Post on 02-Jan-2016
Confidential – Not for reproduction
Why the Handango Commerce Engine?Why the Handango Commerce Engine?
The Handango Commerce Engine is a secure shopping cart that appears on your Web site as your own e-commerce. Handango will:
• Develop, host and maintain the shopping cart
• Deliver the software, registration keys and messaging to customers
• Provide timely reports as well as expert customer service and developer relations teams
• Remit payments on a monthly basis via check or wire transfer
The Handango Commerce Engine is a secure shopping cart that appears on your Web site as your own e-commerce. Handango will:
• Develop, host and maintain the shopping cart
• Deliver the software, registration keys and messaging to customers
• Provide timely reports as well as expert customer service and developer relations teams
• Remit payments on a monthly basis via check or wire transfer The Handango Difference:
Confidential – Not for reproduction
FeaturesFeatures• The Handango Commerce Engine is feature-rich and can:
• Deliver Software via HTML and SMS (PC and wirelessly)
• Provide Shopping Carts in six languages and four currencies
• Create and Accept Promotion Codes and Gift Certificates (Optional: created by Developer within account)
• Generate a dynamic detailed list of applications and product pages by Developer
• Upsell additional products to customers
• The Handango Commerce Engine is feature-rich and can:
• Deliver Software via HTML and SMS (PC and wirelessly)
• Provide Shopping Carts in six languages and four currencies
• Create and Accept Promotion Codes and Gift Certificates (Optional: created by Developer within account)
• Generate a dynamic detailed list of applications and product pages by Developer
• Upsell additional products to customers
Confidential – Not for reproduction
BenefitsBenefits• There are many benefits to using the Handango Commerce Engine:
• Reliability: Handango is rated among the Web’s 100 in terms of site stability with 99.9% uptime
• Visibility: All sales count towards Handango download/sales counters
• Appearance: A professional looking site and shopping cart that does not appear to be outsourced.
• Channels: Handango will alsoprocess orders by phone, fax,e-mail, mail, and purchase orders
• Taxes & Restrictions: Remitpayments to EU (VAT) and othernations based on global tax laws
• There are many benefits to using the Handango Commerce Engine:
• Reliability: Handango is rated among the Web’s 100 in terms of site stability with 99.9% uptime
• Visibility: All sales count towards Handango download/sales counters
• Appearance: A professional looking site and shopping cart that does not appear to be outsourced.
• Channels: Handango will alsoprocess orders by phone, fax,e-mail, mail, and purchase orders
• Taxes & Restrictions: Remitpayments to EU (VAT) and othernations based on global tax laws
Confidential – Not for reproduction
CostsCosts• Handango charges less than other e-commerce providers per
download when fixed costs are factored and will:
• Dynamically build the site at no cost
• Require no ongoing quarterly maintenance fees
• Charge a percentage of each sale with no minimum sales amount required
• Make payments once per month in accordance with Handango’s paymentpolicies
• Handango charges less than other e-commerce providers per download when fixed costs are factored and will:
• Dynamically build the site at no cost
• Require no ongoing quarterly maintenance fees
• Charge a percentage of each sale with no minimum sales amount required
• Make payments once per month in accordance with Handango’s paymentpolicies
The Handango Difference:
No customer service fees No setup fees No hosting fees No transaction fees No fees for phone or fax orders No charge back fees No extra fees anywhere
Confidential – Not for reproduction
RatesRates
Tiers based on yearly sales at your website:
• 20% for sales up to $15K• 15% for sales $15K to $50K• 14% for sales $50K to $100K• 13% for sales $100K to $500K• 12% for sales $500K to $1MM• 11% for sales $1MM to $5MM• 10% for sales over $5MM
Tiers based on yearly sales at your website:
• 20% for sales up to $15K• 15% for sales $15K to $50K• 14% for sales $50K to $100K• 13% for sales $100K to $500K• 12% for sales $500K to $1MM• 11% for sales $1MM to $5MM• 10% for sales over $5MM
Confidential – Not for reproduction
ExamplesExamples• Iambic
– www.iambic.com• DDH Software
– www.ddhsoftware.com• Sega Mobile
– www.segamobile.com• Mobile Digital Media
– www.gomdm.com• SplashData
– www.splashdata.com• iGo Mobility
– http://software.igo.com• DeveloperOne
– www.developerone.com
• Iambic– www.iambic.com
• DDH Software– www.ddhsoftware.com
• Sega Mobile– www.segamobile.com
• Mobile Digital Media– www.gomdm.com
• SplashData– www.splashdata.com
• iGo Mobility– http://software.igo.com
• DeveloperOne– www.developerone.com
The Handango Difference:
Used by over 300 Developers Deliver software in over 90 nations Built on Handango AMPP; in 2002, processed hundreds of thousands of transaction and processed millions of software downloads.
Confidential – Not for reproduction
ExamplesExamples• Iambic
– www.iambic.com• DDH Software
– www.ddhsoftware.com• Sega Mobile
– www.segamobile.com• Mobile Digital Media
– www.gomdm.com• SplashData
– www.splashdata.com• iGo Mobility
– http://software.igo.com• DeveloperOne
– www.developerone.com
• Iambic– www.iambic.com
• DDH Software– www.ddhsoftware.com
• Sega Mobile– www.segamobile.com
• Mobile Digital Media– www.gomdm.com
• SplashData– www.splashdata.com
• iGo Mobility– http://software.igo.com
• DeveloperOne– www.developerone.com
The Handango Difference:
Used by over 300 Developers Deliver software in over 90 nations Built on Handango AMPP; in 2002, processed hundreds of thousands of transaction and processed millions of software downloads.
Confidential – Not for reproduction
ExamplesExamples• Iambic
– www.iambic.com• DDH Software
– www.ddhsoftware.com• Sega Mobile
– www.segamobile.com• Mobile Digital Media
– www.gomdm.com• SplashData
– www.splashdata.com• iGo Mobility
– http://software.igo.com• DeveloperOne
– www.developerone.com
• Iambic– www.iambic.com
• DDH Software– www.ddhsoftware.com
• Sega Mobile– www.segamobile.com
• Mobile Digital Media– www.gomdm.com
• SplashData– www.splashdata.com
• iGo Mobility– http://software.igo.com
• DeveloperOne– www.developerone.com
The Handango Difference:
Used by over 300 Developers Deliver software in over 90 nations Built on Handango AMPP; in 2002, processed hundreds of thousands of transaction and processed millions of software downloads.
Confidential – Not for reproduction
ExamplesExamples• Iambic
– www.iambic.com• DDH Software
– www.ddhsoftware.com• Sega Mobile
– www.segamobile.com• Mobile Digital Media
– www.gomdm.com• SplashData
– www.splashdata.com• iGo Mobility
– http://software.igo.com• DeveloperOne
– www.developerone.com
• Iambic– www.iambic.com
• DDH Software– www.ddhsoftware.com
• Sega Mobile– www.segamobile.com
• Mobile Digital Media– www.gomdm.com
• SplashData– www.splashdata.com
• iGo Mobility– http://software.igo.com
• DeveloperOne– www.developerone.com
The Handango Difference:
Used by over 300 Developers Deliver software in over 90 nations Built on Handango AMPP; in 2002, processed hundreds of thousands of transaction and processed millions of software downloads.
Confidential – Not for reproduction
ExamplesExamples• Iambic
– www.iambic.com• DDH Software
– www.ddhsoftware.com• Sega Mobile
– www.segamobile.com• Mobile Digital Media
– www.gomdm.com• SplashData
– www.splashdata.com• iGo Mobility
– http://software.igo.com• DeveloperOne
– www.developerone.com
• Iambic– www.iambic.com
• DDH Software– www.ddhsoftware.com
• Sega Mobile– www.segamobile.com
• Mobile Digital Media– www.gomdm.com
• SplashData– www.splashdata.com
• iGo Mobility– http://software.igo.com
• DeveloperOne– www.developerone.com
The Handango Difference:
Used by over 300 Developers Deliver software in over 90 nations Built on Handango AMPP; in 2002, processed hundreds of thousands of transaction and processed millions of software downloads.
Confidential – Not for reproduction
ExamplesExamples• Iambic
– www.iambic.com• DDH Software
– www.ddhsoftware.com• Sega Mobile
– www.segamobile.com• Mobile Digital Media
– www.gomdm.com• SplashData
– www.splashdata.com• iGo Mobility
– http://software.igo.com• DeveloperOne
– www.developerone.com
• Iambic– www.iambic.com
• DDH Software– www.ddhsoftware.com
• Sega Mobile– www.segamobile.com
• Mobile Digital Media– www.gomdm.com
• SplashData– www.splashdata.com
• iGo Mobility– http://software.igo.com
• DeveloperOne– www.developerone.com
The Handango Difference:
Used by over 300 Developers Deliver software in over 90 nations Built on Handango AMPP; in 2002, processed hundreds of thousands of transaction and processed millions of software downloads.
Confidential – Not for reproduction
ExamplesExamples• Iambic
– www.iambic.com• DDH Software
– www.ddhsoftware.com• Sega Mobile
– www.segamobile.com• Mobile Digital Media
– www.gomdm.com• SplashData
– www.splashdata.com• iGo Mobility
– http://software.igo.com• DeveloperOne
– www.developerone.com
• Iambic– www.iambic.com
• DDH Software– www.ddhsoftware.com
• Sega Mobile– www.segamobile.com
• Mobile Digital Media– www.gomdm.com
• SplashData– www.splashdata.com
• iGo Mobility– http://software.igo.com
• DeveloperOne– www.developerone.com
The Handango Difference:
Used by over 300 Developers Deliver software in over 90 nations Built on Handango AMPP; in 2002, processed hundreds of thousands of transaction and processed millions of software downloads.
Confidential – Not for reproduction
How Do I Get Started?How Do I Get Started?
(1)(1)
Handango Developer Handango Developer requests Software requests Software Distribution Agreement Distribution Agreement AddendumAddendum
(2)(2)
Handango Developer Handango Developer accepts Addendum accepts Addendum and sends back to and sends back to HandangoHandango
(3)(3)
Handango Developer Handango Developer sends Web site sends Web site information back to information back to HandangoHandango
(5)(5)
Handango Developer Handango Developer selects products to selects products to offer as “Upsell” items offer as “Upsell” items (optional)(optional)
(6)(6)
Handango Developer Handango Developer implements “Buy It” implements “Buy It” buttons on Web Site buttons on Web Site and launches Storeand launches Store
(4)(4)
Handango sends URL Handango sends URL links to Developer for links to Developer for implementation on implementation on Developer Web siteDeveloper Web site
Confidential – Not for reproduction
Then How Does it Work?Then How Does it Work?
Customer visits Customer visits Developer’s Web Developer’s Web
SiteSite
Customer finds Customer finds software to software to purchasepurchase
Customer clicks Customer clicks “Buy It” Button“Buy It” Button
Customer is Customer is taken to taken to
Handango Handango Commerce EngineCommerce Engine
Customer enters Customer enters promotion code promotion code
or gift certificateor gift certificate
Customer selects Customer selects payment methodpayment method
Once purchase is complete, Once purchase is complete, Handango will:Handango will:
(1) Communicate to Customer(1) Communicate to Customer
(2) Communicate to Developer(2) Communicate to Developer
(1)(1)
(2)(2)
Application stored in Application stored in Customer Account for Customer Account for
download laterdownload later
Handango Handango recognizes form recognizes form
factorfactor
Handango sends Handango sends application to Customer application to Customer
via PC or Phonevia PC or Phone
Handango provides Handango provides real-time reporting real-time reporting
for salesfor sales
Handango Handango calculates royalty calculates royalty
payment payment
Developer receives sales Developer receives sales notification based on notification based on
Extranet settingsExtranet settings
Confidential – Not for reproduction
Quantitative EvidenceQuantitative Evidence• 300+ software developer web sites• Handango & Premier sites can greatly increase as a result of
using the Handango Commerce Engine*
• 300+ software developer web sites• Handango & Premier sites can greatly increase as a result of
using the Handango Commerce Engine*
*all Handango Commerce Engine sales go toward rankings on Handango and Premier sites*all Handango Commerce Engine sales go toward rankings on Handango and Premier sites
Actual Software Developer SalesHandango Commerce Engine Case Study
Note: Sales are in the tens of thousands
HCE
Handango
Actual Software Developer SalesHandango Commerce Engine Case Study
Note: Sales are in the tens of thousands
HCE
Handango
Confidential – Not for reproduction
Qualitative EvidenceQualitative Evidence
“We chose the Handango Commerce Engine because it provides all the services we need: ease of use, complete integration, attentive customer care and stability. With Handango’s trusted e-commerce solution, we can focus on our core business.”
Tim WillisWeb Site ManagerExtended Systems
“The Handango Commerce Engine offered us amazingly rich functionality- such as a host of marketing features, unique over-the-air and digital rights management capabilities, and much more- as well as a great deal of flexibility to meet our precise requirements.”
Paul MoretonDirector
iGo Mobility Electronics
“The detailed reporting and robust promotional tools provided by the Handango Commerce Engine help us to better understand our customers and grow our business, while the seamless and secure purchasing experience ensures peace of mind for both SplashData and its customers.”
John ChaffeePresident
SplashData, Inc.
“By choosing the Handango Commerce Engine, we were able to tap into its rich suite of features, including support for multiple languages and currencies; flexible and customizable promotion opportunities, and seamless integration with our existing Web site.”
Sebastian DijmarescuDirector of Marketing
iambic, Inc.
Confidential – Not for reproduction
Advanced Features & ToolsAdvanced Features & Tools1) Up-selling2) Online Reporting Tool3) Promotion Code Administration4) Customizing the “Buy” link5) Manage Returns Administration6) Newsletter Administration7) Marketing Administration8) HCE Design Center9) International Opportunities10) Reliability & Security
1) Up-selling2) Online Reporting Tool3) Promotion Code Administration4) Customizing the “Buy” link5) Manage Returns Administration6) Newsletter Administration7) Marketing Administration8) HCE Design Center9) International Opportunities10) Reliability & Security
Confidential – Not for reproduction
1. Up-selling1. Up-selling• Encourage customers to buy your other products by
suggesting additional items or offering discounts• Encourage customers to buy your other products by
suggesting additional items or offering discounts
Confidential – Not for reproduction
1. Up-selling1. Up-selling• Encourage customers to buy your other products by
suggesting additional items or offering discounts• Encourage customers to buy your other products by
suggesting additional items or offering discounts
Confidential – Not for reproduction
1. Up-selling1. Up-selling• Encourage customers to buy your other products by
suggesting additional items or offering discounts• Encourage customers to buy your other products by
suggesting additional items or offering discounts
Confidential – Not for reproduction
1. Up-selling1. Up-selling• Encourage customers to buy your other products by
suggesting additional items or offering discounts• Encourage customers to buy your other products by
suggesting additional items or offering discounts
Confidential – Not for reproduction
2. Online Reporting Tools2. Online Reporting Tools• View detailed reporting for your Handango Commerce Engine
that includes Revenue, Orders, and daily or monthly visitors.• View detailed reporting for your Handango Commerce Engine
that includes Revenue, Orders, and daily or monthly visitors.
Confidential – Not for reproduction
2. Online Reporting Tools2. Online Reporting Tools• View detailed reporting for your Handango Commerce Engine
that includes Revenue, Orders, and daily or monthly visitors.• View detailed reporting for your Handango Commerce Engine
that includes Revenue, Orders, and daily or monthly visitors.
Confidential – Not for reproduction
2. Online Reporting Tools2. Online Reporting Tools• View detailed reporting for your Handango Commerce Engine
that includes Revenue, Orders, and daily or monthly visitors.• View detailed reporting for your Handango Commerce Engine
that includes Revenue, Orders, and daily or monthly visitors.
Confidential – Not for reproduction
2. Online Reporting Tools2. Online Reporting Tools• View detailed reporting for your Handango Commerce Engine
that includes Revenue, Orders, and daily or monthly visitors.• View detailed reporting for your Handango Commerce Engine
that includes Revenue, Orders, and daily or monthly visitors.
Confidential – Not for reproduction
3. Promotion Codes3. Promotion Codes
• 2 Ways to Obtain a Promotion Code– Promotion Code Request Form– “Create Promotion Code” Tool
• Market the Code to your Customers– On your site– Through e-mail blasts– Product Launch Program– Handango product descriptions– “Handango Specials” tab
• 2 Ways to Obtain a Promotion Code– Promotion Code Request Form– “Create Promotion Code” Tool
• Market the Code to your Customers– On your site– Through e-mail blasts– Product Launch Program– Handango product descriptions– “Handango Specials” tab
Confidential – Not for reproduction
3. Promotion Code Admin3. Promotion Code Admin• Create, view & modify your own codes in real time• Create, view & modify your own codes in real time
Confidential – Not for reproduction
3. Promotion Code Admin3. Promotion Code Admin• Create, view & modify your own codes in real time• Create, view & modify your own codes in real time
Confidential – Not for reproduction
3. Promotion Code Admin3. Promotion Code Admin• Create, view & modify your own codes in real time• Create, view & modify your own codes in real time
Confidential – Not for reproduction
3. Promotion Code Admin3. Promotion Code Admin• Create, view & modify your own codes in real time• Create, view & modify your own codes in real time
Confidential – Not for reproduction
3. Promotion Code Admin3. Promotion Code Admin• Create, view & modify your own codes in real time• Create, view & modify your own codes in real time
Confidential – Not for reproduction
3. Promotion Code Admin3. Promotion Code Admin• Create, view & modify your own codes in real time• Create, view & modify your own codes in real time
Confidential – Not for reproduction
3. Promotion Code Admin3. Promotion Code Admin• Create, view & modify your own codes in real time• Create, view & modify your own codes in real time
Confidential – Not for reproduction
4. The “Buy” Link4. The “Buy” Link
http://minibrand.handango.com/minibrand/basket.jsp?addItem=
12345&siteId=678&bNav=1&continueUrl=www.yoursite.com
- Add products into the basket- Track sales using your unique siteId- Change the navigation bar (footer)- Use the “Continue URL” to link customers to
“Continue Shopping”
http://minibrand.handango.com/minibrand/basket.jsp?addItem=
12345&siteId=678&bNav=1&continueUrl=www.yoursite.com
- Add products into the basket- Track sales using your unique siteId- Change the navigation bar (footer)- Use the “Continue URL” to link customers to
“Continue Shopping”
Confidential – Not for reproduction
4. The “Buy” Link4. The “Buy” Link
Automatically Applying A Promotion Code To the BasketSimply add the parameter &code=mycode to the “buy” link
Automatically Applying A Promotion Code To the BasketSimply add the parameter &code=mycode to the “buy” link
Confidential – Not for reproduction
4. The “Buy” Link4. The “Buy” LinkAdd Multiple Items into the BasketSimply add additional product IDs separated by commas to the link!
Add Multiple Items into the BasketSimply add additional product IDs separated by commas to the link!
Confidential – Not for reproduction
5. Manage Returns Tool5. Manage Returns Tool
Note: This tool can be accessed by contacting Handango
Note: This tool can be accessed by contacting Handango
• Grant a full refund to a Handango Commerce Engine customer• Grant a full refund to a Handango Commerce Engine customer
Confidential – Not for reproduction
5. Manage Returns Tool5. Manage Returns Tool
Note: This tool can be accessed by contacting Handango
Note: This tool can be accessed by contacting Handango
• Grant a full refund to a Handango Commerce Engine customer• Grant a full refund to a Handango Commerce Engine customer
Confidential – Not for reproduction
5. Manage Returns Tool5. Manage Returns Tool
Note: This tool can be accessed by contacting Handango
Note: This tool can be accessed by contacting Handango
• Grant a full refund to a Handango Commerce Engine customer• Grant a full refund to a Handango Commerce Engine customer
Confidential – Not for reproduction
5. Manage Returns Tool5. Manage Returns Tool
Note: This tool can be accessed by contacting Handango
Note: This tool can be accessed by contacting Handango
• Grant a full refund to a Handango Commerce Engine customer• Grant a full refund to a Handango Commerce Engine customer
Confidential – Not for reproduction
6. Newsletter Administration6. Newsletter Administration
Note: This tool can be accessed by contacting Handango
Note: This tool can be accessed by contacting Handango
• Add a customized newsletter checkbox to opt-in your customers for mail from your company
• Add a customized newsletter checkbox to opt-in your customers for mail from your company
Confidential – Not for reproduction
6. Newsletter Administration6. Newsletter Administration
Note: This tool can be accessed by contacting Handango
Note: This tool can be accessed by contacting Handango
• Add a customized newsletter checkbox to opt-in your customers for mail from your company
• Add a customized newsletter checkbox to opt-in your customers for mail from your company
Confidential – Not for reproduction
6. Newsletter Administration6. Newsletter Administration
Note: This tool can be accessed by contacting Handango
Note: This tool can be accessed by contacting Handango
• Add a customized newsletter checkbox to opt-in your customers for mail from your company
• Add a customized newsletter checkbox to opt-in your customers for mail from your company
Confidential – Not for reproduction
7. Marketing Administration7. Marketing Administration
Note: This tool can be accessed by contacting Handango
Note: This tool can be accessed by contacting Handango
• Manage opt-in subscribers to your newsletter• Track results from your own marketing placements or email blasts
• Manage opt-in subscribers to your newsletter• Track results from your own marketing placements or email blasts
Confidential – Not for reproduction
7. Marketing Administration7. Marketing Administration
Note: This tool can be accessed by contacting Handango
Note: This tool can be accessed by contacting Handango
• Manage opt-in subscribers to your newsletter• Track results from your own marketing placements or email blasts
• Manage opt-in subscribers to your newsletter• Track results from your own marketing placements or email blasts
Confidential – Not for reproduction
7. Marketing Administration7. Marketing Administration
Note: This tool can be accessed by contacting Handango
Note: This tool can be accessed by contacting Handango
• Manage opt-in subscribers to your newsletter• Track results from your own marketing placements or email blasts
• Manage opt-in subscribers to your newsletter• Track results from your own marketing placements or email blasts
Confidential – Not for reproduction
8. HCE Design Center8. HCE Design Center
• Customize the Look and Feel of your Handango Commerce Engine
• Customize the Look and Feel of your Handango Commerce Engine
Confidential – Not for reproduction
8. HCE Design Center8. HCE Design Center
• Customize the Look and Feel of your Handango Commerce Engine
• Customize the Look and Feel of your Handango Commerce Engine
Confidential – Not for reproduction
9. International Opportunities9. International Opportunities• 6 Languages
Available:– English– German– French– Italian– Spanish– Japanese
• 4 CurrenciesAvailable:– U.S. Dollar– British Pound– Euro– Japanese Yen
• 6 Languages Available:– English– German– French– Italian– Spanish– Japanese
• 4 CurrenciesAvailable:– U.S. Dollar– British Pound– Euro– Japanese Yen
Confidential – Not for reproduction
9. International Opportunities9. International Opportunities• 6 Languages
Available:– English– German– French– Italian– Spanish– Japanese
• 4 CurrenciesAvailable:– U.S. Dollar– British Pound– Euro– Japanese Yen
• 6 Languages Available:– English– German– French– Italian– Spanish– Japanese
• 4 CurrenciesAvailable:– U.S. Dollar– British Pound– Euro– Japanese Yen
Confidential – Not for reproduction
10. Reliability & Security10. Reliability & Security
• 99.9% Uptime• Ranks among the Web 100 in Stability• Dedicated Servers with hot backup and
failover• Proactive Fraud Prevention• Verisign Secure Shopper Guarantee
• 99.9% Uptime• Ranks among the Web 100 in Stability• Dedicated Servers with hot backup and
failover• Proactive Fraud Prevention• Verisign Secure Shopper Guarantee