Post on 13-Aug-2015
berlin amsterdam san francisco singapore
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WebVisions Stories from the agile agency N@robertstulle
July 2, 2015
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Who is Edenspiekermann?
stories from the agile agency
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Work with us to create brands, products and servicesthat people love and use.
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at workedenspiekermann_
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at work
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at work
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at workedenspiekermann_
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We don’t do waterfalledenspiekermann_
Tech. ImplementationDesign Content
…and hereProjects break herew
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We work with agile methodsedenspiekermann_
Beta V1.0
Tech
Design
Content
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We create relevanceedenspiekermann_
Design Content TechResearch
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Relevance
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Websites
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Websitesedenspiekermann_
Appsedenspiekermann_
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Lean Brand Developmentedenspiekermann_
NIGHT MODE DAY MODE
N A M E N A M E
Search stories GO
Lean Brand Developmentedenspiekermann_
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Brand Stories edenspiekermann_
Big Brand Developmentedenspiekermann_
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Big Brand Developmentedenspiekermann_
edenspiekermann_digitale medien
Für Orthopädie-Techniker
Digitaler FragebogenFragebogen durch den der Techniker den Anwender leitet. Evaluiert automatische Diagnose und Produkt- empfehlung.
Für Anwender
My C-Leg – iPhone Applikation Multifunktionale Anwendung für den Erstnutzer. Hilft den Anwendern mit Videos, Diagnosehilfen, Statistiken und als Fernbedienung.
Für Vertrieb, Fachhändler und Orthopädie-Techniker
Interaktiver Katalog und Produkt-KonfiguratorInteraktiver Produktkatalog zum ansehen und zusammenstellen von Produktkomponenten.
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Digital Editorial
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edenspiekermann_Design Researchedenspiekermann_
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Workshops and trainings
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Design Thinking und co-creation
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Service Designedenspiekermann_
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Service Design
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Why agile?
Stories from the agile agency
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→ Everything changes – very fast → Former rules do not apply → The world is not top down anymore → Everything is connected
Why agile?
1950
1979
2007
2010
2015
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The world is not top down anymore
Why agile?
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And this is how it is.This is our new normal.
Why agile?
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We work agile to create relevance in a very fast changing world.
Why agile?
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Working with agile methods
Stories from the agile agency
AnalysisConcept
Design
Implementation
Live
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The waterfall
The waterfalledenspiekermann_
Scrumedenspiekermann_
Scrumedenspiekermann_
Scrumedenspiekermann_
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To Do Doing Review DoneTask Task
Task Task
Task
The Scrum Board
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To Do Doing Review DoneTask Task
Task Task
Task
The Scrum Board
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To Do Doing Review DoneTask Task
Task Task
Task
The Scrum Board
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To Do Doing Review DoneTaskTask
Task Task
Task
The Scrum Board
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The roles in Scrum
The Product Owner manages the product
The ScrumMaster manages the process
The Team manages itself
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Scrumedenspiekermann_
Retrospectives!
Measurable resultsedenspiekermann_
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The agile agency
Stories from the agile agency
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The whole teamedenspiekermann_
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The CEOedenspiekermann_edenspiekermann_
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User needs
This is why…
So that…
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Our Client
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Our client
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The joint team
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A project
Stories from the agile agency
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at workedenspiekermann_
with Red Bull
at workedenspiekermann_
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Think modules, not pages
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Red Bull Amaphiko
currently in public beta
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GreeceIreland Germany USA Germany
at workedenspiekermann_
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^edenspiekermann_
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at work
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on holiday
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at work
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Stories from the agile agency
What I learned
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What I learned
Working agile only works if you enable an agile mindset.
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What I learned
Let go of all notions of control by management. It’s an exercise in trust.
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What I learned
Stop pretending. Get real about what you can do and what you can not do. Be open.
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What I learned
Challenge yourself,challenge your client.
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your comfort
zone
What I learned
where the magic happens
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What I learned
Client relationships are like all relationships. They need work.
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What I learned
There is no such thing as a half-agile or somewhat agile approach.
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What I learned
All right, I'll give it a try. No. Try not. Do... or do not. There is no try.
Luke:Yoda:
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What I learned
Luke:Yoda:
All right, I'll give it a try. No. Try not. Do... or do not. There is no try.
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What we find useful
Stories from the agile agency
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Understand your client and their customers
What we find useful
Developers
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Other Companies Music lovers
Stories from the agile agency
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Stories from the agile agency
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Start with talking about content, meaning and purpose
What we find useful
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What we find usefuledenspiekermann_
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Products do not fail because they are technically broken…
What we find useful
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Products do not fail because they are technically broken, they fail because nobody needs them.
What we find useful
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Be in service of content, the hero
What we find useful
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# awesome # powerful # over the top # kick-ass
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Create an atmosphere of transparency and trust
What we find useful
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Start with talking about content, meaning and purpose
What we find useful
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clear direction +
trust=
no spec docs
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Create your own reality
What we find useful
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work on kick-ass projects for cool clients with incredible people in a beautiful environment
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trabajar en proyectos brutales para clientes molones con gente increíble en un ambiente de muy buen rollo
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work on boring projects for cool clients with incredible people in a beautiful environment
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work on inspiring projects for cool clients with OK-ish people in a beautiful environment
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What we find useful
“You have to create your life. You have to carve it, like a sculpture.”
William Shatner
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Challenge your client, shape your own projects
What we find useful
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you learn something
you earn something
high potentials
bread & butter
STARS!
bread without butter
What we find useful
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Create something meaningful
What we find useful
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What we find useful
our needs
user needs
clients needs
if it ’s not here, why did you do it?
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Stop the engagement if you think your work is meaningless
What we find useful
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Concentrate on value
What we find useful
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Cut the crap
What we find useful
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Get real
What we find useful
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partnership realistic expectations openness & transparency honesty trust
Have fun.
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Fun
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Fun
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Thank youedenspiekermann_
If you are in Berlin, come by for a coffee
berlin amsterdam san francisco singapore
edenspiekermann_
www.edenspiekermann.comN@robertstulle
berlin amsterdam san francisco singapore
edenspiekermann_
www.edenspiekermann.comN@robertstulle
berlin amsterdam san francisco singapore
edenspiekermann_