Post on 22-May-2020
Salesforce + MuleSoft:Connected Experiences
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Brett NulfRegional Sales Director, MuleSoft
We Are All ConnectedWelcome to the Fourth Industrial Revolution
Disconnected Customer Experiences
70%of consumers say they receive a ‘disconnected
experience’ from businesses
This number is increasing YoY
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Customer Loyalty
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87% of consumers in Asia said
they would consider changing suppliers as the result of a disconnected
experience
This number is increasing YoY
Connected Experiences Require Integrated SystemsAn average customer transaction crosses 35 technology systems
Integration is IT’s largest unsolved problem
Only 16% of digital transformation programs are successful
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Common reasons for failure:
•Took too long to realize value
•Lack of alignment around business outcomes
•Lack of organizational enablement
16%
Source: FORTUNE
Data and Business Apps Are Increasingly Distributed
Cloud
SaaS
Microservices
Big Data
Devices
IoT
APIs
Traditional integration: project by project
Source: 2019 MuleSoft Connectivity Benchmark report
Cloud
Saas
Devices
Source: 2019 MuleSoft Connectivity Benchmark report
Devices
Traditional Integration Approaches Make IT a Bottleneck
MuleSoft: Start the Connected Experience RevolutionConnect any application, data or device to the customer success platform
Integrate Salesforce With AnythingThe right data at the right time to enable a connected experience
Office 365
ERP
SAP
Databases
+66%faster delivery
of new integrations
Build connected experiences Integrate Salesforce apps with external systems
Innovate faster with APIsUnlock data across your enterprise with reusable APIs and integrations
Gain Richer Sales InsightsEnriched reporting with third-party, on-premises, and legacy system data
Business-as-a-Platform in the era of Cloud
Integrate SaaS applications with on-premises applications and data
Migrate existing applications and data from on-premises to cloud infrastructure
Connect cloud-native applications across on-premises and cloud environments