Post on 21-Feb-2017
Get Discovered In Local SearchOr Become Irrelevant
April 29, 2013
Interactive Advertising Bureau
Sabrina AlimiSenior Manager, Mobile Marketing Center of Excellence@SabrinaAlimi
Local Search directly & instantly connects consumers intending
to purchase products & services with local businesses.
@SabrinaAlimi
Local Search directly & instantly connects consumers intending
to purchase products & services with local businesses.
@SabrinaAlimi
Local Search directly & instantly connects consumers intending
to purchase products & services with local businesses.
@SabrinaAlimi
3 Types of Local Searches
Looking for Specific Business
An Exploration Tool
Contextual Discovery
@SabrinaAlimi
Where are Consumers Searching?
Search Engines
Mapping Services
Internet Yellow Pages
Specialized Directories
Social Media @SabrinaAlimi
Mobile
3. RESULTS2. SEARCH1. APP HOME
@SabrinaAlimi
Local Search is Important for
Small-Medium Business
Multi-Location
Enterprises Local Service Providers
@SabrinaAlimi
3 Types of Local Search Results
Organic Search Results
@SabrinaAlimi
3 Types of Local Search Results
Sponsored Business Listings
@SabrinaAlimi
3 Types of Local Search Results
Organic Business Listings
@SabrinaAlimi
Business listings results come from structured data sets
@SabrinaAlimi
Business listings results come from structured data sets
@SabrinaAlimi
6 Types of Data SourcesConsumer-Generated
Business Direct Claims/ Submissions
Data Aggregators (National Databases)
Listing Management Service (Client Specific Databases)
Vertical-Specific Providers (Specialized Databases)
Scraped Data@SabrinaAlimi
Multiple Sources Compete to Populate Publisher’ Business Listings
@SabrinaAlimi
16
Take Control Over Your Listings
@SabrinaAlimi
Measure Success Coverage and Accuracy
o Citation Reports, Visibility or Presence Audit Report, Local Ranking Analysis
Engagement o Profile Page Activity
Reports, Reputation Monitoring Reports
@SabrinaAlimi