Hacks | Tips | TricksRemoving Social Media Frustrations

@jasonfreshly

© 2015 The Fresh Idea Group

© 2015 The Fresh Idea Group

Yes, I’m definitely amillennial...

© 2015 The Fresh Idea Group

Breaking down Social Media Marketing:

● 2-way communication with your client base

● Creating a lifestyle for your clients around your brand

© 2015 The Fresh Idea Group

● You are Marketing to your customers, who will help share your message

© 2015 The Fresh Idea Group

Integrate● How do you currently operate?

○ Evernote, Calendar, SalesForce○ Written Planner

● Your SmartPhone○ How often do you look at?○ Take some of those looks to do

Social Media© 2015 The Fresh Idea Group

Schedule That S&!*

© 2015 The Fresh Idea Group

● 30 Minute Time Blocks - Set it○ Schedule out content as far in advance

■ actual schedule, news, blogs, shoutouts, etc.○ Research new, engage the platform○ Analyze what you’ve done

● How-to’s○ HootSuite○ Facebook internally

Linking Accounts...

© 2015 The Fresh Idea Group

Facebook | Twitter: NO!

© 2015 The Fresh Idea Group

© 2015 The Fresh Idea Group

© 2015 The Fresh Idea Group

Linking Accounts...

© 2015 The Fresh Idea Group

● IFTTT(.com)

○ Instagram … Twitter○ Instagram … Facebook○ Twitter … Facebook○ Etc. (Tweet your Nest updates)

● Facebook | Twitter: NO!

Which one???

© 2015 The Fresh Idea Group

● It’s the one we all know…● The algorithm is limiting your reach● Look into setting a $$$ budget

○ Promoted Post○ Ads to attract new people

● 3rd party posting works less

© 2015 The Fresh Idea Group

● It’s a labor of love, strap in and get committed

● # to join the conversations and get noticed, or noticed who you want

© 2015 The Fresh Idea Group

● Keep it current○ Think about Keywords/Buzz words within your

industry● Share milestones, brag a bit● Leverage Groups

○ Engage, find a way to talk offline

© 2015 The Fresh Idea Group

● They rake in 60%+ of all worldwide search...why aren’t you on it

● If you have a physical location● Reviews (<5) help your SEO

© 2015 The Fresh Idea Group

● Younger Demographic (and growing)● Similar language to Twitter● Creating a brand personality

○ Have fun & create○ Create stories○ Canva

© 2015 The Fresh Idea Group

● The Power of Video● Part of Google Search results

● **Platforms also have their own video components..

© 2015 The Fresh Idea Group

● Cult Following● Extremely large search engine● It’s all about getting people back to your

website● All visual content accepted

© 2015 The Fresh Idea Group

● SEO● Fresh Content● Share your knowledge

○ Then post and re-post across social media channels

© 2015 The Fresh Idea Group

© 2015 The Fresh Idea Group

● Webinar - 2/26, 3/24, 4/21○ bit.ly/SMMWebinars

● BootCamp - 2 months○ bit.ly/SABAFebruary

● Presentation○ http://www.slideshare.net/JasonFreshly

● Newsletter○ bit.ly/TFIGNews

© 2015 The Fresh Idea Group

@jasonfreshly