Right FACE! -- Welcoming FACE to RTI for their June 2013 Meeting (PDF)

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This presentation compared the challenges RTI experienced as it adopted its new pricing model to the challenges FACE continually overcomes through its business model.

Transcript of Right FACE! -- Welcoming FACE to RTI for their June 2013 Meeting (PDF)

Your systems. Working as one. Your systems. Working as one.

Right FACE!

Welcome FACE to RTI

Stan Schneider

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2

RTI’s Business Model Challenge

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3

RTI’s Business Model…circa 2011

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4

What Users Want: “Open Source”

• No license cost

• Can modify and distribute modifications

• Community development

• Community forum

• Use for any application

• Access (right) to source code

• Freely downloadable

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this legend. 5

The Dirty Little Secret of Software Pricing

Software pricing makes no sense. Vendors make it all up. The real goal is to charge in proportion

to how much money you have.

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6

What Users Want: Pricing Reality

• Everyone pays support, because large teams generate more load

• We bundle & charge only for what you use

• We charge per developer using our API, because the software brings value to that developer’s code

• We charge runtimes, because that shares the risk

• Large teams with local experts lower support costs

• It costs nothing to ship you everything you need.

• The value is really to the project

• The bigger risk is estimating shipments

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7

What Changes with Model Migration?

• Vendor commitment to customer

• Infrastructure to meet the commitment

• Gross margin to fund the infrastructure

• Operating ratios to achieve the gross margin

• Resource deployments to match operating ratios

• Management systems to govern the resources

• Plus the ecosystem of partner relationships

• Not to mention investor expectations

Damned Near Everything! Hence the need to choose wisely

8

What to Do?

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9

New Business Model

• Free version: Open Community Source

• Vastly simpler commercial pricing

– Simple = One metric

– Fair = That metric scales with investment

– Open = Predictable. No nasty surprises.

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10

IC: FACE

Paid commercial license

Scope: Project

Free Project

Free Project

Free Project Paid commercial

license Scope: Project

Paid commercial license

Scope: Project

The Friction is Gone!

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11

The FACE Business Model Challenge

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12

Management’s sole strategic imperative is to engage competition

Bill Barnett, Stanford

GSB

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13

Avionics Business Model

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14

Reinvention “Competition”

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15

The sole imperative to control software cost is to establish a stable team working on a single code base

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17

Repository Competition

• Competition divorces team from code

• “Reuse” implies re-learn, re-design, re-build…and re-code

• Result is very expensive!

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18

Creation

Team

Code Base

Team Team Team

Code Base

Competition

Team

Code Base

“Reuse”

Module Competition

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19

Code Base

Team

Create and Maintain Multiple Code-Team Pairs

for Each Module

Code Base

Team

Code Base

Team Compete these Pairs for

Each Module of Each Project

Code Base

Team

Build Project from Modules

Team

Code Base

Code Base

Team

Team

Code Base

Profit must incent buy over build… After award

OA is About Changing Competition

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20

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How? Open Architecture.

21

Bu

sin

ess

Mo

del

s

Interoperability

How is RTI Helping?

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22

RTI and FACE

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23

DDS-RTPS wire protocol compliant: interoperable with non-FACE DDS apps

DO-178C Level A Certifiable with

Connext DDS Cert

Physical connection(s) configurable at integration time

Security Profile

DDS: The Software DataBus

• Data centric – Structured, accessible data – Like a database for moving

data

• Independent modules – Supports SOA

• Plug and play flexibility – Like a hardware bus

• Peer-to-peer performance – Like streaming protocols

• Standards-based interoperability – Like TCP/IP

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Data-Centric Messaging Bus

Scalable, high performance, reliable infrastructure

DataBus

24

Why a Databus Transport?

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25

Reliable Operation

• The LPD-17 Ship-Wide Area Network (SWAN) runs machinery, damage control, steering, magnetic signature, mission control, navigation, communication

• Redundant networks, data, sensors and RTI middleware provide non-stop reliability

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26

Real-Time Performance

• The Ship Self Defense System is the “last line of defense”

• SSDS coordinates high-speed radars, targets defensive missiles, and directs 1000+ rounds/sec at incoming cruise missiles

• SSDS is at sea now

• RTI delivers messages in real time

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27

System Integration

• RTI is the leading vendor of combat system messaging

• RTI connects disparate systems, merges multiple languages on multiple operating systems, handles DIL links and legacy interfaces

• RTI enables easy, large-scale integration

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28

Flexible Connectivity

• CAE, one of the world's leading providers of simulation and training, uses RTI over high-bandwidth IEEE-1394 for its flight simulator

• Middleware provides transport portability and architecture interoperability

"In the past we probably would have developed an expensive, proprietary system for data communications. By using RTI, we were able to deliver a proven, reliable and cost effective solution to our customers.” - Peter Jarvis, Chief Designer

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29

24x7 Operation

• Air traffic control requires 24x7 operation. Hot swap service is critical hardware or software failures mean flight delays and substantial costs

• Without disrupting the data flow, RTI permits fast addition, updating and removal of system nodes

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30

Crisp Interface Design

• The 34 ATLANTIDA consortium organizations design air traffic management for Europe

• RTI middleware will integrate civilian, military, and unmanned aircraft into a coordinated airspace

• DDS will be used in both ground stations and unmanned vehicles

• RTI middleware cleanly specifies interfaces between modules and defines the dataflow that coordinates the large, distributed team

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31

Multi-Channel Connections

• The BASE TEN RoboScout

unmanned ground vehicle integrates steering, braking, acceleration, dashboard, mapping, and up to 12 video feeds

• “RTI is at the core of our modular and highly scalable environment.”

Josef Schröttle Head of Design & Development BASE TEN SYSTEMS Electronics

GmbH

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32

Fast Development

• General Atomics Advanced Cockpit Ground Control Stations deliver real-time data acquisition, analysis, and response for unmanned aircraft systems such as Predator®

• GA selected RTI for proven software & services

• This application was delivered in under 14 months, significantly faster than with alternative software or building in house

• Middleware speeds development

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33

Wireless Links

• NASA’s Human-Robotic Systems prototypes robots for extraterrestrial surfaces

• The project coordinates four NASA centers building four different robots. They operate in realistic environments, including over low-bandwidth, high-delay, lossy communications

• RTI middleware allows these very different systems to share common data communications over disadvantaged links

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34

Advanced Tech in Legacy Environments

• The VW Driver Assistance

and Integrated Safety system combines radars, laser range finders, and video to assist safe operation

• It helps avoid obstacles, detect lane departures, track eye activity, and safely negotiate bends

• Advanced safety systems must connect to existing hardware. RTI middleware bridges high speed networking to the CAN bus

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35

Hardware in the Loop

• A modern car contains 100+ CPUs

• Audi uses hardware-in-the-loop simulation to feed realistic data to components in a lab for testing

• RTI middleware enables a modular test environment that scales to work with hundreds of devices

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36

Database Integration

• Light and strong advanced composites make advanced aircraft quiet and efficient

• Lund Engineering uses RTI to integrate the composite inspection system

• Critically, all data must be saved for validation; RTI’s database integration saves all data to permanent storage

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37

Throughput Control

• RTI powers Varian’s

NMR and MRI product lines

• Any one of the sixteen MRI receivers can saturate a 1Gbit network.

• RTI controls and optimizes network use to handle megabytes of load without losing data

“RTI delivered great functionality at a low cost. Using RTI middleware saved us a lot of money, time, and effort compared to our previous in-house developed solution.”

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39

Reliable Uptime

• Mevion’s Proton-

Beam Radiation Therapy system zaps tumors with accelerated protons

• The treatment must be continuous for 30-40 days; downtime endangers treatment success

• Mevion’s PBRT delivers dependable treatment at low cost

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40

Reliable Multicast

• Blue Force Tracker (JBC-P) must process 200,000+ tracks.

• The legacy design was: – Proprietary – 1.5m SLOC – 12,000 tracks – 11 servers w/88 cores – Unreliable

• The DDS design is: – 100% standards based – 50k SLOC – 250,000 tracks – 80% of a single core – Fully redundant

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41

Real-Time & IT Integration

• Siemens Wind Power fields farms of 500 turbines with 100m blades

• RTI enables fast control within turbines and distributed gust mitigation across the array

• RTI will also integrate with predictive maintenance and business diagnostics

• RTI melds real-time with IT

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Why a Databus Transport?

• Reduces risk – Proven, reusable, certified

• Saves money – Coupling limits function & flexibility

– Lives as reusable infrastructure (!)

• Enables advanced capability – Redundancy, fan out, fan in

– Transport, OS, language transparency

– Integration, hot-swap, scalability

– Security, IoT connectivity

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Databus 43

FACE Vision: Interoperability

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44

Platform YPlatform X

Radio RadioOFP Sensor Display CDU Input Sensor Display InputCDU

FACE Application “X”

The same FACE application is now

portable across war fighting platforms

OFP

The addition of

FACE Computing Platform Software

enables application portability across

dissimilar war fighting platforms

FACE Computing Platform

FACE Application”X”

FACE Computing Platform

Innovation Ideas are free,

Vision is cheap,

Execution is golden.

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45

Partition Partition Partition

RTI TSS Implementation

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47

App App

Shared memory

App

RTI TSS RTI TSS

App App App

RTI TSS RTI TSS RTI TSS

ARINC Ports

RTI TSS

Bus/Network

Node Node

RTI/Wind/Esterel FACE Demo

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49

RTI Connext Micro

RTI FACE Transport Service Segment

RTI Data Bus

Android Tablet

Windriver SBC P4080

About RTI

• Market Leader – Over 70% DDS mw market share1

– Largest embedded middleware vendor2

• Standards Leader – Active in 15 standards efforts – OMG Board of Directors – DDS authors

• Real-Time Pedigree – Founded by Stanford researchers – High-performance control, tools history

• Maturity Leader – 600+ designs – 400,000+ licensed copies – TRL 9

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1Embedded Market Forecasters 2VDC Analyst Report

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2008

Global Support and Distribution

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51

The Right Turn

• FACE is an innovative business model…

…But it’s only right if it funds reusability

• FACE is an innovative architecture…

…But it’s only right if it expands horizons

• FACE is an innovative vision…

…But it’s only right if we execute

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Your systems. Working as one. Your systems. Working as one.

Working as OneSM

See online: https://www.rti.com/industries/face.html

Open Source 2.0?

Dirty Little Secret of Software Pricing