Rush DOZ Fall 2010

Diana SmithVice President of CommunicationsDelta Omicron Zeta, Leadership FraternityUniversity of Southern California

Rush DOZ Fall 2010

From concept to execution, I created a comprehensive recruitment

campaign for USC’s premier leadership fraternity,

Delta Omicron Zeta.

From concept to execution, I created a comprehensive recruitment

campaign for USC’s premier leadership fraternity,

Delta Omicron Zeta.

How do you convince busy student leaders they should rush your fraternity?

Challenge their perspective

Where they share online

Circulate Parody Facebook Videos:Change how you see-Lost-Glee-Jersey Shore-The Office-It’s Always Sunny

.Click names of shows to view more videos

.Click through to next slide to view video

Where they play online

Where they walk to class

KaleidoscopeFlash MobTrousedale Ave, USC

And where they go to get involved

Set up shop •Involvement fair booth•MyUSC homepage announcements•Student organizations presidents’ list serve•Personalized invitations to recommended students

Then give them all the info they need

With a robust and inspiring website

Energize the fraternity to meet & greet new members

Plan and promote rush week’s details

And execute 6 awesome rush events

What was the ROI?

The most competitive applicant pool yet

•25% increase in rush registration•Higher attendance at each rush event than previous semesters•Greater recognition of DOZ on campus•21 impressive student leaders extended bids to the fraternity

To choose the next class of DOZ

Rush DOZ Fall 2010

Diana SmithVice President of CommunicationsDelta Omicron Zeta, Leadership FraternityUniversity of Southern California