Post on 05-Apr-2018
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WAL * MART
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Wal-Mart Presneted by SYBBI STUDENTS
ROLL NO:
SUNPREETH 19
VIMLESH 20 ANKUR 17
SUDHIR 15
AMIT 11
IN GUIDENCE OF
MUSTAK SIR
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What is Wal-Mart
Worlds biggest retailer One Hour Photo Studio Pharmacy & Optical Centre
Tire & Lube Express Gasoline station Fast Food Outlet Garden Centre
Pet Shop Also feature hair and nail salons, a video
rental store, a family fun center, a branchof a local bank
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Wal-Mart Subsidiaries
Wal-Mart Stores Division US
Wal-Mart Discount Store
Wal-Mart Super center
Wal-Mart Neighborhood Market
Sams Club
Wal-Mart International
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Key Statistics on Wal-Mart
Founder Sam Walson & Family owns 40%of Wal-Mart
Headquartered at Bentonville , Arkansas , US
Total No. of Stores 6775 Stores Stores in US 4065 Stores in US
Outside US 2701 Stores in 14 Countries
Total Employees 1.9 Million Total Sales 348.6 billion in 2006
Net Income 11 billion in 2006
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Wal-Marts growth in last25 yrs
Diversified into Food & Grocery , PrivateLabels and online store.
Wal-Mart online is the e-commercewebsite.
Has started selling online Music andMovies.
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Some interesting figures
First Store opened at Rogers , AR in 1962
Wal-Mart sells 20% of retail grocery in US
and 45% of total Toys sold in US.
Its bigger than Europes Carrefour , Tesco &
Metro AG combined.
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Wal-Mart Corporate Values
Constant Improvement
Shared Passion, Vision & OrganizationCulture
Customer Focus
Speed
Execution Improvements In Basic Operations
Community Involvement
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What Wal-Mart does toachieve those values
Competitively Reduced Cost (Puts All Gains& Savings Into Reducing Prices)
Consumer-centric Sales
Localization
Co-operated Suppliers
Retail-tainment & Shop-ability: Aisles,Lighting & Signs
Store-manager Autonomy
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What Wal-Mart does toachieve those values.
One- Stop Shopping
Keep Customer Shopping: Added Food& Services
Full Stock Register
Full Product Line
Merchandising Ladder Private Branding
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Potential Developmentstrategy
Enhancing Product Range: Full-line DepttStore
Differentiation: Price-based - Best QualityAt The Charged Price
Merchandising: Max. In-store MerchandiseDisplay
C Gl b l B d
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Consumer Global BrandOpportunities: Wal-Mart
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Supply chain integration indeveloping countries
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Strength in supply chain
Efficient consumer response
Vendor-Managed Inventory
Enterprise resource planning
Customer relationship management
Sales force automation
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What brings Wal-Mart to India?
A tremendous market
Emergence of middle class 300 million
Consumer class of 105 million growing at
rate of 10% & with an annual avghousehold income of $3000
Demographics 60% of Indian population
is in age group of 20-30 & is more inclinedtowards modern shopping.
GDP growing about 6-8%
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Oppaortunities in India
Indias retail trade is estimated at $206billion & growing at 5% annually
Only 3% of market organized shoppingmalls
India as fastest growing sourcing market
Indias vast market for food retailing
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Challenges in India
Protests from small businesses (kirana
FDI restrictions.
Indias poor infrastructure
Poor public image predatory pricing ,unemployment
Indias diversity and heterogeneity
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Present Scenario
Wal-Mart joint venture with Bharti
15 large wholesale outlets over thenext seven years
Entering as a wholesaler, because Indianlaw does not allow multi-brand foreignretailers to sell directly to consumers
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Recommendation
Understand Consumer behavior
Market Segmentation
Format of stores super centers orhypermarkets
Wal-Mart to adopt a blended model of its traditionalformat tweaked to fit the reality of Indian real estate
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