“This Giant Never Sleeps”

Digital Strategy

What is Bauer Hockey?

One of the leading manufactures of hockey equipment and apparel Founded in 1927 in Ontario Currently sponsors over 60 NHL players

Target Audience

Current hockey players

Those thinking about getting involved in the sport.

Ages 7-15

BIG IDEA

“THIS GIANT NEVER SLEEPS”

Tools & Tactics

Tools & Tactics

SPLIT TESTING

Mobile Strategy

SMS

Bauer Hockey APP

Visual Social Media

Budget

$150,000……..a month

Summary

Focus on Target Audience

Talk the Talk and Walk the Walk