Startups on AWS:

Running Lean & Scaling Fast

Martin Yan

AWS Greater China

Which company…

…grew to 14 million users in just over a year

…reached 150 million photos & terabytes of data

…signed up 10 million users in 12 hours after launching an Android app

…with only 3 engineers?

HOW?

“Cloud is like a fertilizer that creates

Startups”

Eric Ries, author of NY Times

bestseller “The Lean Startup”

=

These Asia startups … are getting the same… as these companies:

DURABILITY

SECURITY

SCALABILITY

RELIABILITY

AFFORDABILITY

These Asia startups benefit from AWS… just like these companies:

E-COMMERCE

CONSUMER APPS

GAMING

ENTERPRISE / SaaS

MEDIA

And all these startups…

…”are standing on the shoulders of giants”

On a global footprint

Region

US-WEST (Oregon) EU-WEST (Ireland)

ASIA PAC

(Tokyo)

ASIA PAC

(Singapore)

US-WEST (N. California)

SOUTH AMERICA (Sao

Paulo)

US-EAST (Virginia)

GOV CLOUD

ASIA PAC

(Sydney)

Availability Zone (AZ)

On a global footprint

Edge Locations

Dallas(2)

St.Louis

Miami

Jacksonville Los Angeles (2)

Palo Alto

Seattle

Ashburn(2)

Newark New York (2)

Dublin

London(2)

Amsterdam Stockholm

Frankfurt(2) Paris(2)

Singapore(2)

Hong Kong

Tokyo

Sao Paulo

South Bend

San Jose

Osaka Milan

Sydney

On a global footprint

01 02 03 04

idea demo profitability scale

How do I

develop fast

and get to

market faster?

How do I

deal with

unpredictable

demand & scale

up easily?

How do I run

lean and

continue to grow

my revenue?

Launch your infrastructure in a few clicks so you can Reduce

Time to Market

Pay only what for you use, with no commitment and lock in, so you

can Experiment More at Lower Costs

Leverage SDK’s, libraries, deployment tools and more to achieve

Shorter Development Cycles

Experiment More & Develop Faster

aws.amazon.com/code aws.amazon.com/architecture

Code, Libs, SDK’s, Architectures

Full Elasticity for Maximum Scalability

Scale to 1000s of servers in minutes

Add billions of objects with Amazon S3

Globally distribute petabytes of data

Select any level of desired throughput

Fully automate the process of scaling up & down

2GB free

millions of

users

Go global in minutes to reach a global audience Fast & Easy customer acquisition leveraging AWS content distribution

Application

"With our social game growing from 1 million to 3

million in 3 months, we can spin out more than 300

servers quickly, only managed by ONE engineer.”

Yitao Guan, CTO

You begin your Startup in a garage…

…and build a fantastic app

people love it!

and everyone wants to use it…

Now what?!

70:30

Reduce Costs & Grow revenue

Consider reserved capacity purchase options : Reserved

Instance (EC2/RDS/Elasticache), Spot instance, Cloudfront

Reserved Capacity

Leveraging our large scale, we have reduced our prices 30+

times in the last years, leading to Low Costs

AWS removes undifferentiated heavy lifting – allowing you to focus

on your business and Generate Revenue

Economies of Scale Lower variable expense than companies can achieve themselves

Reduced

Prices

More

Customers

More AWS

Usage

More Infra-

structure

Economie

s of Scale

Lower

Costs

On-Demand

Pay for compute

capacity by the hour

with no long-term

commitments

For spiky workloads,

or to define needs

Cost Optimization using different purchase models

Reserved

Make a low, one-time

payment and receive a

significant discount on

the hourly charge

For committed

utilization

Spot

Bid for unused capacity,

charged at a Spot Price

which fluctuates based

on supply and demand

For time-insensitive or

transient workloads

Dedicated

Launch instances within

Amazon VPC that run

on hardware dedicated

to a single customer

For highly sensitive or

compliance related

workloads

Free Tier

Get Started on AWS

with free usage & no

commitment

For POCs and

getting started

18m users

410TB data

12 staff

• Most traffic happens in the

afternoons and evenings, so

they reduce the number of

instances at night by 40%.

• At peak traffic $52 an hour is

spent on EC2 and at night,

during off peak, the spend is

as little as $15 an hour. The

difference is an amazing 71%

$52 / hr day

$15 / hr day

To close off……

Focus on YOUR

business and idea

Not undifferentiated heavy IT lifting

We take care of…

Data centers

Power

Cooling

Cabling

Networking

Racks

Servers

Storage

Labour

…so you don’t have to…

Buy and install new hardware

Set up and configure new

software

Build new data centers

PROMPT> ec2-run-instances ami-b232d0db -k gsg-keypair --

client-token 550e8400-e29b-41d4-a716-446655440000

Thank you!

http://aws.amazon.com/apac/awsday/taipei-zh

Martin Yan AWS Greater China

ymartin@amazon.com

http://bit.ly/echelontw2013