Education - The Sunrise Industry• India’s education scenario is in a state of flux

• Entry of private players into education as education

service providers

• Implementation of GATT

• Entry of foreign educational institutions & education

service providers

• Corporates, trusts & high net worth individuals are now

turning their attention towards education

• Trade in education, specially higher education is being

projected as a billion dollar industry

• MOTIVES: range from the purely profit oriented to the

desire to contribute to society

The FACTSThe FACTS

Consultants’ VisionConsultants’ Vision

Techniques

Industry led education

School of

excellence

…manifested into successful models

Skill based training

Training

A New InitiativeConsultants’ Recommendation…

A New InitiativeConsultants’ Recommendation…

Proposal for a

College of Creative Crafts

Proposal for a

College of Creative Crafts

…gradual erosion of hand skills

Indian Society – Changing with times!Indian Society – Changing with times!

Agrarian Society

Industrial Society

Knowledge Society

Our HeritageOur Heritage

Hand Skills

Inherited over the years

With no financial Outlay(Cost of training existing 48 lakh craftsman would be Rs. 14,000

crores)

Needs to be capitalized

Being diverted into selling vegetable & balloons

Source : Hindustan Times – 11Source : Hindustan Times – 11thth Dec 2005 – Dr. Darlie Koshy - Executive Director NID Dec 2005 – Dr. Darlie Koshy - Executive Director NIDSource : Hindustan Times – 11Source : Hindustan Times – 11thth Dec 2005 – Dr. Darlie Koshy - Executive Director NID Dec 2005 – Dr. Darlie Koshy - Executive Director NID

Preservation of our HeritagePreservation of our Heritage

Hand Skills

Form & Function

Needs Technique

A new generation of hands on, minds on people…A new generation of hands on, minds on people…

Trained Manpower

Indian Crafts

…form the core of our culture!

Indian Crafts …one of India’s biggest untapped and

unexploited resource!

Indian Crafts

…poised to be the next new industry!

• Second largest employment sector -  more than 7 Mn people employed

• Estimated world market - $235 billion (2005-06)

• India’s share in the world market – 2% (2005-06)

• Growth in turnover - US $ 1.2 million to US$1.9 billion in the last decade

• 19.01% increase in handicrafts exports over 2005-06

Exports in 2006-07 - Rs.17,288.14 cr

Why Crafts? The Statistics!Why Crafts? The Statistics!

Source :Report of Export Promotion Council of India,

Website of India International Trade Fair, 2007

Why Crafts?Why Crafts?

• Low capital investment

• One of the most economically important sectors

• Crafts provide a sensitivity both in the form of aesthetics and sense which is essential to balance the era of BPO’s and materialism

• Crafts being tangible provide a sense of continuity and realism in a rapidly dematerializing world, thus bridging the physical with the digital

• Identified as one of the key sectors for export promotion and growth by government

Current ScenarioCurrent Scenario

Craftsman BuyerMiddle man

Current ScenarioCurrent Scenario

Middleman retains 70% of the sale price.

• Indian Craft looked as a Souvenir and not as a utility item

• Artisans not able to service large-scale orders

• Lack of adequate training - product development & design, market opportunities, etc in spite of many NGOs

• Indian Craft looked as a Souvenir and not as a utility item

• Artisans not able to service large-scale orders

• Lack of adequate training - product development & design, market opportunities, etc in spite of many NGOs

To raise India’s share in the world market to 4%

• Set up of resource centres

• New Handicraft SEZs for processing products for exports

• Specific funds earmarked for promoting exports

• Maps showcasing crafts of various states have been published

Government InitiativesGovernment Initiatives

Government InitiativesGovernment Initiatives

• Indian Handicrafts expected to increase its export turnover to Rs. 28,000 cr (excl carpets) by 2009-10

• 20 lakh new employment opportunities

Market OpportunitiesMarket Opportunities

Need of the Hour!Need of the Hour!Product Innovation

Form, Function & Technique

Product Development

Training from a School of Excellence

Next generation of craftsman’s

family

Educated… but continue to practice their traditional

crafts

General youth

community

A new career option

Proposal: College of Creative Crafts

• To be established in a satellite town area which is home to popular crafts having potential of large scale development

• Focus on children (age-16 plus), women & skill enhancement for existing artisans

Proposal: College of Creative Crafts

• To be established in a satellite town area which is home to popular crafts having potential of large scale development

• Focus on children (age-16 plus), women & skill enhancement for existing artisans

Indian Crafts – Addressing the Need…Indian Crafts – Addressing the Need…

Training curriculum to focus on

• Basic skill

• Product development & design

• Quality standardization

• Market Research

• Marketing skills

• Applications

Training curriculum to focus on

• Basic skill

• Product development & design

• Quality standardization

• Market Research

• Marketing skills

• Applications

Indian Crafts – Addressing the NeedIndian Crafts – Addressing the Need

Career Opportunities…Career Opportunities…

Market for Ethnic/

Traditional crafts

Market for crafts designed by foreign

buyers and manufactured under

contract manufacturing arrangement

Market for crafts that have been adapted for international

markets

Career OpportunitiesCareer Opportunities

College of Creative Crafts

Trainer

Trainer

Wholesaler/Exporter

Retainers with corporates for

supply

Alignment with architects/interio

r designersEntrepreneurs

Employment with handicraft trading firms

Boutique establishmen

t

• National Institute of Design – Ahmedabad, National Institute of Design – Ahmedabad, GujaratGujarat

• Indian Institute of Crafts & Design – Jaipur, Indian Institute of Crafts & Design – Jaipur, RajasthanRajasthan

•

• College of Creative Arts – Pune, Maharashtra College of Creative Arts – Pune, Maharashtra

• National Institute of Design – Ahmedabad, National Institute of Design – Ahmedabad, GujaratGujarat

• Indian Institute of Crafts & Design – Jaipur, Indian Institute of Crafts & Design – Jaipur, RajasthanRajasthan

•

• College of Creative Arts – Pune, Maharashtra College of Creative Arts – Pune, Maharashtra

Perceived CompetitorsPerceived Competitors

StrengthsStrengths

• Low capital investment

• Huge demand of trained craftsmen

• NGO & government support to craft sector

• First mover advantage

StrengthsStrengths

• Low capital investment

• Huge demand of trained craftsmen

• NGO & government support to craft sector

• First mover advantage

SWOT Analysis…SWOT Analysis…

WeaknessWeakness

• Target market being rural/ uneducated mass – may require persuasion

• Affordability of training fees

• Less inclination of youth in crafts

WeaknessWeakness

• Target market being rural/ uneducated mass – may require persuasion

• Affordability of training fees

• Less inclination of youth in crafts

SWOT Analysis…SWOT Analysis…

OpportunitiesOpportunities

• Proposed college well placed to fill existing gaps

• Handicrafts - second largest employment sector

• Increasing demand of crafts in newer avenues in domestic & international space

• Social initiative – contribution to economic upliftment of rural masses

• Scaleable model

OpportunitiesOpportunities

• Proposed college well placed to fill existing gaps

• Handicrafts - second largest employment sector

• Increasing demand of crafts in newer avenues in domestic & international space

• Social initiative – contribution to economic upliftment of rural masses

• Scaleable model

SWOT Analysis…SWOT Analysis…

ThreatsThreats

• Training model can be replicated by other entrants with ease

• Automation of processing and increasing use of machine tools

ThreatsThreats

• Training model can be replicated by other entrants with ease

• Automation of processing and increasing use of machine tools

SWOT AnalysisSWOT Analysis

The Way Forward…The Way Forward…

• Lac

• Bidri

• Gadwakam

• Palm Leaf Etching

• Bronze Casting

• Leather Ware

• Silver Filigree

• Terracotta

• Wood Inlay

• Lohakam

1. Identify 4 crafts initially and then gradually add the others!

Just a few of the myriad crafts to choose from –

FACT : Lac and bidri fun workshops conducted by Indian Institute of Jewellery, Mumbai – attracted 40 participants for each

Sage School of Creative Crafts

On the road to ethical excellence

Mission

“Sage school of Creative Crafts will be a self sustaining college, with a mission to elevate Indian craft to international standards by providing professional training to communities of artisans & other inclined individuals”

360-degree Quality Training

Connecting ‘maker to market’

• M2M is a critical aspect of Sage foundation where it aims to achieve the following: – Facilitate career opportunities for the artisans by:

• Organizing events.

• Marketing & PR activities.

– Part of the vision is to promote, conserve & support Indian crafts to create a recognition & impact for artisans in the world handicraft market.

In brick & mortar

• A residential college equipped with complete infrastructure essential for training of crafts.

– Aims to be a state of the art and one of its kind in future with an Art museum, Conference facilities, Performance & Exhibition space, Retail Outlet, Top of the line computer lab & library, Café & boarding facility for visitors & tourists.

• Target Student Group: – Children above 16 years. Women from Rural domicile. Existing Artisans.

• Will be approached through support from NGO’s, advertisements, workshops etc.

• Expected mix: 75-80% Rural background & 20-25% Urban background / elite groups.

• Curriculum to be developed by expert/s & master craftsmen along with experienced faculties.

• Courses shall comprise of different modules based on type of course, duration, degree of skill & students liking.

– Duration of course between 2 months – 1 year.

How it works…

LAC Lac is a kind of resin.

It is a resinous incrustation formed on the barkof trees like Kusum, Pipal through the action of LAC insect.

Once a female insect is impregnated, it encrusts itself with a resinous excretion & develops a brilliant red color.

Its collected & crushed into a powder & then made into small square cakes.

The contemporary student will learn to apply this traditional craft through various mediums to create, embellish, polish and design ornaments, decorative and utilitarian household objects as well as otherknickknacks & trinkets.

Collage of LAC products

Jewelry - Ethnic

Jewelry - Ethnic

Jewelry - Sets

Jewelry - Sets

Jewelry - Modern

Bangles

Jewelry Boxes

Pens

Journey with us on the road to ethical excellence.

Thank you.

For Enrollment

Please contact: Ms. Geeta Shah

Mobile No: +91 9820592441

E mail ID: geetas1966@gmail.com

Mr. Pradeep Gidwani

Mobile No: +91 9892555775

E mail ID: gidwanipradeep@gmail.com

Let us break the shackles of the British Raj Let us break the shackles of the British Raj system which has led us to create an army of system which has led us to create an army of

clerks!clerks!

We have for far too long created non-thinking We have for far too long created non-thinking persons who have only learnt to meet the persons who have only learnt to meet the needs of an examination system… not an needs of an examination system… not an

education system!!!education system!!!

Another dream, another Another dream, another vision!vision!

Creating a new generation of hands Creating a new generation of hands on, minds on people…on, minds on people…

52 Ajanta Apartments, 75 Colaba Main Road,

Colaba, Mumbai – 400 005

Tel: 91 22 2218 9322

Mobile: 91 98212 42474

E-mail: renuskapoor@gmail.com

Images sourced from : A Paramparik Karigar Publication

Designed by : Syzigy – The Argon Company, Mumbai