[ 1 ]

Changing Skin. Changing Lives.

Redefining Business Ownership

[ 2 ]

Partnering with Entrepreneurs toDeliver Breakthrough Skincare Solutions 

and Substantial Income Potential

[ 3 ]

Breakthrough Approach for Treating Aging Skin

A Transformational OpportunityIn Independent Business Ownership

Addresses the Universal Demand for Youthful Looking Skin

Compelling Alternative to Expensive Medical Procedures

BREAKTHROUGHREGIMEN

[ 4 ]

+$2.9 Billion Spent Annually on Anti‐Aging

BreakthroughsIn Skincare

Rise of theSocial 

Economy

Shift inPower from 

Corporations to Individuals

Convergence is Creating New Business Opportunities

TRADITIONALBusiness Models are

OBSOLETE

[ 5 ]

The Right Business Model, at the Right Time, in the Right Market

Direct Sales Modelwith Low Costof Entry,High Profit Potential

Profit

Trusted Dermatologists, Established Brand

PresenceClinically Proven SolutionsThat Deliver Results

Products

Programs

Supportto Monetize the Value of Your Network

[ 6 ]

Products

[ 7 ]

An Opportunity to Participate in a Billion Dollar, Growing Market

Source: Euromonitor

Facts on U.S. Spending on Anti-Aging Skincare Market

• 2.9 billion category in 2011• The fastest growing segment of skincare

• 24% projected constant value growth through 2016

[ 8 ]

We’re All Aging, All the Time

84% of Women in Their 20s Are Concerned About Aging

100% of Women Want to Look Younger than their Years

Many Consumers Are Dissatisfiedwith Their Current Products

Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010

Skincare Is the #1 Defense Against Aging

84% of Women Feel Pressure to Look Younger

[ 9 ]

A Synergistic Approach to Skincare

Designed for the Prevention and Correction of the Visible Signs of Aging Combines the Right Ingredients, in the Right Formulations, in the Right Order No Prescription Required, 60‐Day Satisfaction Guarantee

ANTI‐AGE Regimen

Comprehensive Regimen Supports the Natural Processes that Maintain Skin’s Structure

[ 10 ]

Clinically Proven Benefits

Average Improvement

59%48%47%43%38%32%19%

Radiance

Even Skin Tone

Visible Pores

Softness

Fine Lines

Wrinkles

Brown Spots

Source: Independent 8 Week Clinical Trial. Results May Vary. 

% of Participants Experiencing an Improvement

100%100%90%90%50%40%10%

Skin Texture

Overall

Moisturization

Fine Lines

Firmness

Pore Size

[ 11 ]

Transformative Results*

BEFORE AFTER

*Results achieved using the ANTI-AGE Regimen and AMP MD System

[ 12 ]

Transformative Results*

BEFORE AFTER

*Results achieved using the REVERSE Regimen

[ 13 ]

Presence

[ 14 ]

Trusted Dermatologists

Successful Entrepreneurs Trained at Stanford University School of 

Medicine Creators of Proactiv®, the World’s Most

Successful Acne Treatment Redefined the Market for Acne Skincare, 

Redefining Anti‐Aging Skincare

A dermatological dream team.—Women’s Health

“ ”Two of the Most RecognizedNames in Skincare

[ 15 ]

Established Brand with Significant Media Coverage

Print Television Web

More Media Coveragethan Any Other Direct Selling Company

Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising

[ 16 ]

Profit

[ 17 ]

Our Direct Sales Model Focuses on Where the Power Resides

Retail Sales

2007

A Leading Clinical Skincare Line in Prestige Department Stores

Direct Sales

2012

DSA Powerhouse

[ 18 ]

A Unique Model

LOW Cost of Entry

Leverage Your Network Share the Product Scale Efficiently and Quickly No Product Inventory

HIGH Profit Potential

Recoup Your Start Up Costsin the First Month

Long‐Term Residual Income Unlimited Earning Potential

[ 19 ]

Leverage the Exponential Value of Your Network

you

Multiple “Generations” of Connections Drives Incremental Opportunities

Technology Enables Leverage, Speed and Duplication

Multiple Sources of Income: Sales and Commissions

[ 20 ]

Programs

[ 21 ]

Proven, Turnkey Business Support

Customer Care

Email and Phone Access to Registered Nurses with Dermatology Experience

Sophisticated “Prescription” Tools and Guidelines for Determining Skincare Needs

Assessment Tools

Ongoing Skincareand award‐winning Business Education From Leaders inthe Field

Training

[ 22 ]

Building Your Business Anytime, Anywhere

[ 23 ]

The Right Business Model, at the Right Time, in the Right Market

Profit

PresenceProducts

Programs

[ 24 ]

A Business Opportunity for Entrepreneurs with Diverse Backgrounds

Stay‐at‐Home Mother and Wife of Former Major League Baseball PlayerCountry Music Writer   |  Corporate Chief Financial Officer   |   Aesthetician

Elementary School Teacher   |   Luxury Real Estate Agent   |   Attorney

Home Schooling Mom|   Pharmaceutical Sales RepresentativeBeauty Industry Marketing Executive   |  General Contractor / Builder

Former Professional Figure Skater |   Public Relations Executive   |   Artist and Entrepreneur   |   Commercial Real Estate Broker |   Corporate Sales Trainer

[ 25 ]

Immediate Rewards

Fast Start Program

Accelerate your earnings with this program, designed to reward you on three levels as you build your business and help others to do the same.

iStart Program

As you build your business and advance in the Compensation Plan, you will have the opportunity to earn a new iPadin your first three months.

Earn an immediate return and more on your initial start‐up cost and the chance to qualify for a new iPad

[ 26 ]

Road to RFX

[ 27 ]

Start Your Own Business Today

It Takes Minutes to Get Started

Complete Online Application Choose Your Product

IMMEDIATE…… Creation of Personalized Storefront… Access to Business Tools… Delivery of Display Products and Materials

[ 28 ]

Getting Started 

BIG BUSINESS LAUNCH KIT $695

The minimum requirement to start your Rodan + Fields business is the $45 Business Portfolio. Kit contents subject to change. 

RFX EXPRESS BUSINESS KIT $995

[ 29 ]

+$2.9 Billion Spent Annually on Anti‐Aging

BreakthroughsIn Skincare

Rise of theSocial 

Economy

Shift inPower from 

Corporations to Individuals

Convergence is Creating New Business Opportunities

TRADITIONALBusiness Models are

OBSOLETE

[ 30 ]

Changing Skin. Changing Lives.

Redefining Business Ownership

Disclaimer: The information on this presentation has been provided by a Rodan + Fields Independent Consultant. Rodan & Fields, LLC makes no guarantee as to the amount of income, if any, that Consultants participating in the business opportunity will generate. Each Consultant’s business results may vary.