© 2011, Goldbach Interactive

Social Media Buzz Report

Royal Wedding of William and KateBiel, 30. April 2011, Mike Schwede (@mikeschwede)

Foto (cc) flickr.com/paulsimpson1976/

Summary

© 2011, Goldbach Interactive 2

/ Twitter is the main driver with estimated

2.2 Million Tweets in the last 3 days

/ USA, UK most active countries

/ Her Dress gets lots of buzz

/ Middleton and Kate get more Buzz than

Windsor and William

/ Great sentiment

Source Sysomos MAP

© 2011, Goldbach Interactive 3

© 2011, Goldbach Interactive 4

/ 66,535 forums postings

/69,631 news mentions

/97,709 blog mentions

/2,200,000 million tweetsin the last 3 days

/ 206,701 forums postings

/308,009 news mentions

/337,664 blog mentions

/3,500,000 million tweetsin the last 182 days

Demographics

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Buzzgraph: Twitter likes Middleton

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Blog Buzzgraph: More differentiated

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Topic Share of Voice

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Share of Voice of the couple

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Share of Voice: Windsor vs. Middleton

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Mention ranking of the royal family

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Good Sentiment Trend about Kate, William, Wedding

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Sentiment Trend Kate Middleton

© 2011, Goldbach Interactive 13

Merci.

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Mike Schwede

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mike.schwede@goldbachinteractive.com

twitter.com/mikeschwede

© 2010, Goldbach Interactive