Post on 15-Mar-2016
description
312-882-8132 Jaclyn.Franchetti@hotmail.com
Target Account Profile
Gather and provide deeper insight into current market research based on Snuggle
Creating and recognizing significant opportunity for
growth, through the findings of our new target demographic
Where are consumers purchasing Snuggle…
Instead of doing research based off of someone’s
Behavioral stage, I choose to focus on all ages of people who live in Cosmopolitan
Centers.
Developing a Marketing Plan
To build on the foundations of the core marketing
courses to formulate a strategy consistent with the marketing environment for the brand
Crest’s ability for greater opportunity to
effectively communicate to brand loyalist and women of ethnicity creatively.
This chart shows that all Crest products together is not the leader but we do have a lot of variety's toothpastes that make up a huge
por;on of the market share.
ü Crest will begin selling their toothpaste in filler tubes – priced at 3.99 for each
ü Crest will partner with Wal-Mart, Kmart, and Target with their home décor section in their stores
ü The filler holder which will match all these Mass Merchandise home décor sections and will cost 7.99 each
ü Will be placed down the bath aisle, our biggest benefit is getting our product in another part of the store
Example of a pop up display:
Sample Advertisement:
Sample Coupon:
The Comfort Zone
Gain a strategic and practical understanding of how to use sales promotions effectively in
an integrated marketing campaign
To gain a real-life feel from a 16 week project with a 25 person team
“Rethinking Campus” is in the same concept in discussion, we
were able to provide more insight to the Vice President as a voice
from the students
Demographic Study
To understand demographics and ethnography through different ethnicities, sexual orientation
and gender
Ability to market to different demographics based off of research and insights
An in-depth look into the demographics of African
Americans, Hispanics, Gays and Lesbians, Asians, and Women
Advertising Culture
Marketing Mobile
Public Relations Sales
Social Media Spending Habits
Public Service Announcement
Develop a campaign based around a concept or service through a creative brief
Ability to gain awareness also advertisement spoke
directly to target through these three print ads
The importance
of drinking
milk.
The importance
of drinking
milk.
Marketing Case: Decision-Making Process
Immerse into the brand, ability to pick out insightful information, also to suggest
outcomes and alternatives
A better understanding of the millennials and the digital world, Generated insights that prove the implementation. Also a clearer understanding why this happened to a
company