SMX - FiturMadrid, January 30, 2008

11:30 – 12:15

www.ILS3.com robert@ils3.com

Robert PhillipsCEO of Intelligent Leisure Solutions and Discover.Travel Group •www.ILS3.com•www.Discover.Travel •www.DiscoverBrazil.com•www.DiscoverSouthAmerica.Travel•www.DiscoverCentralAmerica.Travel  

•United Nations World Tourism Organization Ulysses Award for Innovation in Tourism Enterprises•2008 World Travel Award as:

• South America´s Leading Travel Management Company.• 2008 World Travel Award as Central America´s Leading Travel Agency

•President of ASTA (American Society of Travel Agents) Brazil Chapter•Selected by the Brazilian Ministry of Tourism as an Affiliate Member of the United Nations World Tourism Organization

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10 Steps to Search Engine Marketing Success

10 Steps to Search Marketing Success1. Competitor and Industry Research

a) Do not re-invent the wheelb) See what the competition is doing

2. KeyWord Selectiona) Most Important part of the processb) Defines your Online and Traditional Marketing Planc) Search for 10 main business KWs

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3. Menu Selectiona) Use Industry Standardsb) 3-Click Rule

4. Contenta) SEO Copywriting b) Languages

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10 Steps to Search Marketing Success

5. Web Site Design a) Simple and Functionalb) No Entry Pages

6. Web Site Programminga) Flash or Not to Flashb) Smart Code

i. Xhtml and CSS W3C Validated, and Cross Browser CSS

ii. Title Tags, H1, H2, etc Tagas, Alt Tagsc) Smart URLsd) Smart MetaTags e) Smart “You are Here

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10 Steps to Search Marketing Success

7. Directory Submission and Link Buildinga) Directories Submission – XML Site Mapsb) Manual Link Building and Anchor Text

8. SMM Campaignsa) Universal Searchb) Mapsc) Videod) Imagese) Text

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10 Steps to Search Marketing Success

9. Campañas PR Campaignsa) Distribution Onlineb) News - Authority Sites

10. Sponsored Links Campaignsa) PPC Copywritingb) Manual Configuration

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10 Steps to Search Marketing Success

Conclusions10 Pasos para Tener Éxito en Search Marketing

• SEO, SEM, SMM, etc. – can be complex

Proposta de Solução Integrada de Web Marketing para Imocom 99

Conclusions10 Pasos para Tener Éxito en Search Marketing

• Begin with the Basic – Begin it Simple

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Conclusions10 Pasos para Tener Éxito en Search Marketing• Evaluate Metrics and

Analytics

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“If you know more on this subjectForgive my Innocence;

If not, enjoy with me”

….Horace

Thank You…..

SMX - FiturMadrid, January 30, 2008

11:30 – 12:15

www.ILS3.com robert@ils3.com

SEO Software Suites

• www.apexpacific.com• www.axandra.com• www.webceo.com• www.webposition.com• www.trellian.com• www.cyberspacehq.com• www.searchenginecommando.com • www.webpostiongold.com• Comparison Chart

– www.mikes-marketing-tools.com 14

Bonus - SEO Tools

SEO Software

• www.cleverstat.com– www.cleverstat.com/en/google-monitor-query.htm– www.cleverstat.com/en/page-rank-software.htm

• www.bryxensoftware.com– www.seoelite.com– www.keywordelite.com– www.linkmetro.com

• www.agentwebranking.com• www.makemetop.co.uk (PPC bidding tool)

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Bonus - SEO Tools

Google, Yahoo and MSN Tools

• www.google.com – Link:URL o link:URL keyword– Site:URL o Site:URL keyword– www.google.com/insights/search/#– www.google.com/webmasters/ – www.google.com/trends

• www.yahoo.com– http://siteexplorer.search.yahoo.com/

Bonus - SEO Tools

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KeyWord Tools

• http://50.lycos.com (top 50 keywords of the week)

• www.keyworddiscovery.com (free Trellian tool)

• http://freekeywords.wordtracker.com/• www.gorank.com (track google keyword rankings)

• www.icrossing.co.uk/seotoolkit/seo-toolkit/ (keyword analyzer, Spider view, link popularity)

• http://spyfu.com/ (get your competitors keywords)

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Bonus - SEO Tools

Programming Code Tools

• W3.org (code tools)

– http://validator.w3.org/– http://validator.w3.org/checklink

• www.sitereportcard.com (code, links, SEO tools)

• Xenu link sleuth (checks broken links)

• www.useit.com (Jakob Nielsen's Website)

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Bonus - SEO Tools

IP and Domain Tools

• www.digpagerank.com (IP PageRank)

• www.domaintools.com• www.whois.sc

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Bonus - SEO Tools

Free SEO Tools

• www.urltrends.com (great tool – everything you need to know about a website)

– My UrlTrends – SEO Report – Keyword Report – Competition Report – Trend Comparison Tool – Reverse Keyword Lookup Tool – PageRank™ buttons

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Bonus - SEO Tools

Free SEO Tools

• www.mozilla.com (FireFox add-ons)– FireFox Tools– URL Valet – Firefox app– SEO for Firefox– Wasp for Firefox– Useragentdetect for Firefox

• www.alexa.com (traffic rankings)

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Bonus - SEO Tools

Free SEO Tools

• www.webconfs.com (many SEO tools)

• www.trafficzap.com (many SEO tools)

• www.webworkshop.net (tools and Info)

• www.marketleap.com• www.seocentro.com• www.seochat.com• www.instantposition.com

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Bonus - SEO Tools

Free SEO Tools

• www.bruceclay.com– www.bruceclay.com/web_rank.htm– www.bruceclay.com/web_design.htm

• www;seotoolset.com– www.seotoolset.com/tools/seotoolset.html – www.seotoolset.com/tools/free_tools.html

• www.seobook.com/– http://tools.seobook.com/link-toolswww.seomoz.org/tools

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Bonus - SEO Tools

Cool Tools

• www.copyscape.com (see who has copied your site content)

• www.Archive.org (wayback machine)

• www.advertising.com• www.hitwise.com

XML Site Maps• www.xml-sitemaps.com• www.sitemaps.org• http://xmlsitemap.com/ 

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Bonus - SEO Tools

SEO NewsLetters

• www.bruceclay.com• www.entireweb.com• www.dnseo.net• www.lilengine.com• www.webpronews.com• www.emarketer.com

03/05/23www.ils3.com

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Bonus - SEO Tools

SMX - Fitur

Madrid, January 30, 200811:30 – 12:15

www.ILS3.com robert@ils3.com