Ross KingslandFounder and CEOInception Growth

@RossKingsland1

InceptionGrowth.net

My Single Biggest Mistake

“I would rather be right, than rich”

It takes as much effort to land a £1,000 client as it does a £10,000 client

@RossKingsland1

The Truth@RossKingsland1

Who Do We Work With?• Business Owners• Founders• CEOs• Partners• Boards• Directors

Common Factor:Everyone we work with wants a

significant step change in their business growth

@RossKingsland1

@RossKingsland1

@RossKingsland1

In Other Words…

Accelerated Growth

Accelerated Growth

Current Growth

Check one two three

“I know how to grow a business…….”

@RossKingsland1

Growth Is A Science@RossKingsland1

@RossKingsland1

Growth Is A Science@RossKingsland1

5 Strategies You Can Use Today@RossKingsland1

1. Find Your Tipping Point@RossKingsland1

1. Find Your Tipping PointToo broadly defined market• Uber – MVP to SF 1%ers• SXSW experiment

•Who is your market? Kevin Kelly 1,000 true fans

• Define the market, find them and seduce them.

@RossKingsland1

2. Advertising Is Not The (Only) Solution

@RossKingsland1

2. Advertising Is Not The (Only) Solution• Original advertising strategy: Billboards and Radio

Ads

• Get creative

• “PS: I Love You. Get Your Free E-Mail At Hotmail”

• Why it works: Unexpected, Emotional, Secret, Exclusive, Novel

@RossKingsland1

3. Strategic relationships@RossKingsland1

3. Strategic relationships• Who already has your market?

• If you don’t have access to your market find out who does.

• Develop full proof strategy

• Be cool.

@RossKingsland1

4. Create a Moment of Magic@RossKingsland1

4. Create a Moment of Magic• Suspend disbelief

• Control the User Experience

• Over deliver

• Reinforce positive emotion after event

• Secret: Positive Emotional Experience

@RossKingsland1

5. Get in front of an A-lister@RossKingsland1

5. Get in front of an A-lister

•No network

•No contacts

•No experience

@RossKingsland1

5. Get in front of an A-listerStep1: Ask yourself – “What’s in it for them?”

Step 2: Prime their network through social media channels

Result:“Everyone is talking about this new company”“Why haven’t we met these guys yet?”“Get them in!”

@RossKingsland1

@RossKingsland1

5. Get in front of an A-lister

How Do We Work?3 Months Intensive Coaching and Mentoring

One on One

Results Focused

Move FAST

Resources For Youwww.InceptionGrowth.net/tbs2015

@RossKingsland1ross@inceptionbusinesssolutions.com