Post on 15-Jan-2016
Rutgers University LibrariesMBA OrientationAugust 22, 2005Ryan Womack, Business & Economics Librarian
RUL Resources
• Books• Journals• Databases• Multimedia
Collections
• Over $7 million spent annually on collections
• 234 major online databases• Most business journals
available online• Subscriptions assure
quality, completeness, convenience
Remote Access
• Almost all web resources available off-campus
• Use NetID and password to login in at the libraries home page
Library Services
• Request delivery of books and articles using your barcode and Library PIN number
• Renew checkouts in the same manner
• Request your PIN at any circulation desk or by e-mail to Ask-A-Librarian
Even more services
• A large library system – Kilmer, Dana, Alexander, LSM
• Indefinite checkout period• Recall and Request!• EZBorrow and ILL
Library Services
• Research Guides for Business Resources in many areas
• Reference Assistance (in person, by phone, or e-mail)
Finding Information
• Burger King has introduced a controversial new ad campaign targeting 18-34 year old males
• Their new product --- Chicken Fries
• Let’s find out more
Internet
• Current, convenient, cheap• Difficult to focus on factual
or historical information• Find out what everyone
else knows already
Internet vs. Subscription Databases
• Internet = Unprofessional?
• Databases provide access to higher quality, in-depth, filtered information written by experts
Business Source Premier
• Best general source for business periodicals
• Excellent coverage of scholarly business journals
• Lots of full text• Use LinkSource to locate
more full text
Prepared Foods, July 2005
Journal of Public Policy and Marketing
Journal of Public Policy and Marketing Spring 2005
Factiva
• Largest source for business news
• International, multilingual• Continuously updated
MarketLine
• Short company and industry profiles
TableBase
• Statistical data, extracted from leading trade publications
• Great for fast, reliable figures
From Nation’s Restaurant News
ReferenceUSA
• Largest searchable directory of US businesses
• Over 12 million listings
Data resources
• Global Financial Data• Mergent Online• COMPUSTAT/WRDS• And much more…
RUL and you
• Access to high quality, in-depth, reliable resources
• Go beyond what anyone with an internet connection can find
• Please contact a librarian (e.g., me) for further assistance