Rod Sox History

1997

Rod Sox History

December2010

1997

Rod Sox History

1997

May2013

December2010

Rod Sox History

1997

May2013

December2010

Rod Sox History

1997

May2013

October2013

Product Improvement/

Marketing Phase

December2010

What are Rod Sox?

Durable, Mesh Fishing Rod Protectors & Organizers

Prevent hang-ups and snags to minimize wasted time and

MAXIMIZE fishing time!

What are Rod Sox?

Avoid Costly Accidents To Rod Tips And Guides

What are Rod Sox?

Competition

Bass Pro Shops Rod Socks

McCoy Rod Shield

Rod GloveMade in Canada – 6 Models – 17 Colors

Competition

Stick JacketGrommet/Tag – 3 Models – 9 colors

Highest Density – Breathable – UV & Mildew Resistant

Mesh Density

Storage Options – Branding Opportunities

Durable, Rubber Tag

Improves Durability – Protective Barrier – Branding

Rubber-type “Mouth”

Most Options On The Market – Perfect Fit For Every Rod

Multiple Models

Source: U.S. Fish and Wildlife Service's 2011 National Survey of Fishing

Target Market Breakdown

33.1 Million Total Anglers

554 Million Days Fished

Source: U.S. Fish and Wildlife Service's 2011 National Survey of Fishing

Target Market Breakdown

Source: U.S. Fish and Wildlife Service's 2011 National Survey of Fishing; Southwick Associates, 2011

Target Market Breakdown

Fishing Expenditures

Total$41.2 Billion

Equipment$15.5 Billion

Rods, Reels, & Tackle$6.1 Billion

Revenue Streams

Wholesale

Revenue Streams

Wholesale

Revenue Streams

Retail

Tournament Trail Sponsorships

Marketing Strategy

Pro Staff

Justin Rackley Tom Redington

Marketing Strategy

2014 Goals

40 Dealers

Line of Credit

Launch Crappie Series

Expand Sources

Long Term Goals

Most recognizable and preferred rod protection brand in North America and

selected international markets.

Long Term Goals

Most recognizable and preferred rod protection brand in North America and

selected international markets.

Market Leader in fishing rod protection sleeves

Long Term Goals

Most recognizable and preferred rod protection brand in North America and

selected international markets.

Market Leader in fishing rod protection sleeves

Improve and Expand Product Lines

Crappie Rods Fly Rods

Other Equip.

Year In Review

January ECAB

Year In Review

January ECAB

Year In Review

February ECAB

January ECAB

Year In Review

February ECAB

eWeek

January ECAB

Year In Review

February ECAB

eWeek

Q1 to Q2 Sales (3.3 -21.4)

Entrepreneurship

Entrepreneur – person who discovers potential profit

opportunities