Post on 23-Dec-2015
Richard R. Miller
Executive Vice President
World Travel & Tourism Council
Caribbean Travel & TourismMoving Forward…..Together
June 25, 2004Rodney Bay, St. Lucia
Tourism Satellite Accounting
TSA Milestone
Tourism Satellite Account:
Recommended Methodological
Framework
WTO, OECD, Eurostat and UN
May 2001
The Tourism Satellite Accounting System links Demand for
Tourism to the Industries that Produce these Goods and Services.
An Accounting Tool for Making
Informed Business and Government Policy Decisions
What is Tourism Satellite Accounting?
WTTC / OEF
From Strategy and Concepts to
Implementation, Model Building,
Hard Data, Research, Analysis
And Reporting
14 Years of Commitment
WTTC’s TSA Research
The Caribbean TSA Estimates
2004
Personal Travel & Tourism
Business Travel
Government Expenditures
Capital Investment
Visitor Exports
Other Exports
Caribbean - T&T Demand
2004 Travel & Tourism Spending by
Caribbean Residents
US$8.0 billion in 2004
6.5% of Total Personal
Consumption in 2004
6.0% Real Growth in 2004
3.8% Real Growth per annum
(2005-2014)
Caribbean - Personal T&T
2004
T&T Spending by Caribbean
Companies and Government
Agencies
US$1.3 billion in 2004
6.9% Real Growth in 2004
3.8% Real Growth per annum
(2005-2014)
Caribbean - Business Travel
Caribbean - Personal and Business T&T
Personal and Business Travel & Tourism
(US$ mn)
US Virgin IslandsTrinidad and Tobago
St Vincent and the GrenadinesSaint Lucia
Saint Kitts and NevisPuerto Rico
MartiniqueJamaica
HaitiGuadeloupe
GrenadaDominican Republic
DominicaCuraçao
CubaCayman Islands
British Virgin IslandsBermudaBarbadosBahamas
ArubaAntigua and Barbuda
Anguilla
0 500 1,000 1,500 2,000 2,500 3,000
2004 Government Travel & Tourism
Services Provided to Individual
Visitors and the Community-at-large
US$1.9 billion in 2004
8.2% of Total Government
Expenditures in 2004
1.2% Real Growth in 2004
3.3% Real Growth per annum
(2005-2014)
Caribbean - Gov’t T&T Expenditures
Caribbean - Gov’t T&T Expenditures
US Virgin IslandsTrinidad and Tobago
St Vincent and the GrenadinesSaint Lucia
Saint Kitts and NevisPuerto Rico
MartiniqueJamaica
HaitiGuadeloupe
GrenadaDominican Republic
DominicaCuraçao
CubaCayman Islands
British Virgin IslandsBermudaBarbadosBahamas
ArubaAntigua and Barbuda
Anguilla 13.427.4
20.913.8
14.618.3
26.628.9
5.74.8
6.020.6
11.720.4
2.915.8
7.93.9
14.423.8
8.64.1
19.5
Travel & Tourism Government Expenditures
(% of Total)
2004 T&T Facilities, Equipment and
Infrastructure by Public and
Private Sectors
US$7.4 billion in 2004
21.7% of Total Capital Investment
in 2004
1.6% Real Growth in 2004
3.1% Real Growth per annum
(2005-2014)
Caribbean - T&T Capital Investment
Caribbean - T&T Capital Investment
US Virgin IslandsTrinidad and Tobago
St Vincent and the GrenadinesSaint Lucia
Saint Kitts and NevisPuerto Rico
MartiniqueJamaica
HaitiGuadeloupe
GrenadaDominican Republic
DominicaCuraçao
CubaCayman Islands
British Virgin IslandsBermudaBarbadosBahamas
ArubaAntigua and Barbuda
Anguilla 4.13.83.9
3.53.7
2.73.2
3.72.2
1.92.8
3.03.63.6
1.12.4
3.52.5
6.34.44.54.5
3.1
Travel & Tourism Capital Investment(2005-2014 Real Growth Annualized,
%)
2004
T&T Spending by International
Visitors
US$19.0 billion in 2004
16.1% of Total Exports in 2004
16.8% Real Growth in 2004
4.4% Real Growth per annum
(2005-2014)
Caribbean - Visitor Exports
2004 Consumer and Capital Goods
Exported for Visitors and Travel &
Tourism Companies Abroad
US$2.7 billion in 2004
2.3% of Total Exports in 2004
8.0% Real Growth in 2004
3.9% Real Growth per annum
(2005-2014)
Caribbean - Other T&T Exports
Caribbean - T&T Exports
Travel & Tourism Visitor and Other Exports
(US$ mn)
US Virgin IslandsTrinidad and Tobago
St Vincent and the GrenadinesSaint Lucia
Saint Kitts and NevisPuerto Rico
MartiniqueJamaica
HaitiGuadeloupe
GrenadaDominican Republic
DominicaCuraçao
CubaCayman Islands
British Virgin IslandsBermudaBarbadosBahamas
ArubaAntigua and Barbuda
Anguilla
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000
Caribbean - T&T Exports
Travel & Tourism Visitor and Other Exports
(% of Total Exports)
US Virgin IslandsTrinidad and Tobago
St Vincent and the GrenadinesSaint Lucia
Saint Kitts and NevisPuerto Rico
MartiniqueJamaica
HaitiGuadeloupe
GrenadaDominican Republic
DominicaCuraçao
CubaCayman Islands
British Virgin IslandsBermudaBarbadosBahamas
ArubaAntigua and Barbuda
Anguilla
0 10 20 30 40 50 60 70 80
Caribbean - T&T Visitor Exports
Travel & Tourism Visitor Exports (2005-2014 Real Growth Annualized,
%)
US Virgin IslandsTrinidad and Tobago
St Vincent and the GrenadinesSaint Lucia
Saint Kitts and NevisPuerto Rico
MartiniqueJamaica
HaitiGuadeloupe
GrenadaDominican Republic
DominicaCuraçao
CubaCayman Islands
British Virgin IslandsBermudaBarbadosBahamas
ArubaAntigua and Barbuda
Anguilla 5.84.6
2.16.4
4.65.5
5.04.6
4.05.0
5.51.8
5.58.5
6.84.8
2.95.2
5.85.5
3.35.8
5.1
21
22
23
24
25
26
1999 2000 2001 2002 2003 2004
1990 Constant US$ Bn Cumulative Real Growth %
0
10
20
30
40
50
60
70
80
Caribbean - T&T Demand
1990 201020011995 2005
T&T Industry and EconomyConsumption(Industry)
Demand(Economy)
2004 Travel & Tourism GDP Associated
with Visitor Consumption (Direct)
US$8.7 billion in 2004
4.5% of Total Gross Domestic
Production in 2004
14.9% Real Growth in 2004
4.4% Real Growth per annum
(2005-2014)
Caribbean - T&T Industry GDP
2004 Travel & Tourism GDP
Associated with T&T Demand
(Direct and Indirect)
US$28.4 billion in 2004
14.8% of Total Gross Domestic
Production in 2004
11.0% Real Growth in 2004
4.1% Real Growth per annum
(2005-2014)
Caribbean - T&T Economy* GDP
*WTTC Concept
Caribbean - T&T GDP
US Virgin IslandsTrinidad and Tobago
St Vincent and the GrenadinesSaint Lucia
Saint Kitts and NevisPuerto Rico
MartiniqueJamaica
HaitiGuadeloupe
GrenadaDominican Republic
DominicaCuraçao
CubaCayman Islands
British Virgin IslandsBermudaBarbadosBahamas
ArubaAntigua and Barbuda
Anguilla
0 10 20 30 40 50 60 70 80 90 100
Travel & Tourism Industry and Economy GDP (% of Total GDP)
2004 Travel & Tourism Employment
Associated with Visitor
Consumption (Direct)
814,600 Jobs in 2004
5.2% of Total Employment in 2004
16.7% Real Growth in 2004
3.0% Real Growth per annum
(2005-2014)
Caribbean - T&T Industry Employment
2004 Travel & Tourism Employment
Associated with T&T Demand
(Direct and Indirect)
2.4 million Jobs in 2004
15.5% of Total Employment in 2004
12.5% Real Growth in 2004
2.8% Real Growth per annum
(2005-2014)
Caribbean - T&T Economy* Empl.
*WTTC Concept
Caribbean - T&T Employment
US Virgin IslandsTrinidad and Tobago
St Vincent and the GrenadinesSaint Lucia
Saint Kitts and NevisPuerto Rico
MartiniqueJamaica
HaitiGuadeloupe
GrenadaDominican Republic
DominicaCuraçao
CubaCayman Islands
British Virgin IslandsBermudaBarbadosBahamas
ArubaAntigua and Barbuda
Anguilla
0 10 20 30 40 50 60 70 80 90 100Travel & Tourism Industry and Economy
Employment (% of Total Employment)
Adventure Jeep TourAir Jamaica, Ltd
American AirlinesAsesor Económico, Secretaría de Estado de Turismo
Asoc Hoteles de Juan DolioAsoc Hoteles de Santo DomingoAsoc Hoteles Romana-Bayahibe
ASONAHORESAtlantis Adventures
Bahamas Hotel AssociationBahamas Hotel Employers Association
Bahamas Ministry of TourismBahamas Taxi Cab Union
Bakers ChoiceBarbados Chamber of Commerce
Barbados Ministry of TourismBarbados Tourism Authority
Barbados Tourism Investment IncBarbados Workers' Union
British Airways (Barbados)Caribbean Producers Jamaica LtdCaribbean Tourism Organization
Central Bank of The BahamasCentro de Estrategias
Centro de Investigación Económica de las Antillas (CENANTILLAS)Coco Kreole Resorts
Comfort Suites Paradise IslandCourtesy Rent-A-Car
Cox & CompanyCreative Travel Consultants
Cuentas Nacionales Banco CentralCuracao Hospitality & Tourism Association
De Marchena Kaluche & AsociadosDeloitte & Touche
Foster & Ince Cruise Services IncGrenada Board of TourismGrenada Hotel & Tourism
AssociationGrenada Industrial Development Corporation
Grenada Ministry of TourismHanschell Inniss Ltd
Harmony SuitesHorned Dorset Primavera
Horwath ConsultingHotel Development Corporation
Hyatt Hotels & ResortsInternational Hospitality EnterprisesJamaica Hotel & Tourist Association
Jamaica Ministry of Finance & Planning
Jamaica Ministry of Industry & TourismJamaica Tourist Board
Jamaica ToursKerzner International
Minister of Tourism (St Lucia)Nassau Paradise Island Promotion Board
Nature Heritage TourismOrganisation of Eastern Caribbean States
Pas PurchasingPricewaterhouseCoopers
Puerto Rico Convention BureauPuerto Rico Convention Center District
Puerto Rico Department of Economic Development & CommercePuerto Rico Government Development Bank
Puerto Rico Hotel & Tourism AssociationPuerto Rico Tourism Company
Round Hill HotelSandals Halcyon
Sol Meliá Hotels & ResortsSt Lucia Ministry of Finance
St Lucia Air & Sea Ports AuthoritySt Lucia Department of LabourSt Lucia Golf & Country Club
St Lucia Ground HandlersSt Lucia Hotel & Tourism Association
St Lucia Ministry of TourismSt Lucia National Economic CouncilSt Lucia Representative Services
St Lucia Taxi CouncilSt Lucia Tourist Board
St Lucia Yachting AssociationSunset Beach Resort
SuperClubsSymonette Marketing Group
The Barbados Hotel & Tourism AssociationThe Flamboyant HotelThe New York TimesThe Sandpiper Hotel
USAir, BahamasUS Airways
United States Virgin Islands Department of TourismVilla Montaña Resort
Viva ResortsWavecrest Apartments
Wexford Court HotelWindjammer Landing
Wyndham El San Juan HotelWyndham Hotels & Resort
Caribbean Steering Committee
Public / Private Focus Groups
Desk Research and Analysis
Review and Debate
Recommendations
Dialog
The Importance of Travel & Tourism to the Caribbean is Indisputable.
•The Industry’s Potential is a Long Way
from Being Fully Tapped•
A Number of Challenges Will Have to Be Overcome to Ensure Sustainable
Long-Term Growth
Raising Awareness
The impact of the industry is generally not understood by public officials, the industry itself, or the communities where it takes place.
Tourism Planning
Long-term planning at both the national and regional levels is a
prerequisite for generating investor confidence and organizing the
successful development of Travel & Tourism in the Caribbean.
Industry Measurement
The Caribbean’s economic- and marketing-related Travel & Tourism research and
forecasting are generally inadequate, both in terms of quality and quantity.
Marketing and Promotion
Experience has shown that demand for any tourism destination grows sharply if
marketing and promotions are well funded and effective. WTTC recommends that the
marketing initiative be presented as an addendum in the Strategic Plan with
consideration for possible later implementation.
HIV/AIDS
Travel & Tourism stakeholders should seek help and assistance and follow celebrated
examples of education and HIV/AIDS management strategies.
Natural Environment
The quality and success of the Caribbean tourism product is dependent, in large
measure, on the maintenance of a healthy and attractive natural environment.
Safety, Security and Health
Crime, harassment and other forms of anti-social behaviour, along with
hazardous and unhealthy facilities, are major threats – real or perceived – to the
development of the industry.
Community Development
Travel & Tourism, as the region’s leading industry, must be a key
element of any national strategy to alleviate poverty and build resilience
and sustainability into rural andurban communities.
Linkages
A dedicated effort and resources must be organized by each NTO or tourism
ministry to guarantee a focused approachto establishing effective linkages
between Travel & Tourism and therest of the economy.
Investment
Because of the fundamental importanceof tourism to the economies of almost
all Caribbean countries and the well-being of their people, it is crucial to put inplace an operating climate that will encourage growth and investment in
the tourism sector.
Taxation
It is important that Caribbean authorities recall the WTTC Principles and Guidelines
of Intelligent Taxation and refer to these principles when they consider new taxes or
adjustments to existing tax structures.
Air Access
There is a need for the creation of aviable Caribbean air transport system to supplement the services being providedby the external carriers and to guarantee
sustainability of air transport servicesfor the region.
Cruise Tourism
The regional authorities, public and private sector, should undertake to
develop and agree a regional cruise line strategy that addresses the multitude of
issues of concern to the industry.
Timeshare
It is imperative for the Caribbeancountries to draw up sound regulationsfor timeshare that protect the consumer
and allow legitimate developers togrow their businesses.
Human Resource Management
Tourism is a labour-intensive, quality-driven service profession. It depends
crucially on the skills level and professionalism of the workforce to make
the sector productive and competitive.