Samurai Women and Renaissance Men: Social Media changes business

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Social Media and how it forces human beings to change - why should we care, where is Social Media heading - and how to develop Social Media Strategies. Covers a framework for personas and channel selection. Presented to Community College of Philadelphia Corporate Solutiosn group on May 13, 2010

Transcript of Samurai Women and Renaissance Men: Social Media changes business

Social Media and the Future of the Web

Corporate Solutions, Community College of PhiladelphiaSkip Shuda, @skipshoe, Skip@TeamAndADream.com

May 13, 2010

Samurai Women & Renaissance Men

Key Questions for Today’s Business Person

Key Questions for Today’s Business Person

Key Questions for Today’s Business Person

• Why should I care?

• Where is Social Media heading?

• What do these changes imply for changes in ourselves?  

• What should we do about it?

The Players

5ScientistPsychologist

Anthropologist

Technologist

Reinventing ourselves as Samurai Women and Renaissance Men

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Why should I care?

• 150,000,000 YouTube Videos…

… every minute 20 hours of video is uploaded… total times of videos watched is 9300+ years

• 25% of search results for the World’s Top 20 largest brands are links to user-generated content. 

Why should I care?

Generation Y and Z consider e-mail passé…

… In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen

Where is this heading?

2010 Est. $716 MM 2014 Est. $3.1 BN

Social Media has overtaken porn as the #1 activity on the Web 

80% of companies using LinkedIn as a primary tool to find employees 

Where is this heading?

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What should we do?

• P.O.S.T.T.T– People– Objectives– Strategy– Technology

& Tactics– Team– Time

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People: Client perspectives walk around

• Key market segments– Create Personas– Demographics– Organizations– Culture– Motivation– Key Drivers– Key Messages– Conversations

Motivations, Why I do it, What I seek,

Drivers

Tactics, Who I am, What I do, Demographics

What my tribe is like

Where I hang-out, organizations,

associations, social media

GROUPS

INDIVIDUAL

INTERIOR EXTERIOR

Objectives: A Baker’s Dozen for Engaging…

In 2010, CMOs will seek to establish a connection between social media and business

goals

Mashable reports reporting and analysis around three key metrics will grow:

333% tracking revenue increase (F.R.Y.)

174% conversion monitoring

150% average order value

-SOURCE: http://mashable.com/2010/01/26/maturation-social-media-roi/-SOURCE: Olivier Blanchard video blog on Social Media and ROI/F.R.Y.

Strategic Process

Strategic Process

Strategic Process

Objectives: A Baker’s Dozen for Engaging…

How Can I manage my time?

Find your TribeNarrow your FocusListenConverse

Building Community: Bagel Spice on Facebook

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Promote New Product: Orabrush Campaign

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Customer Service: ComcastCares on Twitter

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Product Education: Will it Blend?

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April, 2010 – over 101 million YouTube Views

BlendTec increased its sales by 5X

$50 gets six (6) million hits in five (5) days

Continuing the Conversation: Philly Emerging Tech for Enterprise Ning

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Team INSIDE // OUTSOURCE

• Vision/Strategist• Planner

• Communicators• Conductor/

Tim the Tool-man• Quant/Analyst

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Strike up the Band and Jam!

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• Listen to your Tribe• Build your Band• Build your SMAP• Measure your Goals• Dynamically Steer to

Success

We all bear responsibility forwhat we create…

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• Be authentic• Be a friend• Reject negativism• Teach your children

(especially to prevent CyberBullying)

Let me know if you have questions!

skip@teamandadream.com

@skipshoe

(610) 662-6158