Policy PrimerRunkeeper

Terms of Services and Privacy Policy

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Do you enjoy fitness?

(Running Girl, 2005)

Introducing Runkeeper!

(Runkeeper Profile, 2011).

But what exactly is Runkeeper?

Runkeeper is a website andmobile application thatallows you to:

(Runkeeper, 2008)

- track;

- manage; and

- share you fitness activities.

But wait!

Let’s first take a quick look at some important information called the….

Terms of Services and Privacy Policy

(Paper Mountain, 2013)

After all,by using Runkeeper we are acknowledging

that we have:

“read, understood and agree to be bound by Runkeeper’s Terms of Use and Privacy Policy”

(Runkeeper 2013).

RUNKEEPER SERVICETo enhance your fitness tracking experience,

Runkeeper’s service provides for the delivery of content.

Content may include: - fitness goals;

- personal records;

- maps; and

- history.

(Runkeeper, 2011)

Thinking of using content outside theTerms of Use?

Runkeeper’s content is protected bycopyright laws, unauthoriseduse may violate copyright,trademark andother laws.

(Barb Wire Fence, 2007).

The Terms of Services state that you may not:

“sell, transfer, assign, license, sublicense, or modify the Content or reproduce, display, publicly perform, make a derivative version of, distribute, or otherwise use the Content in any way for any public or commercial purpose, except to utilize features of the Services that, by their nature,

involve publishing or sharing of Content with the public” (Runkeeper 2013).

If you do happen to violate such terms…

Your permission to access and or use the Content and Services may automatically

terminate and…

“you must immediately destroy any copies you have made of the Content” (Runkeeper, 2013).

(Padlock, 2012).

While Runkeeper is providing content to assist users in achieving their fitness goals, it is also

collecting information from them while using the fitness tracking services.

(Security Camera Marco , 2012).

PRIVACYRunkeeper’s Privacy Policy sets out the

policies with regards to collected information such as personally identifiable data.

But where is my personaldata going?

(Question, 2007).

Well, according to Runkeeper’s Privacy Policy, your data may be transferred from your

current location to Runkeeper’s office in the USA and other countries.

But what is my personal dataBeing used for?

(Question, 2007).

Well, information collected includes real-time geographic and location data that allows Runkeeper to provide activities such as

fitness mapping.

(Runkeeper, 2012).

Runkeeper alsoconducts research

on personal data such as demographics, interests

and behaviour, in aneffort to better serve

and understand its users.

(Sports and Academics, 2010).

Collecting information toprovide us with better

products andservices sounds

fine right?

(Thinking, 2007).

While this can be true, Runkeeper also discloses that in the event of a “sale, merger or reorganisation” personal data may be part of the transferred asset.(Runkeeper 2013).

(Stuff for sale here, 2008).

DECISIONSSo remember, YOU always have a choice

when ticking the Agree to Terms box.

If you do accept the terms, remember to check in every now and then, as Runkeeper reserves the right to modify their policy at any time without

prior notice.

It is also important to note that:

Runkeeper’s policy provides its users with the ability to use the services without

providing personal data. In doing so however, you may not be able use all the services and

features available.

Bibliography

Barb Wire Fence. (2007). Retrieved from: http://www.flickr.com/photos/40523968@N00/3808165834

More programming. (2007). Retrieved from: http://www.flickr.com/photos/69328495@N00/366823500

Padlock. (2012). Retrieved from: http://www.flickr.com/photos/54106249@N05/7146066347

Paper Mountain. (2013). Retrieved from: http://www.flickr.com/photos/21289977@N05/8431472575

Thinking. (2007). Retrieved from: http://www.flickr.com/photos/63379251@N00/394359583

Runkeeper. (2013). Retrieved from: http://runkeeper.com/

Runkeeper. (2012). Retrieved from: http://www.flickr.com/photos/29608604@N06/6834984437

Runkeeper. (2011). Retrieved from: http://www.flickr.com/photos/72092002@N00/5927278363

Runkeeper. (2008). Retrieved from: http://www.flickr.com/photos/29608604@N06/6279206931

Runkeeper Profile. (2011). Retrieved from: http://www.flickr.com/photos/28855526@N03/5747784159/

Running Girl. (2005). Retrieved from: http://www.flickr.com/photos/15123918@N00/393650532

Question! (2007). Retrieved from: http://www.flickr.com/photos/92454606@N00/349497988/

Security Camera Marco. (2012). Retrieved from: http://www.flickr.com/photos/66251177@N02/6959871909/

Sports and Academics. (2010). Retrieved from: http://www.flickr.com/photos/46095695@N06/4294865448/

Stuff for sale here. (2008). Retrieved from; http://www.flickr.com/photos/21618353@N00/2452044567