Ricoh social media & sales

Transcript of Ricoh social media & sales

Social Media & SalesRicoh 6 Nov.

Vincent@Everts.net+31647180864

@vincenteSlideshare.net/vincente

Wednesday, November 7, 12

mailto:Vincent@Everts.net

Olie Future?

Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews

Not always good!

Tesla Model S

Waarom social media?

Vincent Everts?

Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil

Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil

Tudou.com earlier then YouTube

Social Media

2.0

• Mijn Tools

Videoblogger

Talk to Me!

@Wol Jeroen Wollaars, NOSzie www.baldopinions.com

http://www.baldopinions.com

incrowd: capture events, together

ANWB & video

22

VideosSo far over 2.000 videos have been published which generated almost 40.000 unique viewers.

Click to watch on YouTube

http://youtu.be/BErrxNuqqXY

23Wednesday, November 7, 12

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

DELL Case

Dell notebooks

Dell & Social Media

• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media

• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media

Location based Social Media

White pages Appje

Whit.li api

Lytro camera

Measure yourself

Bodymedia

The connected everything

WeVideo

Urthecast Earth HD streaming

Draw Something20 Million downloads/6 weeks

What are we going to talk about?

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

Web1.0

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2.1 miljardinternetgebruikers

95%Internet

penetratiein Nederland

295 miljardE-mails verzonden per dag

1 miljardWhatsApp berichten per dag

97%Weten watsocial media is

68%Gebruikensocial media

1050miljoenFacebookgebruikers

How do we spend our time?

4%6%

19%

33%

39%

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph

• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

• Tablets everywhere!

Internet is pain!

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IMPACT ON BUSINESS

Online bestedingen

2011: 10 billion euro

2009: 9 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard

ProductinformatieSocial toolsWednesday, November 7, 12

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

beta

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

Who talks

Social Networking

1

Customer service

“What are you doing in 140 characters”

15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

• s

It’spersonal!

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationWednesday, November 7, 12

Revisionscompare

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software

Get feedback

Web 2.0 Trend:Co-Creation

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Sales 1 2 3 & social media

• Video testimonials

• Blog

• Twitter followers

• Linkedin: Complimenten & Groepen

• Facebook Ambassadeurs

Social Media

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

http://www.vincente.nl

http://www.yubby.com

mailto:vincent@everts.net

Ricoh social media & sales

Business

Transcript of Ricoh social media & sales

Social media & sales

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