Fiona Darmali

#NMDL

Rick’s American Cafe

• Popular bar located in East Lansing and Ann Arbor

• Live music, food, drink specials, and dancing

Things to Consider

• Target audience• Key performance indicators• Tools and tactics• Budget

Target Audience

• College students (21-25)

• Live in East Lansing or Ann Arbor

Social Media Strategy

•Facebook

•Instagram

•Twitter

Social Media Tactics

• Facebook– Daily statuses

• Instagram– Post Pictures

• Twitter– Live tweeting

Budget

• Total budget of $15,000– Create a strategy, planning, implementation,

management, and paid media– After digital agencies we will have around $11,000• Incentives, internet marketing, interactive marketing

Goals

• Increase revenue• Reach full capacity on weekends• Increase social media presence

Key Performance Indicators

• Likes• Shares• Retweets• Favorites• Followers count• Clicks on Google Adwords

Questions

If you have any question you can reach me at darmalif@msu.edu