Post on 01-Jan-2016
Rotary
The New Focus George Chaffey – Rotary Coordinator
Membership:
124938934
Rotary
1. The Problem2. New Information 3. Specific Skills
Rotary
North America Membership
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
320,000
340,000
360,000
380,000
400,000
420,000
440,000431,672
368,304
Rotarians in North America
North AmericaNet Loss
in Ten Year63,368
Rotary
SARSJuly 1 2004 2005
20062007
20082009
20102011
20122013
1,500
1,600
1,700
1,800
1,900
2,000
2,100 2,116
2,072 2,099
2,069
1,899 1,894
1,799
1,751
1,662 1,667
District 5000 Membership2004-2013
down 21.1% – 449 fewer Rotarians
UP
same
down
CLUBS
Rotary
WHO ARE OUR
CUSTOMERS???
Rotary
WHO ARE OUR
CUSTOMERS???
OUR
MEMBERS
Rotary
•Satisfy our needs
•Value our Work
Rotary
Siegel – Gale Survey
• Two key questions:
1. Why did you initially JOIN Rotary?
2. What is the main reason you STAY in Rotary?
Rotary
To positively impact my community
Friendship and fellowship
Professional networking/business development opportunities
To have a positive impact globally
Potential for personal/professional recognition
Development and training opportunities
10%
0%
30%
20%
Why did you initially JOIN Rotary?
Primary Reasons Why People Join
Rotary
…Are The Same Reasons They Stay
Why do you STAY with Rotary?To positively impact my community
Friendship and fellowship
Professional networking/business development opportunities
To have a positive impact globally
Potential for personal/professional recognition
Development and training opportunities
10%
0%
30%
20%
Rotary
Initial Attraction
It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.
Rotary
Initial Attraction
It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.
Rotary
Initial Attraction
It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.
Rotary
Initial Attraction
It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.
Rotary
Initial Attraction
It’s a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through all that, we’re able to get things done in this community.
Rotary
Rotary
• What would it take to change the world? Rotary’s 1.2 million members believe it starts with a commitment to Service Above Self.
• Amongst 34,000 clubs globally – representing more than 150 countries from Albania to Zimbabwe – you will find members enthusiastically volunteering in communities at home and abroad in support of such hallmark programs as educational enhancement, job training, providing clean water for drinking, improving human health and sanitation, combating hunger and eradicating polio.
• We invite you to explore this site to learn more about Rotary International and how you can make a difference by joining The Rotary Club of Lamorinda Sunrise.
Rotary
• change the world? ... 1.2 million members
• 34,000 clubs globally...50 countries... Albania to Zimbabwe
• clean water for drinking ... human health and sanitation,
• combating hunger ... eradicating polio.
• explore this site to learn more about Rotary International
Rotary
2003 – 2011
Induct: 1, 100,000Growth: 226
Rotary
Retention / Growth Index
Rotary Club of: Red MountainInitial Semi-Annual Report Membership
(July 1, 2012) the "target year" 50Retention
RateGrowth
RateRG Index
(An index below 100may be a "red flag")
Next Year Initial Semi-Annual Report Membership(July 1, 2013)
Rotary Club of: Green ValleyInitial Semi-Annual Report Membership
(July 1, 2012) the "target year" 50Retention
RateGrowth
RateRG Index
(An index below 100may be a "red flag")
Next Year Initial Semi-Annual Report Membership(July 1, 2013)
Rotary
Retention / Growth Index
Rotary Club of: Red MountainInitial Semi-Annual Report Membership
(July 1, 2012) the "target year" 50Retention
RateGrowth
RateRG Index
(An index below 100may be a "red flag")
Next Year Initial Semi-Annual Report Membership(July 1, 2013)
524.0
Rotary Club of: Green ValleyInitial Semi-Annual Report Membership
(July 1, 2012) the "target year" 50Retention
RateGrowth
RateRG Index
(An index below 100may be a "red flag")
Next Year Initial Semi-Annual Report Membership(July 1, 2013)
524.0
Rotary
Retention / Growth Index
Rotary Club of: Red MountainInitial Semi-Annual Report Membership
(July 1, 2012) the "target year" 50Retention
RateGrowth
RateRG Index
(An index below 100may be a "red flag")
New Members Inducted during the target year 3
Members at start of Target Year + New Members 53
Next Year Initial Semi-Annual Report Membership(July 1, 2013)
5298.0 4.0
Number of members who leftduring the target year (1)
Rotary Club of: Green ValleyInitial Semi-Annual Report Membership
(July 1, 2012) the "target year" 50Retention
RateGrowth
RateRG Index
(An index below 100may be a "red flag")
New Members Inducted during the target year 12
Members at start of Target Year + New Members 62
Next Year Initial Semi-Annual Report Membership(July 1, 2013)
5280.0 4.0
Number of members who leftduring the target year (10)
Rotary
Retention / Growth Index
Rotary Club of: Red MountainInitial Semi-Annual Report Membership
(July 1, 2012) the "target year" 50Retention
RateGrowth
RateRG Index
(An index below 100may be a "red flag")
New Members Inducted during the target year 3
Members at start of Target Year + New Members 53
Next Year Initial Semi-Annual Report Membership(July 1, 2013)
5298.0 4.0 102.0
Number of members who leftduring the target year (1)
Rotary Club of: Green ValleyInitial Semi-Annual Report Membership
(July 1, 2012) the "target year" 50Retention
RateGrowth
RateRG Index
(An index below 100may be a "red flag")
New Members Inducted during the target year 12
Members at start of Target Year + New Members 62
Next Year Initial Semi-Annual Report Membership(July 1, 2013)
5280.0 4.0 84.0
Number of members who leftduring the target year (10)
Rotary
RESOURCES YOU CAN PROVIDE
1. IGNITE2. Business Planning for your Club3. “We Care” Program4. Self-Assessment Document for
Club... “Preparing Your Club To Grow”
Rotary
HOW TO RETAIN
OUR CUSTOMERS
1.Friendship & Fellowship2.Help them have local
impact
--Value their Work--
Rotary
1. FIRST IMPRESSION
a. Positive Club Atmosphereb. Guests/members feel welcomec. Seatingd. Follow upe. Induction -- family
Rotary
2. EXISTING MEMBERSa. Know each other: Help create Camaraderie
b. Value their work—vocational value--talksc. Website/Facebook– & Personal Communicationd. Involve/motivate memberse. Promote Family of Rotary– inductions/eventsf. Acting on Member Suggestions—respond to
customersg. Business Planning for your Clubh. Being Relevant to your Communityi. Continuously Review Club Procedures &
Policiesj. Flexible Thinking
Rotary
3. Former Members
35%
Rotary
Specific Skills Learned Today
1. Identify more ways of members’ impact on local community
2. Help Develop an “ASK” for all3. How to Revise websites/facebooks4. Explain “turnover” problems5. Identify specific Resources (4+)
Rotary
Five Key Concepts
1. MEMBERS = CUSTOMERS2. VOCATION3. LOCAL4. FRIENDSHIP5. LEADERSHIP
•3.