Ruthie, Inc.

Ruthie Cool, Curated Daily Deal Sites On Demand!

PROPRIETARY & CONFIDENTIAL!

Over the past two years, weʼve seen an explosion of daily deal sites, (over 450 nationwide!), but with only so much time in the day, no one can expect to visit every website to discover all the great deals that are really out there.

Because of all this glut of daily deal sites, most people only have the time to sign up with a handful of them and then have to deal with a barrage of daily emails to inform them of all those great sushi dinners, speed dating experiences, concert tickets, or trips for two at 50% off.

With this influx of incoming daily deal emails, our inbox is overwhelmed with deal after deal causing massive deal fatigue and actually reducing the number of deals purchased.

The Problem

PROPRIETARY & CONFIDENTIAL!ext

...these sites are crowded, hard to navigate and make it difficult to find deals for even the most avid web surfer.

And most aggregated daily deal sites are found on websites...

PROPRIETARY & CONFIDENTIAL!ext t

We all want a good deal and to save money. A few people go to the extreme and clip every coupon available, but most of us just want to save a few bucks here and there and find the next great deal.

We all wish we had 5 hands, 10 eyes and the time to sift through countless emails and daily deal websites, but thatʼs not possible in todayʼs world, hence Ruthie was born.

Ruthie is a simple to use thoughtfully designed iPhone & Android app with a an intuitive interface that allows deal hungry users to ʻshopʻ for all their favorite 1 time deals on demand...and thanks to a culture that has never been more connected, everyoneʼs favorite deal is now just a click away.

The Solution

PROPRIETARY & CONFIDENTIAL!ext

Ruthie is an iPhone/Android application that curates the best daily deals from the hottest daily deal sites through an easy to use, intuitive user interface & social experience.

PROPRIETARY & CONFIDENTIAL!ext

Discover, Buy, and Share!

Tex TPROPRIETARY & CONFIDENTIAL!ext tPROPRIETARY & CONFIDENTIAL!ext

U.S. Daily Deal Market Size & Validation

PROPRIETARY & CONFIDENTIAL!ext

The Daily Deal market size in 2012 ismassive at 2.465B and projected to double by 2015 to $4.171B.

4 out of 5 Daily Deal subscribers havepurchased at least 1 deal in the last 6 months. 60% in the last 90 days. Of All online consumers, 44% use or search Daily Deal sites.

Business Model

PROPRIETARY & CONFIDENTIAL!ext

AdvertisingDirect in-ad promotions (CPM based)

Ruthie ʻExciteʼ Membership ClubAd-free service w/ our own impossible to get deals

Affiliate/Partnerships (Current)Ruthie gets paid per transaction

Ruthie automated daily deal websiteMonthly fees associated per transaction

18 to 48

Female 71%

Male 29%

Socially active

College graduate

Target Audience

Anyone that wants a

great deal on what they like

PROPRIETARY & CONFIDENTIAL!ext

Extensive PR Campaign with INK PR.

Strategic partnerships, social networks, key words.

Promotional Approach

Talk shows, Blogs, Magazines, etc.

Cross Media Promotion

Making it Big!

The Team

Christian Burkholder, Co-Founder/President Co-Founder & CEO, Ehab.comVP, Digital Media, S.A.F. Productions

Kaleb Khu, Co-Founder/COOFounder/GM, Cafe De Bangkok

Mike Walsh, VP Tech/DevelopmentCEO, Laced Interactive

George Stiehl, Creative DirectorCreative Director, SubcultureCEO Citizen LA

Bonnie Pakravan, Director of Finance Co-Founder Dirty Laundry / USC Marshall School of Business

We love saving 50% off food, clothes and everything else, but with so many deal sites to chose from, we found ourselves logging a ton of hours searching for deals from different websites and apps just to discover something we liked. It was just too time consuming and so in the end, you really had to rely on daily deal emails to inform you of their latest deals, but then the barrage of emails touting every deal on the planet became too much to deal with, so we decided to curate our own app that brings it all together, just how we like it!

Why are we doing this?

PROPRIETARY & CONFIDENTIAL!ext

Ruthie is based out of Los Angeles and represented by David Makman & Associates.

Christian BurkholderCo-Founder & President

RUTHIE, INC. 4711 W. Sunset Blvd, Suite 199Los Angeles, CA 90027

310 480-1111christian@ruthie.com@ruthieapp

thank you

© 2012

Contact:Christian Burkholder & Bryan AlbrightSquare1prod@gmail.com

thank you