Post on 14-Apr-2017
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START UP SACKVILLEStrategic Consulting
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Agenda Overview of Last Year’s SSW Key Challenges & Opportunities (4) Fundamental Pillars KSF’ For Our activities Proposed SSW Implementation Key Performance Metrics Summary
3 BRIEF OVERVIEW
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Business Key Points
Goal of Sackville Start Up Week: Build Connections between people in Sackville
(students, community, and faculty) Build awareness of student entrepreneurship on
campus.
Events: Pitch 101 Innovative Ideas Workshop Start-up Communities Video Viewing Student Entrepreneurship Panel
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Key ChallengesKey Challenges:
Timing – Mid March Communication and Awareness Support the Movement
*Cannot succeed without a solid fundamental strategy
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Start Up Sackville WeekSuccessful
Communication
CentralizationTiming Inter-Disciplinary
7 GOING FORWARD
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Key Success Factors – Goals/objectives
Four KSF’s within the SSW environment that determine the week’s ability to be successful and prosper.
KEY SUCCESS FACTORS#1) Students from all disciplines#2) Sufficient monetary prizing and professional connections#3) Entrepreneurial success#4) Entrepreneurship as a viable career option
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What Are Our Deliverables?Week full of activities that will solve last years challenges: Achieving satisfaction in the (4) main
pillars Our activities achieving our (4) KSF’
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Activity #1: Case CompetitionA case competition focused around entrepreneurship in which each group has 4 students from different disciplines. E.g. Accounting, Chemistry, Marketing, History, etc.
Pro This allows SSW to appeal to all disciplines while
getting students to make new connections. Monetary prize incentive
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Activity #2: Speaker SeriesSuccessful entrepreneurs share their experiences to convey that this path has tangible positive results.
Pro Allows students to consider entrepreneurship as
a viable business path that is on par with Accounting, Marketing, etc…
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Activity #3: Yes Atlantic This is the biggest conference in the Maritimes,
held in Fredericton, N.B. This event is dedicated to empowering youth entrepreneurs and leaders.
Pro Giving students exposure to entrepreneurship
opportunities available throughout Atlantic Canada
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Activity #4: Team Building Workshop
Targeting classes with current team projects on the go and encourage professors to encourage these groups to attend.
Pro Allows students to have more cohesive teams
with better communication.
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Activity #5: Mentorship SessionsA lunch/session with entrepreneurship mentors. This event would focus on small groups and dynamic discussions.
Pros Opportunity for more informal discussions and
candid advice. Allows students to flush out their ideas and get
feedback.
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Analysis of our deliverablesKSF #1Inter-
Disciplinary
KSF #2Incentive – prizing &
connections
KSF#3Entrepreneu
rship success
KSF#4Viability of
entrepreneurship
Activity #1: Case Competition ✓ ✓ ✓Activity #2: Speaker Series ✓ ✓Activity #3: Yes Atlantic ✓ ✓ ✓ ✓Activity #4: Team Building Workshop ✓ ✓Activity #5: Mentorship Sessions ✓ ✓ ✓
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Key StakeholdersPrimary stakeholders:
Students: Receive the direct benefits from these entrepreneurship events.
Secondary stakeholders:
Community Members: Receives a large economic benefit from entrepreneurship
Funders: Businesses that have invested into the entrepreneurship at Mount Alison will be able to see their investment grow within the community.
17 IMPLEMENTATION
PHASE I PHASE II PHASE IIIStrategic
goals achieved, analyze, revisit
1st year 2nd year 3rd year 2018+
Satisfy the (4) Main
Fundamental Pillars
Ensure That Our Activities Fulfill our (4) KSF’s
Ensure That There Is a Net
Positive Benefit
Implementation Timeline
Fundamentals:
Communication
Inter-Disciplinary
Timing Centralizatio
n
Key Success Factors:
Viability of entrepreneurship
Inter-Disciplinary Entrepreneurship Success Incentive - Prizing &
Connections
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Key Performance MetricsIn Order of Importance:
Profit: Is SSW making a profit or breaking even? Attendance: Is SSW attendance sufficient to warrant the activities that are being implemented?Student Satisfaction: Are students satisfied and content with the activities being implemented?Sustainable Continuity Feasible
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By fulfilling the (4) main fundamental pillars and accomplishing our KSF in regards to our activities:
SSW will achieve significant success and the Sackville community will greatly benefit.
Recap
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THANK YOU
Questions?
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Appendices
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Key Success FactorsSTUDENTS WANT COMPETITION
PROVIDESKEY SUCCESS FACTORS
More inclusive to students from different disciplines
Create activities that promote inter-disciplinary participation
#1) Activities that are geared towards including students from all disciplines
Monetary prizes and recognition for participating in the activities.
Provide tangible proof and funding for winning students.
#2) Ensure that their sufficient monetary and tangible incentive for students to participate. i.e. prizing, connections, etc…
Information and experiences that demonstrates the viability of entrepreneurship.
Identify and acquire successful entrepreneurs within the community
#3) Successful entrepreneurs share their stories to provide tangible proof of the viability of entrepreneurship as a career.
The opportunity to find out if they would make good entrepreneurs.
Provide resources as well as info. that will answer their various inquiries
#4) Provide activities that allow students to discuss their ambitions to be entrepreneurs.
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Human Resources We will have all the man power coming from volunteers, Estimation would be around 5 people for the whole week. We will not pay them but we can include a lunch, water
bottle and possibility of volunteering letter (stating the amount of hours they helped us out)
Case comp ~ 3 people Speakers series ~ 2 people Pitch 101 ~ 2 people Lego Contest ~ 2 people Mentorship ~ 2 people
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Financial Projection Possible Sponsors (Revenue):
MOUNT ALLISON UNIVERSITY Venn centre Enactus MTA MASU MTA Student brand ambassador Pond Deshpande Centre
Town of Sackville Legion of Sackville Knights of Columbus
Hub city networking Canadian blood
service Church carpet Snow fox vodka Belliveau orchard Mavericks comm.
Inc. Atlantic Yamaha
SACKVILLE GREATER MONCTON
These institutions could help us obtain capital and the possibility of prize packs, food, and volunteering.
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Financial ProjectionExpenses:Prize Money: Case competition: ~$1,000 Lego Contest: ~$500
Incidentals Refreshments throughout the week: ~$250 Gas for mentors/speakers: ~$200
Events Yes Atlantic: ~$2,000
Marketing: Paid advertisement: ~$100 Misc. posters, flyers, etc.: ~$50
TOTAL: ~$4,100