this study is laid upon the following basis:
Research Design
Sources of Data Collection
Sampling Plan
RESEARCH DESIGN
Research design is a framework or blueprint for conducting the market research project. It
specifies the details of the procedure necessary for obtaining the information needed to structure
or solve marketing problems.
In my research project we have followed exploratory research design because I am doing
research to find the relationship between majestic auto ltd and its customers. I will be finding out
the factors which influence the relationship between suppliers and customers. Also the study
aims at providing useful information to majestic auto ltd regarding their status of relationship
with their customers so that some concrete steps can be taken in case of some shortcomings.
DATA COLLECTION
The data used for our study is primary data. Primary data is collected by Questionnaire.
Questionnaire consists of series of written question that a respondent answers. My questionnaire
comprises of 18 questions for customers of majestic auto ltd.The questions used are
dichotomous, open ended and checklist. The data was collected by mailing the questionnaires to
11 customers of majestic auto ltd.
SAMPLING PLAN
Sampling is the only feasible way to collect marketing research data in most situations. A sample
plan is used where sample researches are carried out.
Population:
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In our study i have used a sample plan where population is the customers of majestic auto ltd.
Sampling frame:
It is a representation of the elements of the target population. It consists of a list or set of
directions for identifying the target population. In our study
Sample frame for customers = AUTO MOTIVE COMPANIES
Sample size:
It refers to the number of elements to be included in the study. Sample size influenced by the
average size of samples in the study. It included several qualitative and quantitative
considerations. In the project
Sample size of customers = 11
Sampling technique
Convenience sampling
Convenience sampling (sometimes known as grab oropportunity sampling) is a type ofnonprobability sampling which involves the sample being drawn from that part of the populationwhich is close to hand. That is, a sample population selected because it is readily available andconvenient. The researcher using such a sample cannot scientifically make generalizations aboutthe total population from this sample because it would not be representative enough. Forexample, if the interviewer was to conduct such a survey at a shopping center early in the
morning on a given day, the people that he/she could interview would be limited to those giventhere at that given time, which would not represent the views of other members of society in suchan area, if the survey was to be conducted at different times of day and several times per week.This type of sampling is most useful for pilot testing.
I followed this sampling technique because my respondents were present in different regions ofIndia and I had to mail the questionnaire to them
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Limitation of the study
1. Limited scope: Scope of the study is limited to only to 11 customers because others
did not revert back in time and I had to analyze the survey based on their replies.
2. Output may be Inaccurate: This study will base on the assumption that responses
are true and factual although at times that may not be the case.
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1. Frequency of visits
Frequency No. of respondents Percentage
Never 3 27
Sometimes 6 54
Regular visits 2 19
Very frequently 0 0
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ANALYSIS
ALMOST 54% OF THE RESPONDENTS VISIT SOMETIME AND 27%NEVER
VISITED AND HENCE THERE IS NEED TO ENHANCE OR STRENGTHEN THE
RELATIONSHIP WITH THESE 81% CUSTOMERS. A CORDIAL RELATION
SHOULD BE MAINTAINED WHICH WILL CERTAINLY INCREASE THE
FREQUENCY OF VISITS.
2. TYPE OF INFORMTION SHARED
TYPE OF
INFORMATION
NO. OF RESPONDENTS PERCENTAGE
QUALITY CONTROL
SYSTEM
8 14
INVENTORY
MANAGEMENT
10 19
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SYSTEM
LOGISTIC SYSTEM 8 14
DESIGN CAPACITY 6 11
PRODUCTIVE
CAPACITY
3 5
PRODUCTION SYSTEM
IMPROVEMENT
5 9
FINANCIAL DATA 3 5
TECHNOLOGICAL
INFORMATION
3 5
R & D CAPACITY 1 2
TOOLS CONTROL
SYSTEM
4 7
STRUCTURE OF COST 4 7
TRAINING COURSES 1 2
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ANALYSIS
SINCE ALMOST ALL THE RESPONDENTS WERE SATISFIED ON THE EXTENT OF
INFORMATION SHARED ON QUALITY CONTROL SYSTEM WHICH IS
INDESPENSABLE FOR EVERY ORGANIZATION.THE MAJESTIC AUTO LIMITED
DOING GOOD ON THE PART OF INFORMATION SHARED.
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3. TYPE OF COLLABORATION PRESENT
TYPE OF
COLLABORATION
NO. OF RESPONDENTS PERCENTAGE
NO COLLABORATION 4 33
IMPROVEMENT
PROPOSALS
1 8
JOINT MEETINGS TO
ADVISE POTENTIAL
IMPROVEMENTS
5 42
THE CLIENT
FACILITATES
TECHNICAL
ASSISTANCE TO ITS
EMPLOYEES
0 0
ANOTHER KIND OF
COLABORATION
2 17
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ANALYSIS
MAJESTIC AUTO LTD. IS HAVING SOME SORT OF COLLABORATION WITH 67%
OF ITS CUSTOMERS.WHICH SHOWS THERE IS FAIRELY GOOD RELATION
BETWEEN THEM .
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4. PERIOD OF CONTRACT
PERIOD NO. OF RESPONDENTS PERCENTAGE
LONG TERM 11 100
SHORT TERM 0 0
ANALYSIS
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SINCE ALL THE CUSTOMERS HAVE LONG TERM CONTRACT PERIOD WITH
THE SUPPLIER IT SHOWS THAT COMPANY IS GOING GOOD ON CONTRACT
PERIOD ASPECT.
5. PERCEPTION ABOUT MAJESTIC AUTO LTD.
PERCEPTION NO. OF RESPONDENTS PERCENTAGE
PART OF CUSTOMERS
SYSTEM
9 82
COMMODITY
PROVIDERS
2 18
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ANALYSIS
9 OUT OF 11 RESPONDENTS PERCEIVED ITS SUPLLIER AS PART OF THEIR
SYSTEM AND HENCE THER ARE SHOWING LARGE EXTENT OF CONFIDENCE
ON IT.
6. PERCEIVED QUALITY PRODUCT
OPTIONS NO. OF REPNODENTS PERCENTAGE
YES 10 91
NO 1 9
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ANALYSIS
ALMOST ALL COMPANIES GET THEIR PERCEIVED QUALITY PRODUCT
WHICH SHOWS THAT THEY ARE SATISFIED WITH THE QUALITY OF
PRODUCT
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7. ENCOUNTRED ANY PROBLEMS WITH THE PRODUCT AND SERVICES
OPTION NO. OF RESPONDENTS PERCENTAGE
YES 5 45
NO 6 55
ANALYSIS
55% OF THE CUSTOMERS HAVE NEVER ENCOUNTERED ANY PROBLEMS WITH
THE PRODUCTS AND SERVICES OF THE SUPPLIER WHILE REST OF
CUSTOMERS FACED PROBLEMS.
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8. RESPONSE BY SUPPLIER TO CUSTOMERS PROBLEMS
TYPE OF RESPONSE NO. OF RESPONDENTS PERCENTAGE
EXCELLENT 0 0
GOOD 5 100
AVERAGE 0 0
POOR 0 0
ANALYSIS
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SINCE THE RESPONSE GIVEN TO THE CUSTOMERS HAVING PROBLEMS IS
GOOD FROM SUPPLIER SIDE IT SHOWS THAT THE SUPPLIER IS VERY GOOD IN
HANDLING PROBLEMS AND TAKES APPROPRIATE STEPS TO SOLVE
CUSTOMERS PROBLEMS
9. SYSTEM OF COMMUNICATION WITH SUPPLIER.
COMMUNICATION
SYSTEM
NO. OF RESPONDENTS PERCENTAGE
MORE THAN
EXPECTED
0 0
ADEQUATE 6 55
SATISFACTORY 5 45
LESS 0 0
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ANALYSIS
SINCE NONE OF THE RESPONDENT IS HAVING PROBLEM WITH THE
COMMUNICATION SYSTEM WHICH SHOWS THE SUPPLIER IS PLAYING ITS
ROLE GOOD.
10. VIEWS ABOUT CREDIT LIMIT
VIEW NO. OF RESPONDENTS PERCENTAGE
SATISFACTORY 10 91
NOT SATISFACTORY
BUT SUFFICIENT
1 9
NOT SUFFICIENT 0 0
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ANALYSIS
ALMOST ALL ARE SATISFIED WITH THE CREDIT LIMIT PROVIDED BY THE
SUPPLIER AND HENCE I CONCLUDE THET MAJESTIC TAKE CARE OF ITS
CUSTOMERS BUSINEES.
11. FREQUENCY OF DELIVERY OF COMPONENT
FREQUENCY NO. OF RESPONDENT PERCENTAGE
ONE DAY 1 9
AFTER TWO DAYS 0 0
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BETWEEN 1 AND 2
DAYS
4 36
MORE THAN ONE
WEEK
6 55
ANALYSIS
THE DELIVERY OF COMPONENT TAKES MORE THAN ONE WEEK TO ALMOST
55% AND TO 36% OF CUSTOMERS IT TAKES BETWEEN 1 TO 2 DAYS.
12. DELIVERY PERFORMANCE OF SUPPLIER
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DELIVERY
PERFORMANCE
NO. OF RESPONDENTS PERCENTAGE
EXCELLENT 1 9
GOOD 7 64
AVERAGE 3 27
POOR 0 0
ANALYSIS
SINCE 73% OF CUSTOMERS ARE SATISFIED WITH THE DELIVERY
PERFORMANCE OF COMPONENTS WHILE 27% OF THE CUSTOMERS ARE
QUITE SATISFIED WITH THE DELIVERY PERFORMANCE.SO THERE IS NEED
TO GIVE DUE IMPORTANCE TO THESE CUSTOMERS AS WELL .
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13.LOSS DUE TO NON DELIVERY OF ORDER IN TIME
OPTIONS NO OF RESPONDENTS PERCENTAGE
NEVER 5 45
SOMETIMES 6 55
ALWAYS 0 0
ANALYSIS
SINCE 45% OF THE RESPONDENTS HAVE SUFFERED LOSS DUE TO NON
DELIVERY OF ORDER SO I SUGGEST SOME EXTRA CARE SHOULD BE TAKEN
TOWARDS THIS ISSUE. THE COMPANY SHOULD WORK UPON THIS AREA.
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14. RATING OF THE PRODUCT
OPTION NO. OF RESPONDENTS PERCENTAGE
EXCELLENT 2 18
GOOD 9 82
AVERAGE 0 0
POOR 0 0
ANALYSIS
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SINCE THE QUALITY OF PRODUCT PROVIDED BY THE SUPPLIER IS FAIRLY
GOOD HENCE THE SUPPLIER IS GIVING UTMOST IMPORTANCE TO THE
QUALITY.
15. SUPPLIER IS COMMITED TO CUSTOMER COMPANYS VISION AND
GOALS
OPTIONS NO. OF RESPONDENTS PERCENTAGE
YES 11 100
NO 0 0
ANALYSIS
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THE SUPPLIER IS FOCUSSED ON THE VISION AND GOALS OF ITS CUSTOMERS.
THUS IT MEANS THE SUPPLIER IS ALWAYS READY TO DELIGHT AND SATISFY
THEIR CUSTOMER.
16.SUPPLIER PROVIDE INVENTORY IN CASE OF CONTINGENCIES .
OPTIONS NO. OF RESPONDENTS PERCENTAGE
YES 10 91
NO 1 9
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ANALYSIS
SINCE 91% OF THE CUSTOMER SAID THAT THEIR SUPPLIER WILL STAND
WITH THEM EVEN IN CONTINGENCIES.IT MEANS CUSTOMERS HAVE FULL
TRUST ON THEIR SUPPLIER.WHICH DEFINITETLY WILL STRENGTHEN
THE RELATIONS OF SUPPLIER AND CUSTOMERS.
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17.VIEWPOINT OF CUSTOMERS ABOUT RELATIONSHIP WITH THEIR
SUPPLIER
OPTION NO. OF RESPONDENTS PERCENTAGE
EXCELLENT 5 45
GOOD 6 55
AVERAGE 0 0
POOR 0 0
ANALYSIS
THE RELATION IS GOOD AS ALL ARE SATISFIED WITH SERVICES AND KEY
FOCUS OF THE SUPPLIER FOR THEIR CUSTOMERS BUT SUPPLIER SHOULD
MAKE THE RELATION AN EXCELLENT ONE.
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FINDINGS AND SUGGESTIONS
1. MAJESTIC AUTO SHARE EVERY NECCESSARY TYPE OF INFORMATION
WITH THE CUSTOMERS WHICH IS VERY ESSENTIAL FOR MAINTAINING
CORDIAL RELATION.
2. THE COLLABORATION IS PRESENT BETWEEN MAJESTIC AND ITS
CUSTOMER WHICH SHOWS BOTH ARE COMMITTED TO HELP EACH
OTHER AT EVERY POINT OF TIME WHICH IS SO IMPORTANT FOR
HAVING GOOD RELATION.
3. THE FACT THAT MAJESTIC IS HAVING GOOD RELATION CAN BE
SUPPORTED BY THE PRESENCE OF LONG TERM RELATION WITH ITS
CUSTOMERS.
4. THE SUPPLIER IS MAINTAINING ITS STANDARD IN QUALITY OF
PRODUCT AND SERVICES WHICH SHOWS THEY ARE CONTINOUSLY
WORKING UPON IMPROVING THEIR RELATION WITH THE CUSTOMERS.
5. FOR EXISTENCE OF GOOD RELATIONSHIP BETWEEN TWO PARTIES,THE
TWO WAY COMMUNICATION IS INDISPENSABEL AND HERE IN THIS
CASE THE COMMUNICATION SYSTEM FROM BOTH THE SIDES IS
FAIRLY GOOD WHICH SHOWS THERE IS INDISTINCT RELATIONSHIP
BETWEEN THEM
6. THE RELATIONSHIP BETWEEN TWO PERSONS OR PARTIES CAN BE SAID
GOOD IF ONE RELIES ON THE OTHER IN CASE OF URGENCY.THE
CUSTOMER RELIES HEAVILY ON SUPPLIER IN CASE OF URGENCY
WHICH SHOWS THAT THEY HAVE FULL TRUST OR FAITH ON THEIR
SUPPLIER
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AREAS TO BE WORK UPON
1.