ROKO ITONAMIIMC Plan

By Ashley Goss & Tony Jarmash

CREST(N) Competitive Landscape Regulatory Economic Factors Social Trends Technological Factors Natural Factors

SWOT ANALYSIS

Strengths~ Appeals to different

audiences~YouTube

~Helps people get started

Weaknesses~ Confusing

~Lack of artist enthusiasm

Opportunities

~ Marketing~Merchandise

Expanding

Threats~Need new ways to

generate income~Cash flow &

Finances

PROMOTION

ADVERTISING Television advertising / Music in

advertising Infomercials Radio advertising Online advertising Word of mouth Billboard advertising

PERSONAL SELLING High customer attention  Message is customised  Interactivity  Persuasive impact  Potential for development of

relationship  Adaptable  Opportunity to close the sale

EVENT MARKETING Sponsorships

CustomersCompaniesContests

Experimental Marketing Exciting Experiences

INTERACTIVE MARKETING Display advertising Social media Email marketing Mobile marketing Online promotion Affiliate marketing