Sales and Marketing Planning - BDC · Sales and Marketing Planning Various scenarios may require...

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Transcript of Sales and Marketing Planning - BDC · Sales and Marketing Planning Various scenarios may require...

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Sales and Marketing PlanningVarious scenarios may require innovative and agile sales and marketing activities. Some of these will require that you take risks in trying new things. You might be surprised at the new opportunities that open up for you! Extraordinary circumstances can alter our ways of working forever.

Scenario Activity / Event / Promotion Timeframe Frequency Preparation

needed

Scenario planning will be key over the next weeks and months

Test out new channels for connecting with your customers

Use technology to stay in touch, but maintain the human element

Reassess plans daily as the news evolves in your region

Modify your approach to in-person activities

Develop a range of content to keep people engaged

Reassess your content publishing calendar

Consider adaptations to your existing products or services